To say that the hottest new energy technology at present, it must be plug-in hybridization. In the booming new energy market, the fastest progress is the independent brand, which is booming, and gradually grasp the right to speak in the field of hybrid, and even become the leader of global car companies.
Under the situation - the rapid development of plug-in mixing technology
First of all, to analyze the current situation, the current new energy market has the following phenomena.
According to the data of the Association of Automobile Manufacturers, in the past 2021, the annual sales of new energy vehicles on the retail end reached 2.989 million units, of which 2.444 million pure electric models, an increase of 168.6% year-on-year; the sales of plug-in hybrid models, including range extenders, reached 545,000 units, an increase of 171.2% year-on-year, although there is still a certain gap between the number of pure electric models, but in terms of growth rate, plug-in hybrid models exceeded pure electric vehicle models.
At the same time, in the first quarter of this year, pure electric vehicles in the A0-level products to promote the sales of 950,000 vehicles, an increase of 133%, and then look at plug-in hybrid models, the increase far exceeds pure electricity, as high as 211%.
In the previous market's evaluation of plug-in and hybrid models, there was such a "mainstream" view: plug-and-mix models are only a product that transitions from fuel vehicles to pure electric vehicles, which will only be short-lived. However, according to the current situation, plug-in hybrid models will gradually occupy a pivotal position in the new energy market.
According to the survey, the cost of the joint venture car plug-in and mixed version is higher than that of the independent brand. According to relevant personnel, the models of joint venture brands in the Chinese market plus a set of PHEV insertion and mixing system need to be included in the purchase cost of about 80,000 yuan.
For example, the BMW 5 Series entry-level plug-in hybrid version is priced at 499,900 yuan, and the same configuration of the fuel vehicle is sold for 428,900 yuan; the CR-V plug-in hybrid minimum is 273,800 yuan, and the HEV hybrid version is standard 209,800 yuan; the Passat plug-in mix is 229,900 yuan, and the same configuration fuel version is 203,900 yuan; the starting price of the Carola plug-and-mix is 207,800 yuan, and the HEV hybrid version is standard 135,800 yuan.
Such a situation is very common in the market, and compared with the lower cost of independent brands, joint venture brands seem to lack more competitiveness. So why can't its cost come down?
Analyze the reasons, one is the planning problem, whether it is PHEV plug-in mix or BEV pure electricity, the layout of foreign brands is relatively backward, such as the Japanese heV hybrid, the European plug-and-mix model is just to balance the points, the American plug-and-mix car is not suitable for the Chinese market and so on a series of planning drawbacks.
Second, in terms of scale, the sluggishness of electrification affects the efficiency of foreign brands in scale, and it should be known that the good development of new energy vehicles, mastering the "three electricity" system technology of batteries, motors, and electronic controls is the key. This affects the final performance of the product, but foreign brands lack technical reserves and cost advantages in this regard.
The third point is the supply chain problem, compared with the domestic "curve overtaking" of its own brand, foreign brands are more dependent on the fuel vehicle market, so the degree of attention to electric vehicles is not enough, and a relatively complete supply chain system has not been formed.
Combining the above situation, it is more or less reflected in foreign brands, even if it is the "Shuangtian" that seizes the opportunity of new energy, it also faces the problem of excessive cost compared with its own brands, and the fuel consumption and NVH in the high-speed range are also the shortcomings of the Japanese two fields.
At the same time, independent brands are gradually rising and occupying a dominant position in the domestic new energy market. After more than ten years of development, independent brands have formed their own advantages in terms of technical strength, brand tonality, product experience, etc., and people's recognition of them is getting higher and higher.
BYD DM-i, Gilly Thor HI · The launch of plug-and-mix technologies such as X, Changan Blue Whale iDDD, Great Wall Lemon DHT and Chery Kunpeng Power DHT has given consumers more choices.
The reason for the rise of independent brands?
How do independent brands occupy a place in the new energy market?
