In life, there is always a group of people who constantly challenge themselves, break through themselves, and at the same time achieve their own achievements, illuminate and guide the direction of others, and become a model for people to learn and progress. This is very similar to the brand spirit of Crown Lufang to "subvert yourself, break through the pattern of life, empower and ignite the hopes of others".
In 2021, the Crown brand is reborn and embarks on a new journey with a new wind. It is no longer limited to cars, but has been upgraded to a high-end sub-brand of FAW Toyota that covers multiple categories of models and achieves personality charm with deep heritage; with unique crown-level standards, it provides users with a more advanced, more intelligent and more distinguished experience. As the first flagship SUV after the renovation of the Crown brand, crown lufang is based on the TNGA-K platform, and its strong and domineering, exquisite and dynamic shape design is also interpreting the youthfulness and sportiness of the crown brand.
It is also this brand spirit that makes Crown Land place in the competition with its brother Highlander, and has enough strength to shake Highlander's championship throne.
Crown quality creates more luxurious SUV products
66 years, creating a legend in the car industry; 15 generations, generations are classics. When it comes to Crown Land, we have to mention the Crown brand. For Toyota, the Crown Automobile is an irreplaceable classic model in Toyota's development history, representing Toyota's high-level car manufacturing technology. At the same time, the crown is also an "old friend" that has been well known to generations in China, running through the history of the development of the mainland automobile industry, and is an indelible synonym for luxury cars in the hearts of those generations. In 2021, Crown Automobile has a new life, from a single model to a crown brand series, inheriting the quality of oriental design ingenuity, launching high-quality models in line with the development of the times, and participating in the strong competition in the domestic high-end car segment.
The historical reputation must be based on user needs as the origin, with product quality strength to speak. Looking back at history, since its debut at the Canton Fair in 1964, the crown as a state guest car has become the scenery of previous Canton Fairs. As a classic masterpiece of Japanese models, the crown's previous models have demonstrated an unparalleled oriental car-making philosophy, from design to comfort to driving experience, all of which have become symbols of identity and status in society. At that time, the crown represented the travel life of the wealthy class, so in the hearts of many people, there was a crown dream.
Embracing the concept of half a century of feelings, Crown perfectly inherits the consistent quality pursuit and high standard quality control level, and moves the single model into the Crown brand series, which covers flagship models such as SUVs and MPVs.
Taking Crown Land Release as an example, Crown Quality Control Management is based on Toyota Level 1 quality standards, laying the foundation for the ultimate quality. More than 2,000 strict quality inspections escort the quality of Crown, and Toyota's global quality inspection "0 defects" ensures that the quality of Crown land release products is consistent; strict testing under extreme high temperature and cold conditions makes each product fearless of future challenges. In terms of manufacturing process, integrated stamping ensures uniformity with tolerance management and surface quality management, while 42 robots and 8 spraying processes make the crown a new era of crafts. In addition, the Crown Land Release is complemented by a soft bag interior material supplemented by delicate stitching and wood grain interiors for a luxurious and comfortable touch. The use of high-efficiency acoustic glass and polymer shock absorbing materials and materials makes it possible to enjoy the quietness of the driving.
Thanks to the platform empowerment of TNGA-K, Crown Land Release conforms to the needs of users with the characteristics of the times, takes the user as the center, inherits the consistent ingenuity and design quality of the Crown brand, applies a new design concept to create the most powerful product strength, and brings consumers better riding comfort and handling stability.
From the core pursuit of "creating the world's first car", to the insistence spirit of "sincerely watching the joy of the people of this country", to the research and development status of "building a global model", Crown Crown has experienced the evolution of 15 generations of models, from feelings to changes to breakthroughs, what has always remained unchanged is the DNA of the brand. Crown Lufang inherits the elegant and atmospheric design aesthetics, the craftsmanship of Seiko and the cutting-edge technology of the times, which will occupy a strong position in the market competition in the new era and create good results.
The dynamic design is delicate and ingenious, leaving Highlander behind
In terms of appearance, the huge body size of more than 5 meters gives the Crown Landplay a standard mid-sized SUV figure. Crown Lufang adopts the sporty elements of the TNGA family, and the flat and sharp lines match the Crown Logo to present an innate domineering visual effect. The atmospheric and stylish front face meets the "face" needs of consumers, and the "crown" logo in the center of the front grille highlights the noble temperament inherent in the crown land release. Continuing the consistent sporty style of the FAW Toyota SUV family, the front face of the crown land is integrated with a wide lower grille, highlighting the powerful and dynamic visual effect, whether it is a leisurely journey or a journey, the unstoppable charm is presented anytime and anywhere.
In addition to the dynamic and smooth exterior design of the Toyota family, the Crown Lufang is also a luxury SUV model with unique connotations. It is deeply rooted in the hearts of the people with the philosophy of oriental car making, inheriting the elegant and atmospheric design aesthetics, the ingenuity of seiko and meticulous craftsmanship, the cutting-edge technology of the times, from the manufacturing quality and process of the product, to the material material and strict testing, Crown Lufang has the top "treatment" level of the Toyota brand from the day of its birth.
Inside the car, the combination of leather material and wood grain trim is a continuation of the typical craftsmanship of the Crown brand, and the large screen reflects the technological charm of the times. The center console of the Crown Land Amplifier adopts an asymmetrical design style, and the combination of function buttons and the central control screen is very layered. The three sports multi-function steering wheels use silver and black color matching, highlighting the sense of sport, the multi-function buttons on both sides can not only adjust the driving display information in the dashboard, but also control the central control navigation screen, integrate entertainment, communication and on-board function information, and avoid the driver's safety hazards caused by the long-term separation of the line of sight from the front during the driving process.
The 12.3-inch touch-type central control display has a high-value appearance with a high sense of technology, and the overall design angle is inclined to the driver's side, which is convenient for control and operation. The lower part is connected to the partitioned fully automatic air conditioning panel, and the layout is reasonable and easy to use. In addition to the conventional navigation, audio, Bluetooth and other functions, it also provides value-added interconnection services for small programs similar to mobile phone Apps, even in the car can easily reach the world. In addition, the HUD head-up display provides a high-tech driving vision.
Write at the end
It is worth mentioning that the Crown Land Amplifier is equipped with the standard front windshield and front side door sound insulation glass, Lexus shock absorber, three-eyed LED headlights, a new generation of TSS, Toyota Zhixing Interconnection and other configurations, which comprehensively surpass highlanders in advanced configurations. Although both cars are from the TNGA platform, Crown Lufang has shown enough champion quality, and you must carefully consider the comparison when buying a car to be able to choose a more suitable product.