现任CEO蒂姆·库克（Tim Cook）
The current CEO, Tim Cook, is over 65 years old, and he could step back in his position in the next few years, leading to curiosity from insiders and outsiders about who will lead to Apple's future leadership. Given that Cook is likely to leave the office over the next decade, evaluating potential internal candidates now will be good for investors and employees looking forward to the future.
Apple COO Jeff Williams
The three most vocal possible successors are Jeff Williams, Craig Federighi and Luca Maestri, whose personalities and experience are recognizable by investors and employees alike. Of course, in addition to the three above, there are many qualified CEO candidates within Apple, such as Eddy Cue and Phil Schiller, both of whom are capable of taking on the role of CEO, but may be overtaken by the aforementioned three candidates.
Eddy Cue, Senior Vice President, Internet Software and Services
Among these candidates, Eddie Ku is the most intriguing, who is responsible for Apple's Internet software and services business, a job that is an important source of revenue for Apple and continues to grow. Eddie Ku has been with Apple since 1989 and has plenty of history, but given that he will probably be 66 years old when Cook leaves in the next decade, it may have been a better choice to choose him as CEO earlier.
菲尔·席勒（Phil Schiller），Apple 研究员
Similarly, Phil Schiller has a long history at Apple, spending three decades at the company, where he was responsible for Apple's products and marketing. As the head of the App Store and Apple events, he is also an important part of Apple's business empire. Given his age, if Schiller had been 70 years old when Cook left the job, his suitability for the CEO position would have required more reflection and evaluation.
苹果高级副总裁迪尔德丽·奥布莱恩(Deirdre O'Brien)
However, Apple's next CEO may also come from members of the third echelon, who also have the ability to serve as CEO, and at the same time they have in-depth understanding and rich experience of the company's business, which has a very good guiding significance for the company's schedule, so that the company continues to move forward steadily. They are already very familiar partners to the company and its employees. Possible candidates are: Deirdre O'Brien, Johny Srouji, Lisa Jackson and John Ternus.
现任CEO蒂姆·库克（Tim Cook）
The big news this time is about Apple's possible CEO change scenario. Considering Cook's 60-year-old and previous promises of all possible roles for himself over the next decade, the Silicon Valley tech giant is likely to have a new CEO in place over the next decade.
Under the leadership of Phil Schiller and Eddy Cue, the Silicon Valley tech giant has been on a steady footing. Schiller's role in the company as Apple's Apple Fellow has been reduced, which has made it easier for him to take over as CEO without interfering with other executives. However, age is a factor. Schiller is the same age as Cook, making it difficult for him to take over as CEO.
At the same time, the company's other senior CEOs, including Deirdre O'Brien, Johny Srouji, Lisa Jackson and John Ternus, may have the opportunity to take over as CEO. However, many of them have not reached the point where they can be seriously considered for positions in the world's largest companies.
苹果首席财务官卢卡·马埃斯特里(Luca Maestri)[右]
Another issue that needs to be addressed is that they may be plagued by places that do not contribute much to the company. For example, CFO Luca Maestri plays a crucial role in Apple's financial power, but it's hard to imagine him transitioning from that role to a dominant role for Apple.
Although it is still unclear who will be the next CEO, based on the current situation and analysis, an internal candidate is likely to take Cook's place. However, it cannot be ruled out that the company may choose an external candidate. Suffice it to say that whatever the final answer, this will be a major change in the world of technology. Over the next decade, we'll be keeping a close eye on Apple's changes and potential CEO candidates.
Netizens also discussed the possible candidates for Apple's next chief executive officer (CEO). Several possible candidates were listed in general, including some of Apple's senior vice presidents and other key executives. Among those possible candidates is Apple Fellow Phil Shiller, whose position in the company has been somewhat reduced, which could be advantageous for him as it is easier for him to take over the CEO position without affecting the positions of other executives.
However, age can be an issue, and Schiller's age is the same as current CEO Tim Cook, meaning that Schiller may have been 70 years old when Cook leaves, making his appointment to CEO even trickier.
Four other names are also on the list of CEOs: Deirdre O'Brien, Johny Srouji, Lisa Jackson, and John Ternus. All four are Apple heavyweights, and they could all be potential candidates for the board, though they aren't necessarily the most likely to be chosen as CEO.
There is no doubt that taking over as Apple's CEO is a big challenge, because this man needs to lead millions of employees in the world's largest technology company, and the company's products have a profound impact on the lives of many people. Apple's next CEO will need strong leadership, a deep technical background, and the endurance to put pressure on them.
In every speculation about who will be the next CEO of Apple, there are some names that appear frequently. However, the rankings of these candidates are constantly changing over time. From seasoned hardware veterans to a new generation of leaders, including Johny Srouji, Vice President of Hardware Technology, Lisa Jackson, Vice President of Environmental, Policy and Social Programs, and John Ternus, Vice President of Hardware Engineering, among others.
Johny Srouji, Senior Vice President of Hardware Technology
Johny Srouji has held roles at Apple since 2008, and while his tenure has been unmatched compared to others, the impact of his work on the company is unmatched. Also worth noting is Lisa Jackson, although her role seems to be a far cry from that of CEO of the world's largest tech company, and she only joined Apple in 2013 for a relatively short tenure. However, prior to joining Apple, she worked for the U.S. Environmental Protection Agency as a leader in an administrative agency, giving her management experience that no one else has. Another candidate, John Ternus, was promoted to vice president of hardware engineering at Apple in 2021, having previously served as vice president of hardware engineering since 2013. He has been with Apple's product design team since 2021 and has worked on every generation of iPad, iPhone and AirPods.
While there are many strong candidates in Apple's leadership, many of them don't get enough attention in the world's largest companies to be seriously considered for the position of CEO of the world's largest companies. But in any case, in a company that is well-known worldwide and whose product launches are making global news, anyone who might become the new CEO must be a figure that is already familiar to the public.
Jony Ive, former head of design at Apple
Of course, there are also former hires or external candidates, such as Angela Ahrendts, a former senior vice president of retail, who is about the same age as current CEO Tim Cook, despite her absolute experience leading industry giants, which raises the question of leadership deadlines. Another former employee, Jony Ive, Apple's former head of design, although his name is often associated with Apple, the circumstances of his departure and the decision to open his own design company, LoveFrom, have raised doubts about whether he will return to Apple.
Among these candidates, we can see quite a few senior vice presidents, vice presidents, and C-level leaders. They have proven themselves to be competent enough to fulfill the responsibilities of CEO at work, and it doesn't seem like much effort to change positions. While Apple may be a little more difficult because the company's leaders need to be in front of the public, it's not impossible in the context of the current leadership team.