On May 10, Lexar unveiled at the 2024 CHINA P&E Exhibition, as a well-known enterprise in the storage industry, Lexar released and displayed its various data storage products and services, solutions, etc., attracting many video media and industry insiders to visit and exchange.
The Lexar booth attracted many visitors to visit:
At the exhibition, Lexar launched a rugged SD card, a rugged PSSD hard disk, a "popular" SD card series and data recovery services. The new generation of Wrokflow card reader base was also on display.
Mr. Zhang Juntao, Sales Director of Lexar China, also answered questions from professional media teachers on the spot.
Q: Lexar has a lot of new products this year that focus on rugged, including memory cards and portable SSDs, what are the core advantages of rugged products for users? What safety and performance guarantees can be brought to users in practical applications?
A: The three proofs are waterproof, dustproof, and drop-proof, and behind the protection is actually data security. Therefore, the core advantage of the rugged product is to provide users with a stronger guarantee in terms of data security, and for professional and outdoor photography users, it can bring a higher sense of security in their actual use scenarios.
Compared with conventional hard drives, rugged PSSDs are suitable for more diverse environments, especially for outdoor use. Whether it's extreme temperature, humidity, heavy rain or dusty weather, rugged products can maintain stable performance and protect data security.
The bending resistance of the product is also stronger, for example, the conventional memory card can only withstand the bending pressure of 1KG (10N), while the three-proof product can achieve a compression resistance of 18kg (180N), and the waterproof and dustproof performance is greatly improved, even in 5 meters of water can ensure normal operation. In addition, the drop resistance has been increased from 1.5 meters to 5 meters.
Q: What are the advantages of the new autonomous master control over other products on the market (in terms of performance, durability, price, etc.), and what new technologies or optimizations are adopted?
A: Based on the self-developed main controller, Lake has launched the industry's fastest SD3.0 series, which is adapted to both hardware and software, improving the error correction ability, making the whole product faster and more stable, so that "it is still fast after a long time".
Q: Compared with the previous card, the new 1TB high-capacity card has a lot more capacity, how does the speed of the same level compare with the previous product? Will it be more stable?
A: The high-capacity version does not sacrifice speed and stability, and through self-developed technology, its speed and stability performance are comparable to other capacities; Both large and small capacities are accepted in accordance with strict quality standards, and the capacity upgrade is mainly to provide a more convenient experience for users who need big data storage.
Q: The SD 3.0 series is named "Super Hit", what genes do you think in the series can make it a hit?
A: Its product performance surpasses that of competing products of the same echelon specifications, and can meet the needs of mainstream users. And Lexar's self-developed data recovery software will give Lexar users free of charge for life. In addition, it covers as many capacities as possible, and also comes with quality service and a lifetime limited warranty.
Q: Lexar's PSSD products have been successfully adapted to Apple devices, what are Lexar's new plans or improvement strategies for this product line in the future to further improve the professional quality and service experience of the products?
A: Whether it's a camera or a mobile phone, high-definition photography is a trend, Lexar will launch two innovative portable SSDs designed for recording 4K 60 frames of video on Apple mobile phones, namely the SL500 magnetic set and another mobile SSD SL400 that will be launched soon. They are only the size of a bank card, and with the combination of a custom Hub set, you can connect a variety of accessories to meet the various shooting needs of users who use Apple mobile phone external recording.
Q: The speed increase of the newly released high-end memory cards is huge, how do we consider this geometric speed increase?
A: With the rapid development of camera technology and the continuous improvement of photography enthusiasts' pursuit of quality, photography quality and clarity have become the key indicators to measure the photography experience. As a result, Lexar had to match higher and faster standards to satisfy users' desire for the ultimate photographic experience. In the future, Lexar will continue to promote the development of products in a faster and stronger direction, bringing unprecedented photography enjoyment to users.
Q: I'm glad to see that there is an update to Workflow, can you talk about the development background of this product? Also, there are no plans to promote other product lines (SSD/memory) products to the photography market.
A: Lexar is a brand that started from photographic memory cards, and discovered the pain points of professional photography in post-editing and backup very early, so it designed the first generation of Workflow, and the new Workflow upgraded this time is equipped with more trays and stronger performance, which can further improve the work efficiency of professional photographers.
With the rapid development of photography technology, the demand for storage devices for photographers and amateurs is also increasing. To meet the needs of this market, we have also launched the ARES series of SSDs and memory modules. They can quickly load and save large image files, greatly improving the efficiency of post-processing.