Many consumers have a special love for Japanese brands, and FAW Toyota has been occupying a dominant position in the domestic automobile market with its strong technical strength and excellent product performance. I believe that every car owner who chooses the FAW Toyota brand always has many reasons to tell you why he or she chose this brand. On the whole, the subjective impression of users on FAW Toyota models is that they are easy to drive, durable, worry-free and fuel-saving, and it is not easy for any car company to get the support of more than 9 million users.
Speaking of the brand's flagship model, FAW Toyota Crown, it not only leaves an indelible impression in the minds of consumers, but also has an irreplaceable presence among faw Toyota's many models.
Toyota Crown has always appeared as a sedan, and in the evolutionary process of more than 60 years, Toyota has incubated it into one of its most successful IPs, which is The "golden signboard" that Toyota is proud of. Now Crown has broken away from the limitations of "treasure" products, risen to the height of FAW Toyota sub-brands, and appeared in sUV, MPV and other identities. The landing of the Crown brand is an important step for FAW Toyota's "brand upwards". On the one hand, the Crown brand inherits the ingenuity quality and quiet comfort of the Crown Car; on the other hand, through the introduction of new products, it has given the Crown brand a more diversified brand image, renewed the new brand recognition, and boosted the FAW Toyota brand.
Among them, as the first SUV model under the Crown brand, Crown Land Release combines the essence of two classic products of Crown Crown Crown and Land Cruiser, inheriting the classic quality of Crown, and ushering in the opening after listing. Flagship seven-seat SUV Crown Land Release opened pre-sale 48 hours, the order volume has exceeded 10,000, after the official listing, sales are increasing month by month, last year's sales reached 25173 units, becoming one of the most popular large 7-seat SUV in the market, achieving the initial success of FAW Toyota's high-end. Similarly, we have also seen from Crown Lufang the consideration and changes made by FAW Toyota in the market in recent years.
Crown Lufang was born at Toyota's first new TNGA plant overseas. The plant is not only a smart factory, but also brings together Toyota's top technology and is Toyota's most advanced manufacturing plant in the world. Every aspect of the production and manufacturing of Crown Land place strictly adopts Toyota's global unified standards, and has extremely strict requirements for product quality.
In terms of appearance, Crown Land adds the elemental attributes of luxury and strength to the family design. The eye-catching "crown" LOGO in the front position highlights the inherent king identity of the model, and the diamond-shaped honeycomb-shaped middle net creates a more refined and atmospheric visual effect.
In terms of body size, the Crown land has a huge body, with a length, width and height of 5015/1930/1750mm, and a wheelbase of 2850mm. This not only makes the model look full of aura, but also provides a very spacious and comfortable driving space for passengers in the car. The extra-long wheelbase allows the second row of seat rails to reach 180mm, which is more adjustable and allows for more legroom in the third row.
In addition, the Crown Land Amplifier is equipped with Toyota's proud fourth-generation THS hybrid system, relying on the advantages of the TNGA architecture, which is outstanding in terms of handling, comfort, safety and energy saving, so that it can also win in the face of many competitors. The launch of Crown Land Release not only expands the market space of FAW Toyota's mid-to-high-end SUV, further strengthens FAW Toyota's TNGA product matrix, but also becomes an ideal choice for elite family users to travel under the current consumption upgrade demand. It can be said that Crown Land Release with its extreme, innovative, enterprising brand temperament and strong, reliable and fearless sports genes, accompanies users to explore the infinite possibilities of life.
At present, in addition to the Crown Land Release, the Crown brand also has an MPV model - Crown Will Law has also been sold on the market. Crown Will Law, which represents the flagship MPV, not only enhances the model matrix of the Crown brand, but also brings more comprehensive market competitiveness to the brand. With its rich configuration, noble style and luxurious quality posture, Crown Wilfa has set a new benchmark for high-end MPV, further satisfying the pursuit of luxury quality and exclusivity for the upstart crowd.
It is understood that in the future, the crown brand will also introduce more models on the basis of these two models, at that time, more users will experience the high-end travel experience brought by the crown standard.
As the IP hatched by Toyota over the years, the image of the crown has long been deeply rooted in the hearts of the people and has become an inseparable feeling in the hearts of everyone. However, the renewal of the Crown brand is not only about the word "feelings", but also a new definition of "Crown Standard", providing high-end users with a new choice of high-quality products and accurately meeting the needs of consumers.
At the same time, FAW Toyota has also assumed more social responsibilities while realizing the development of the brand itself. In March 2022, the new crown epidemic made a comeback again, and recently it has broken out in various places, and many cities are actively carrying out anti-epidemic actions, but it is undeniable that the impact of this wave of the epidemic on the automobile industry is still quite serious. At this moment, FAW Toyota is even more determined to stand up, taking "caring for dealer partners and ensuring business safety" as the starting point, making special support for dealer partners, while ensuring the safety of the store, bringing customers peace of mind. At the same time, FAW Toyota launched an exclusive lifelong maintenance plan for medical staff, paying tribute to them with actions that are fighting in the front line of the fight against the epidemic.
Specifically, FAW Toyota has implemented financial support of up to 25,000 yuan per store for about 247 dealerships in medium- and high-risk areas and about 247 dealerships controlled by the local government to alleviate the pressure on dealers' operations; put forward a number of suggestions for marketing work in various regions to help dealers operate normally; for dealers affected by the epidemic and open normal operations, FAW Toyota has adjusted or reduced their period assessment and evaluation, fundamentally caring for and supporting dealers' business service work.
At the same time, for medical workers in public hospitals at all levels across the country, from April 1 to August 31, 2022, they can purchase FAW Toyota's current models in authorized distribution stores with valid certificates to enjoy lifelong free basic maintenance to ensure that they bring them high-quality products and services.
FAW Toyota has always adhered to the Toyota QDR (High Quality, Reliability and Durability) production standards, and at the same time, under the corporate mission of "mass production happiness" for users, it has accelerated the introduction of products that meet different segments of consumer groups to meet the diversified needs of the market. In the future, with the landing of the strategy of renewing the Crown brand, FAW Toyota will create a series of more attractive product sequences to meet the diversified travel scenarios of users, which also reflects FAW Toyota's firm belief and determination to provide Chinese consumers with "mass production happiness".