Since Porsche's apology, the act of admitting mistakes and not admitting penalties seems to have given foreign car brands the illusion that Chinese consumers are all car whites. Even if there is obvious false propaganda, if the owner does not unite to expand the impact, the manufacturer will not pay attention to the legitimate rights and interests of consumers, let alone compensation.
Recently, BMW's two pillar products have fallen into the vortex of false publicity, the car machine system has been seriously reduced, and the suspected sales fraud have made many car owners unable to enjoy the convenient experience brought by the car machine system normally.
Many owners of the 2021 BMW X3 reported that they lacked the two important configurations of remote upgrade and voice control when buying a car. With the popularization of intelligence, the configuration of remote upgrade (also known as OTA) is almost standard, which can be seen everywhere on many models of about 150,000, and it is standard on the current BMW X3 model.
Now more and more manufacturers will equip their models with OTA functions, in addition to enhancing product competitiveness, the most important thing is that the background program can be upgraded to solve some small glitches, not to issue recall announcements, but also to reduce costs. For car owners, it is also very convenient to use, and they will not be unable to experience new car functions because of the listing of new models.
In any way, OTA is an important configuration, so why do BMW manufacturers want to reduce the allocation. The answer is obvious, most likely to reduce manufacturing costs, thinking that the owner will not find this reduction. As everyone knows, under the popularity of independent brands, we are well aware of the importance of OTA, and we are no longer a random car white.
In addition, the 2021 BMW X3 also castrated the voice recognition control, in the product manual with the car, it can be clearly seen that the air conditioner can be controlled through voice, but the 2021 BMW X3 series does not have this function.
In general, speech recognition systems include navigation, multimedia, telephones, air conditioning, and sunroofs, which are common on many 200,000 or so models. And it is also very convenient in daily use of cars, especially during driving, do not have to be distracted to operate, to avoid unnecessary driving safety hazards.
Not long ago, bmw's many models exposed the quality of burning oil, BMW X3 is also among them, and it is still fermenting, making the majority of car owners miserable. Although the official statement on the burning of engine oil has not been recognized by the majority of car owners, they feel that BMW officials are perfunctory.
When the new BMW 7 Series was unveiled, the official slogan "Chinese Inspiration German Craftsmanship" was displayed to express the importance of the Chinese market. Indeed, the contribution of the Chinese market to BMW is the largest, according to the data, in the first quarter of 2022, BMW's global sales were 519796 vehicles, and sales in China were 208507, accounting for 40%.
In other words, Chinese consumers are BMW's most important users. For any brand, if there is a quality problem, the manufacturer should solve it for the user in a timely manner. Not to mention that BMW is a high-end brand, and it should show the sense of responsibility of the enterprise.
In fact, on the contrary, many car owners said that when reflecting the reduction problem to the manufacturer, the official and the dealer kicked the ball at each other, ignoring the legitimate rights and interests of consumers and evading responsibility.
Conclusion: For high-end brands, excellent product strength is the basic requirement, and it is also a concrete embodiment of luxury brands. For consumers, choosing BMW is not only an excellent mechanical quality, but also attaches great importance to BMW's credibility. I hope that BMW will make the posture that a luxury brand should have, face the problem, do not cower, communicate positively, and make up for its mistakes in time.