Hello everyone! I am Chen Jie
Chinese characters are broad and profound, the car is a highly complex product, and we are in an era of information fragmentation and traffic as king, so some car companies have invented a lot of very confusing and eye-catching propaganda statements.
Most of these propaganda statements are not wrong, but they all cleverly avoid their own shortcomings and infinitely enlarge the longboard. So if you don't have a deep understanding of the implications behind this, it is likely to mislead everyone's decision to buy a car.
Today we will talk to you about a few often misunderstood propaganda statements.
Order volume ≠ sales
In the past, a new car was launched at a press conference, but now in order to maintain the heat, there will be pre-sales before the listing, and there will be an appearance before the pre-sale, and there will be various spy photos before the appearance.
At the node of appearance and pre-sale, "pre-sale is hot" and "orders are over 10,000", such promotional statements will continue to be smashed, and have become the routine operation of car companies.
The purpose is also very simple, on the one hand, to give their 4S shop a reassuring pill, on the other hand, to tell consumers that the car you expect and buy is destined to become a hit.
For example, Crown Lufang once claimed that the order for 48 hours on the market exceeded 10,000, and when the Xiaopeng P5 was listed, the official claimed that the 7-hour order broke 5,000 vehicles. The Q&I M5, which has huawei support, has also claimed to have received more than 6,000 orders in 5 days of listing.
There are too many similar examples to list them all, so what are the final sales of these cars? According to the data on the amount of insurance in March, Crown Landfang sold 5036 vehicles, The Boundary M5 sold 2875 vehicles, and the Xiaopeng P5 sold 4381 vehicles.
To be honest, the sales of these cars are actually justified, but they are still a lot worse than the orders reached thousands of cars in a few hours during the promotion.
In fact, almost all models will advertise that their orders are hot when they are listed, and some models do sell well from the perspective of sales. But there are many more models, whose order volume has become "the emperor's new clothes", "orders are hot" before the sale, but sales are high and low.
In fact, the order volume announced by many car companies is often the order volume of dealers, and the relationship with ordinary consumers is not large. To put it bluntly, it is to blur the definition of wholesale volume and sales volume, thus forming a misleading.
In fact, for powerful models, the pre-sale is just the icing on the cake, and everyone is still looking at the real product power of this car. Individual models are trying to rely on this momentum to form a certain word-of-mouth effect, or to stimulate everyone's "herd mentality".
The pre-sale is hot, and the sales volume is also good-looking tank 500
But if the car itself is not contentious, the most eye-catching order volume is just a "new outfit of the Yellow Emperor". Therefore, for the so-called hot orders, we can just look at it, and we don't have to take it seriously.
Theoretical charging duration
It's just a theory
Now the electric vehicle endurance is getting longer and longer, some cars even longer than the fuel car, but the endurance anxiety has not been solved, the reason is that the energy efficiency is too low, simply put, the charging is too slow.
So the car companies have used their brains in the promotion of charging time, I don't know when to start, many car companies began to advertise 30%-80% of the charging time.
For electric vehicles, when the power is less than 30% and higher than 80%, it is not the best reaction state of lithium ion, and if it is charged at this time, it will have an impact on battery life.
Moreover, for users in the north, the battery often does not reach the optimal charging temperature when charging at the beginning, and the charging speed will be relatively slow.
Therefore, when it is below 30% and above 80%, the charging speed will be significantly reduced.
However, in the publicity, the car company happens to be the head and tail to show 30%-80% of the charging time to everyone. And, even if you really only charge 30% to 80% of the range, you may not be able to get the charging time advertised by the manufacturer. Because car companies generally do not disclose what temperature it is testing at.
In the summer, it is fine, if in the winter, even if it is only charged 30%-80% of this period, in the time announced by the manufacturer, the probability is also full of dissatisfaction.
This reminds me of three or four years ago, electric vehicle companies have used the constant speed of 60km/h endurance as a propaganda, this standard of endurance, in fact, the road, can run out of half of it is not bad.
I remember that At that time, Li Xiang, the CEO of Ideal Auto, also sent a Weibo to angrily denounce this phenomenon, claiming that Tesla had already hit the doorstep, "Let's stop engaging in these humiliating publicity methods to hilarize ourselves."
Li thought that this sentence was indeed in one sentence at that time, and now almost no car companies use such unreliable endurance to do publicity. But in the same critical data of charging time, the practice of car companies is actually the same as that of "60km/h constant speed endurance" advertised that year.
Plug-in hybrid models have fuel consumption ≠ power loss
Driven by BYD DM-i, plug-and-mix models are becoming more and more popular, and an important parameter for plug-and-mix models is the loss of electricity and fuel consumption. However, this loss of power and fuel consumption is not all manufacturers will be announced, and some car companies will announce the fuel consumption of the Ministry of Industry and Information Technology of the plug-in model, and the problem appears in the fuel consumption of the Ministry of Industry and Information Technology.
Let's show you the fuel consumption of the Ministry of Industry and Information Technology of several plug-in models, and let's feel it:
BMW 5 Series Intermodal Mix: 1.5L/100km
Passat plug-in mix: 1.4L/100km
CR-V插混版:1.3L/100km
Lynk & Co 06 intermodal version: 1.2L/100km
How, see this point of fuel consumption everyone is not in disbelief, I do not believe, but this is indeed the ministry of industry and information technology to give the fuel consumption results.
