Oil prices are a hot topic related to the automotive industry, since entering 2022, mainland oil prices have increased six times in the first quarter, of which, No. 95 gasoline has exceeded the 9 yuan mark, and even in some areas, No. 92 gasoline has broken through 9 yuan, the increase is very exaggerated, and it has been ridiculed by many fuel owners.
Source: Network
Oil/price/surge/liter
——Oil price fluctuations are related to you and me——
The high oil price has boosted the growth of the new energy vehicle market?
According to the data released by the Association of Automobile Manufacturers, the sales of new energy vehicles in mainland China from January to March 2022 ushered in explosive growth year-on-year, and the gap between different brands of new energy vehicles was large.
In March 2022, the domestic narrow passenger car market sold 1.579 million units, down 10.5% year-on-year, of which new energy passenger cars were 445,000 units, an increase of 137.6% year-on-year. The top three car companies in terms of new energy vehicle sales are BYD Automobile, Tesla China and SAIC-GM-Wuling, with sales of 103229, 65,754 and 46,791 vehicles respectively, and the three car companies account for 48.5% of the new energy vehicle market.
From the data, we can know:
First of all, the explosive data growth shows that more people have chosen new energy vehicles, and with the improvement of consumers' understanding of new energy vehicles and the stimulation of high oil prices this year, new energy vehicles will continue to exert their strength.
Secondly, consumers' trust and love for domestic brands have been significantly improved, the sales data of domestic brands has increased significantly year-on-year, and if domestic brands can continue to refine technology and improve product performance and services, I believe that there will be room for further improvement in market share.
PETROL PRICE
New/Energy/Source/Car
——Consumer attitude is cautious——
Many consumers are cautious about whether to buy new energy vehicles or change to a new energy vehicle, believing that there are still some problems with new energy vehicles and are hesitant to buy which car. On this issue, Xiaobian sorted out the relevant data and made some analysis for your reference.
Are new energy vehicles the optimal solution to rising oil prices?
01
Pure electric vehicles have obvious advantages
l Charge cheaply
Xiaopeng Automobile, Gaohe Automobile and other car companies implement the purchase of new cars to send free charging degrees, while daily charging is mainly home and public charging piles, if it is only used by commuting, the monthly electricity bill is about 300 yuan.
Ride comfort
Pure electric vehicles rely on power batteries to drive the motor, there is no fuel vehicle engine noise, jitter, gear shift frustration, and no gasoline smell, smooth driving, quiet inside the car.
l Save maintenance fees
Pure electric vehicle daily maintenance is relatively simple, generally is the routine inspection and maintenance of motors, batteries, electronic control systems, etc., a single maintenance cost of less than 200, compared to the cost of fuel vehicles often thousands, ten years has been saved tens of thousands of yuan.
02
Users pay attention to "battery life, safety, cost, charging"
Through the observation of consumers in the automotive industry, Xiaomai found that consumers will pay priority to the appearance, interior and power of the car when buying a car. When choosing a new energy vehicle, some data show that the five factors that consumers are most concerned about are endurance, appearance, safety, cost of use, and charging.
l Battery and driving safety
The power of pure electric vehicles comes from the battery, once the battery is damaged or fails, the battery can only be replaced with the current technology. In February this year, a public opinion of Xiaopeng Automobile "Xiaopeng Automobile should replace the battery of the Ningde era" triggered a discussion among netizens, and consumers were very concerned about the quality of the batteries used in the pure electric new energy vehicles purchased, especially the battery life and loss.
In addition, the safety of pure electric vehicles has always been the focus of attention, and spontaneous combustion and brake failures have also occurred from time to time. According to the China Consumers Association, the Tesla roof rights protection incident has become the first major topic of consumer rights protection cases in 2021, and the owners involved claim that the brakes have failed while driving Tesla, and the follow-up rights protection has not been achieved. In addition, the assisted autonomous driving technology of new energy vehicles has not yet matured. In August 2021, entrepreneur Lin Mou enabled the "automatic driving" function while driving the NIO ES8 car, and then died in a traffic accident. There is still a big gap between autonomous driving technology and consumers' perceptions and expectations.
l Price increase tide
Affected by factors such as subsidies and rising raw material prices, new energy vehicles are also experiencing a wave of price increases. In March alone, more than 10 car companies announced price increases for new energy products, including Tesla, BYD, Wuling, Xiaopeng Motors, etc., and the number of price-increasing models also exceeded 50 models, with an increase of 5%-15%, almost involving new energy market segments.
l Insufficient charging pile
Mainland new energy vehicles have developed rapidly, and the construction speed of charging piles has also become the focus of public attention.
By the end of 2021, the number of charging infrastructure in the country will reach 2.617 million units, and the vehicle-to-pile ratio of new energy vehicles and charging piles will exceed 3:1. Among them, the public charging infrastructure built in first-tier cities of Guangdong, Shanghai and Beijing accounted for 71.7%. At present, the mainland expressway has 13,800 charging piles, mainly concentrated in the Beijing-Tianjin-Hebei-Luzhou, Yangtze River Delta, Pearl River Delta and other regions, and has not yet achieved full coverage. In the sinking city charging pile coverage is low, charging is slow. During the Spring Festival homecoming and holiday travel, the volume of related topics is more concentrated, and the charging problem of pure electric vehicles affects the driving experience of consumers on medium and long-distance travel.
