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On March 31, with the domestic BMW X5 long wheelbase version (hereinafter referred to as the domestic BMW X5) and the listing of the domestic BMW i3, I knew that it was time to go to the BMW 4S store to do a car purchase survey. In this survey, we focused on what kind of sales policies will be available for domestic and imported BMW X5s, and combined with sales and the combination of fuel + pure electric, we also asked about the BMW 3 Series, the new BMW i3, BMW X3 and BMW iX3.
First of all, to review the listing information, the domestic BMW X5 long wheelbase version has launched a total of 4 models, with a price range of 605,000-775,000 yuan. At the same time, there are 3 imported BMW X5 models on sale, with a price range of 699,990-83.99 million yuan. The BMW i3 has only one model, with a suggested retail price of 349,900 yuan.
Read the full article in 30 seconds:
★ The domestic BMW X5 has no existing cars, and the order price increase is 30,000 yuan; the imported BMW X5 and basically are in a state of suspension
★ BMW 3 Series discount about 30,000, some existing cars; BMW i3 ordered 30,000 yuan, is expected to start delivery in June
★ BMW X3 discount 3-4 million yuan, cash car tight; BMW iX3 discount 6-7 million yuan, no cash car
In addition, it is worth mentioning that due to the impact of the epidemic, BMW Brilliance's Tiexi plant and Dadong plant are currently in a state of suspension of production and suspension. Therefore, the results of this survey only represent the Beijing market in early April, and the market situation may be adjusted after the factory resumes work in the future.
●BMW X5: Domestic models plus 30,000 ordered cars, imported models have basically stopped selling
Due to the factory shutdown, there is currently no domestic BMW X5 exhibition car in the 4S store, and the sales said that there are exhibition cars expected in late April or early May, and the test drive may take longer. Only one 4S store has an imported X5 exhibition car, but the store said that this car has just been sold the day before, 4 4S stores are equipped with imported BMW X5 test drive, if interested friends can now go to the store to test drive, the future can be compared with the domestic BMW X5.
In terms of sales policy, the domestic BMW X5 car booking needs 30,000 yuan, only 1 sales said that the deposit can reach the car price in the future, and the other 3 sales all said that the 30,000 yuan can not reach the car price, and the future car can be given away with decorative services such as film and foot pads. It is worth mentioning that the above information is for the domestic BMW X5 2.0T model, if you choose the 3.0T model may be higher.
Imported BMW X5, most of the current 4S stores are not in stock, do not accept reservations, only a few dealers said that they can also transfer from the group, 2.0T models and 40,000 yuan of cash discounts, is expected to deliver the car cycle in about 1 month.
In terms of used cars, most stores do not have imported BMW X5 used car sources, sales said that after the domestic BMW X5 began to be delivered, the price of used cars imported from the 2.0T version of the BMW X5 is expected to be reduced, but the 3.0T model may rise. There is a store just has a second-hand imported BMW X5 existing car, the car as a previous dealer training vehicle, the optional configuration is full, the mileage is only 100 kilometers, the second-hand price is 759,000 yuan, but the purchase of the car still needs to be purchased tax.
Survey Summary:
Due to the shutdown of the factory due to the epidemic, the domestic BMW X5 is basically a difficult situation to find at present, so the price increase is also expected. For the mark-up behavior, we will certainly not advocate, but for consumers who are really anxious to buy BMW X5, perhaps 30,000 yuan is still within the acceptable range. If you are not in a hurry, it is recommended that you wait to see the situation after the capacity is restored, and you may be able to order a car at an affordable price.
● BMW 3 Series /i3:3 Series discount 30,000-40,000 yuan, part of the existing car; BMW i3 no discount, is expected to start delivery in June
At the same time as the domestic BMW X5 was listed, another domestic blockbuster new car BMW i3 was also announced at a price, and only one model sold for 349,900 yuan. Also due to the factory shutdown, there are currently no show cars or test drives in the 4S store, and it is expected that there will be exhibition cars arriving at the store around May. Now the booking requires a deposit of 30,000 yuan, and it is expected that delivery will begin in June. By the way, you don't think that this is the previous a bit of a cute BMW i3, in fact, it is a pure electric medium-sized sedan, if you don't know much can click "Real Shooting BMW Brilliance i3" to view.
BMW 3 series has a 7-9% discount, according to the configuration of different discounts of about 30,000 yuan, the main sales model 325Li M sports suit and 325Li M sports night suit has a small number of existing cars, other models are expected to wait about a month.
In terms of financial policy, at present, the store has launched a replacement benefit, which can enjoy 6 years / 100,000 kilometers of free basic maintenance. If you take out a car, the annual interest rate is about 3%, and the financial service fee is 3% of the loan amount. The car inspection service fee varies from 2500-3500 yuan depending on the store.
Survey Summary:
At present, the preferential range of the 3 series has been reduced compared with before, mainly because of the tight car supply. In addition, sales also said that it is not recommended to do optional or decorative car booking, if you choose it, the waiting time will be longer, and it may not be possible to book a car for 3 months to half a year, which also limits the selectivity.
● BMW X3/iX3: 30,000-40,000 yuan discount, cash car is tight; BMW iX3 discount 60,000-70,000 yuan, no existing car
Finally, let's take a look at the BMW X3/iX3, at the end of 2021, most of the 4S stores will be mainly BASED ON THE BMW iX3, perhaps to increase the sales of new energy vehicles. This time to visit, the 4S store is replaced by bmw X3 as a show car. If you want to test drive, both the BMW X3 and iX3 have test drives to experience.
In terms of discounts, BMW X3 still has a preferential range of about 6-7%, and the amount of concessions is almost between 30,000 and 40,000 yuan. The source of cars is relatively tight, basically each store only has 1-2 existing cars, if you order a car, you need a deposit of 30,000 yuan, and the delivery cycle is about 1 month. The financial policy is fully aligned with the BMW 3 Series.
The BMW iX3 has a larger discount margin, about 15% or more, and the amount of the discount is 60,000-70,000 yuan. However, BMW iX3 currently has no existing cars in the store, and it is expected to wait for more than 2 months if you book a car, and the deposit is also 30,000 yuan.
Survey Summary:
At the end of last year, there was a BMW X3 market survey, so this time also asked about the BMW X3 and iX3 market, you can click on the "Luxury Brand Medium SUV Survey" to view the last market video. Overall, the preferential margin of BMW X3/iX3 has not changed much, but the attitude of sales has changed from the main new energy model to which one can be chosen, probably because of production capacity.
Full text summary:
In general, in the face of this menacing epidemic, the shutdown of the BMW factory has led to a shortage of vehicles, and the overall preferential margin is not very large. However, it is not only BMW that is affected, not long ago, He Xiaopeng, chairman of Xiaopeng Motors, and Yu Chengdong, CEO of Huawei's consumer business and CEO of Smart Car BU, have said that if they cannot resume work and production, the automobile industry in May will face very large losses, perhaps this is not alarmist.
In addition, the price increase of raw materials such as chips and parts also continues to affect the car market, just after visiting the store, BMW announced on April 12 that its BMW 3 Series, X3, X4, 4 Series and Z4 models ushered in price and configuration adjustments, and the price increased by 1600-11000 yuan (click to view details). When visiting the store, the sales also said that the market in the store may change in 1-2 weeks, and the probability is that the preferential margin will be reduced. If you have plans to buy a car in the near future, please also use the local dealer information as the mainstay. Or if you want to know the market of that new car, you are also very welcome to leave a message in the comment area.