Toyota has already launched a Corolla SUV version - Toyota Sharp Release, why is it impossible to launch a Crown SUV version?
When it comes to Toyota Crown, I want to be able to compete with the luxury executive sedan of Audi A6, but with the market exploration of BBA first-line luxury brands, there is no crown after 12 generations, which has been called an indisputable fact, and in April 2020, the last FAW Toyota Crown was officially discontinued.
In this regard, Toyota did not completely stop, in order to promote the noble lineage of the crown, Toyota has launched a new model crown in the Chinese market, as well as the future crown will be law, this is not enough, in addition to the rumors of a domestic crown again from time to time, recently, according to foreign media reports, Toyota in order to expand the crown brand product lineup, or will launch a new crown SUV version.
It is understood that the new car will continue the brand's high-end strategy, and will be sold in Japan, China and the United States market in the future. According to media reports, the new Crown SUV is between the Toyota and Lexus brands, positioned higher than Toyota Sequoia, and may replace the market share of land cruisers.
According to the plan, the new car will be put on the market as early as 2023, and a pure electric version will be derived in 2024. From the perspective of the exposed rendering of the new car, the new car will most likely be a coupe-type SUV, with a large mouth grille on the front face, the body is outlined by dynamic lines, and the key turf is heightened.
Frankly speaking, in the Chinese market, the aura of the Toyota Crown has long been gone, and the sales of such a large seven-seat SUV as the Crown Land Release are also mediocre, not to mention others. And to replace Land cruiser is a bit of a rip-off, it is better to import directly into the introduction.
Written in the end: About Toyota wants to further open the Chinese market, make money and make money, I am more understanding, but for the new Crown SUV, Toyota really may not be able to make money, what do you think?