PETROL PRICE
Hybrid/dynamic/vehicle/model
——The first choice in the transition stage——
Pure electric vehicles have advantages and disadvantages, fuel vehicle fuel prices are also high, most of the consumers who intend to buy vehicles are hovering between the dilemma, so how should consumers who buy cars choose in the near future?
Hybrid models are perhaps the best new energy solution available
In the case of rising oil prices and repeated price increases for new energy vehicles, many consumers who originally wanted to order pure electric vehicles began to look at hybrid models. Hybrid models (HEVs/PHEVs) that can both use electricity and refuel should be a great choice before pure electric vehicle technology is fully mature, both for consumers and for industry development.
Pure electric mileage + fuel filling, to meet all households
The hybrid model's combination of fuel and electricity cracks the user's continuous driving anxiety, charging anxiety, safety anxiety, short-distance electricity, long-distance refueling, no queuing charging, power loss troubles.
The price range is wide, and some cities can be listed on the green card and unlimited number
Hybrid models also have the advantage of carbon reduction and emission reduction, in some cities can be green card, unlimited number, the price of new cars is mostly lower than that of pure electric vehicles, but also exempt from purchase tax, so it is easier to open up sales.
Technology self-research, car companies layout hybrid market in a large area
In 2020, the Society of Automotive Engineers of China released the "Energy-saving and New Energy Vehicle Technology Roadmap 2.0", which clearly established the main position of energy-saving vehicles in the future market, and emphasized the need to expand the proportion of hybrid technology applications (in 2025, hybrid should account for more than 50% of new traditional energy vehicles, and 100% in 2035).
Since last year, the hybrid market has become a new outlet for Chinese brands. In 2021, a number of self-owned brand car companies released self-developed hybrid core technologies, including BYD's DM-i and DM-p technology, Great Wall Motor's lemon hybrid DHT, and Lei Shenzhiqing Hi· X and other technologies have made a qualitative leap in core technologies such as pure electric continuous driving, comprehensive fuel consumption and power performance.
With the implementation of the double integral policy and the establishment of the mainland's "double carbon" goal, domestic brand hybrid models have been listed, more and more car companies have begun to introduce new hybrid models to achieve the replacement of fuel vehicles, only in March this year, there are Mocha DHT-PHEV, Changan UNI-K iDD, BYD Song MAX DM-i, BYD Destroyer 05 and other models listed.
Experts are optimistic about plug-in hybrid models
Ouyang Minggao, vice chairman of the China Electric Vehicle 100 Association and academician of the Chinese Academy of Sciences, said: "Plug-in hybrid models are promising, because in the price range of 100,000 to 200,000 yuan, users require long mileage, good performance, and low cost, and plug-and-mix models can better meet these requirements of consumers than pure electric vehicles." ”
Cui Dongshu, secretary general of the National Passenger Vehicle Market Information Joint Association, said: "The sales volume of plug-in and mixed models has increased significantly, and the popularization speed has accelerated significantly, and one of the important points is that the relevant domestic car companies have mastered the independent core technology, so that the cost advantage can be reflected, with stronger market competitiveness, and it is easier to be accepted by consumers." ”
Fan Yongjun, secretary general of the Chengdu New Energy Automobile Industry Promotion and Application Promotion Association, said: "Previously, there was a view that the plug-in hybrid model was only a product that transitioned from a fuel vehicle to a pure electric vehicle, but the current market performance of the plug-and-mix model is changing this view, from 'transition' to one of the 'mainstream' of the market. ”
Xue Xu, Secretary-General of the Marketing Expert Committee of the China Market Society (Automobile): "In the context of the current price increase of automotive raw materials, fuel prices, pure electric vehicle prices, and new energy subsidies, the multi-faceted advantages of plug-in and hybrid models are further highlighted. ”
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Small/pulse/view/point
——Consumer demand is the most important——
The above content is not the meal of xiaobian in the mixed model. Some bigwigs in the car circle believe that hybrid is only a transitional product after all, and the future belongs to pure electric vehicles. According to the development plan of China's new energy vehicles, it is ultimately necessary to achieve full pure electrification, but at this stage, pure electric vehicles cannot yet solve problems such as range anxiety and charging. Most of the mainland consumers' car demand is family travel, before the full realization of car electrification, hybrid vehicles in order to ensure fuel economy at the same time, but also take into account some of the driving characteristics of fuel vehicles, it has become an ideal choice at this stage.
Xiaobian believes that the sales of new energy vehicles have been rising steadily, and the hybrid models are an indispensable part of the layout of the new energy market by major brands, meeting the real situation at this stage and the needs of consumers, in order to gradually replace consumer demand for fuel vehicles.
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