Speaking of this, we must talk about how the fuel consumption of the Ministry of Industry and Information Technology of the plug-in model is calculated, in the test, the rule is to first let a fully charged model run the pure electric mileage, and then run 25 kilometers with gasoline, and finally divide the 25 kilometers of fuel consumption by the loss of electricity (pure electric endurance + 25 kilometers).
The reason for this calculation is that the Ministry of Industry and Information Technology believes that the plug-in model should be driven with pure electricity in most cases, and once there is no electricity, the charging pile should also be found within 25 kilometers, that is, after 25 kilometers, the car will be resurrected with blood.
Therefore, the fuel consumption calculation method of the plug-in hybrid model becomes (25km× loss of power fuel consumption) ÷ (pure electric endurance + 25km).
This calculation method is obviously too ideal, and the resulting fuel consumption has little reference value. In fact, many friends who buy plug-in mixed models are really charging when the oil car is driven and occasionally there are charging conditions.
For example, I have always thought that the long-endurance version of the Qin PLUS DM-i 120km is the essence, but the news from the sales is that the 55km version sells better than the 120km version. The reason is that many car owners have no parking space at home and cannot install private piles. At this time, the short-endurance version has become an advantage, because the battery pack is smaller, the burden is usually smaller, the fuel consumption will be lower, and the price will be cheaper.
Of course, the root cause of this matter is not the car company, but the fuel consumption test standard is too backward. But this is not a reason why car companies can publicize a fuel consumption that has no reference significance and is quite confusing to everyone, the Ministry of Industry and Information Technology is not accurate, is the car company itself still inaccurate?
The ministry of industry and information technology test method is lagging behind, and car companies should announce a reference value of lost electricity and fuel consumption, rather than making mistakes, just take this little bit of fuel consumption as a publicity indicator.
The remaining mileage is not allowed to be the most pitted
Like the fuel consumption of the Ministry of Industry and Information Technology, the endurance of the Ministry of Industry and Information Technology is also very unreliable, but we are not going to say that the endurance of the Ministry of Industry and Information Technology is not accurate today, after all, this is already well known. But the problem we want to talk about today, in actual use, is more headache than the endurance virtual standard, and it affects the use experience, which is that the remaining mileage is not accurate.
Just said, why the battery life is getting longer and longer, our battery life anxiety has not been solved, in addition to the charging just mentioned too slow, there is another important reason is that the remaining mileage is not accurate. The table can still drive 100km, in fact, it may drive 50km to lie down, can you not panic in your heart?
Now there are basically two ways to calculate the remaining mileage of the table, most car companies will use the endurance measured by the Ministry of Labor and Information Technology as the basis, and then according to the power loss, the remaining mileage of the table will also be reduced. But there is a huge problem here, that is, the DATA of THE NEDC is very virtual, and if the NEDC is nominally 500km, it can actually run 400km, which is solid.
ARCFOX Polar Fox αT remains battery life
And if after full charge, a car is 500km, then the follow-up power loss will definitely be very serious, if you turn on the air conditioner in winter, it is normal to drive 1km and drop 2km.
Of course, the manufacturer also has its own reasons for this calibration, that is, if the endurance is nominally 500km, but once you get on the car, you will show that there is still 400km left, it seems that there is no way to explain to the owner, and maybe it will also cause a storm of false publicity.
However, some car companies are really so real, which also appears the second method of calibrating the remaining endurance, that is, according to the actual working conditions of your driving, and the average power consumption of the last drive, to calculate how far this box of electricity can run. Volkswagen's ID. series and BMW's iX3 are currently such calibration logics.
BMW iX3 interior
Under this logic, there will be a claim of 500km endurance, but fully charged but found that it can only run 400km, but the advantage is that you can clearly know how far my car can run in the end, drive up without panicking, and do not have to calculate the real remaining endurance according to the "fake" remaining endurance.
Therefore, the second calculation method is obviously more friendly to the owner, driving an electric car, if you can't clearly know how far I can actually drive this car, then the use experience will be devastating. Chen Ge once drove a Volkswagen ID.4 with only 7% of the electricity left and 33 kilometers, and had to drive 24 kilometers home, and finally successfully reached it. It is also a limit test of the remaining mileage of the Volkswagen ID.4 table.
Volkswagen ID.4 remaining battery life
Therefore, although the current endurance test method and the actual working conditions are quite different, car companies should at least make the remaining endurance accurate and solid. In this way, even if the endurance is short, at least the driver has the bottom in mind, knows how far he can drive, and knows when he must go to charge.
Write at the end
Whether it is because of the problem of test standards, or the subjective intention of the manufacturer, any publicity statement and test driving experience do not match, the difference is too large, is the performance of the market immaturity. In a short period of time, it may attract some consumers who do not know the truth, but soon everyone will react, and when everyone understands these promotional words, it is when everyone loses trust in the car company.
Therefore, as the world's largest and most important automobile market, in the face of the world's largest potential car owners, I hope that car companies can be more sincere and less routine when publicizing. At the same time, we also hope that our test standards can keep up with the pace of the times and the real needs of consumers, and keep pace with the times.
Finally, what are your views on these unreliable propaganda statements, and you know what other unreliable propaganda you have, so you are welcome to leave a message to discuss.