First of all, the current overall environment is more suitable for the development of plug-in models, if you choose a fuel vehicle, you will face high oil prices of "fuel anxiety", pure electric models, for the lack of charging conditions or special needs for mileage crowd is not very suitable. Therefore, at this stage, it is still a transition period from fuel vehicles to pure electric vehicles, and hybrid models with high fuel economy and mileage guarantees have also come into everyone's sight.
Secondly, the technical level of independent brands has gradually improved, on the one hand, the gap between internal combustion engine technology and foreign brands is constantly narrowing, while new energy and rapid network technology are also developing rapidly. Since last year, with the hot sales of BYD's DM-i plug-and-mix technology, independent brand PHEV products have shown a trend of concentrated outbreak.
Another main reason is that compared with the joint venture brand mentioned above, the price of independent brands is lower and has a higher cost performance, and the core is the reduction of battery costs. For example, BYD Qin and Geely Emgrand L, the price of their plug-in hybrid models is close to that of the same level of joint venture fuel vehicles.
Moreover, even if the joint venture brand currently wants to reduce costs, the best way is to use its own brand insertion and mixing system. Therefore, in terms of price, independent brands have the initiative.
In addition, at present, the overall consumption of Chinese consumers has been upgraded, and independent brands have catered to their trends in brands and products, so with more perfect products and services, they have been recognized and favored by more and more consumers.
Who will become the "autonomous brother"?
For the discussion of who will become an independent brother, netizens have different opinions.
First of all, looking at BYD, the leading DM-i hybrid technology solves the drawbacks of high fuel consumption of plug-in hybrid models in the past, has an extremely outstanding fuel economy, and achieves the effect of more electricity and less oil. And with its technology won the second prize of the National Science and Technology Progress Award.
Let's take a look at the lemon DHT hybrid system of the Lower Great Wall, which adopts a dual-motor scheme, which is similar to Honda's i-MMD principle in terms of configuration. The difference is that the Lemon DHT hybrid system is equipped with a two-speed gearbox at the output of the engine, which can better adjust the working speed of the engine and ensure fuel economy. The data shows that the overall efficiency of the urban working system is 3% higher than before the gearbox is not added, and the overall efficiency of the system is increased by 8.5% when the high-speed climbing conditions are used.
Gilli Ray Divine Intelligence Hi · X hybrid system is also relatively good, using a series of parallel connection, the most critical technology can not be in the 3-speed DHT Pro, with intelligent control capabilities in the three-speed ratio range, so that the engine and motor always maintain efficient interval operation, 20 kinds of driving conditions of the senseless switching, not only effectively reduce fuel consumption, but also to meet the different needs of consumers for different working conditions. It is worth noting that Thor hybrid can enter the parallel direct drive mode at more than 20 km/h, which greatly reduces energy loss and improves system efficiency by 20%.
In addition to the hybrid technology of several brands introduced above, technologies such as Chery Kunpeng Power DHT and Changan Blue Whale iDD technology are also quite competitive opponents. So the question is, which one has the best hybrid technology? In fact, each hybrid technology has its own advantages, like fuel economy, each has a good performance. However, they also have their own shortcomings, such as power reserves and fuel consumption problems at high speeds, which need to be improved.
However, if you want to stay ahead in the competition, in addition to continuing to improve and optimize yourself, you must also develop your own brand characteristics, which is the foundation of your foothold. As for who is the current independent brother, it is still uncertain, and it is necessary to speak with the subsequent sales.
Write at the end
New energy vehicles are the trend of the times, but at present, although the sales of electric vehicles are increasing day by day, but due to imperfect supporting facilities and imperfect power battery material systems and other factors, pure electric vehicles can not completely replace traditional fuel vehicles in a short period of time, and the hybrid system has played an excessive role in it, which gives it the opportunity to develop.
This is a good time for independent brands to switch tracks with foreign brands and achieve "overtaking in curves". I hope that the subsequent independent brands can achieve "a hundred flowers blooming" and become the leader of international automobile brands.