Nowadays, the pattern of the luxury car market has been very clear, BBA leads a number of luxury brands with absolute strength, occupying more than 70% of the share every year, and even in the eyes of many people, BBA is synonymous with luxury cars in the Chinese market.
The reason why BBA has such a huge voice is fundamentally because the good reputation maintained by the three for many years has created an aggressive brand influence, which is the strength that cadillac, Volvo and other luxury brands can not be exchanged for sacrificing price, so many people would rather use higher costs to buy a BBA product with a poor experience, rather than spend less money to enjoy other luxury cars with better quality.
In fact, in my opinion, this has gradually violated the original intention of luxury cars, we spend more costs to buy luxury brand products, the purpose is to have a different experience from the joint venture car, such as more powerful power, more transparent space, more advanced and rich configuration, etc., which will enjoy higher quality than the joint venture car in the process of using the car. The BBA product seems to have only a luxurious leather bag, and the core experience of the product is still somewhat lacking. Take the 40-500,000 luxury medium-sized SUV as an example, Mercedes-Benz GLC, BMW X3 or Audi Q5L starting price has come to 400,000 yuan, but the core power given is particularly stingy, basically low-power 2.0T engines, the maximum horsepower is less than 200 horses, less than the joint venture 200,000-level SUV Volkswagen Tiguan L or Honda CRV, at the same time in terms of space, configuration is the same, it seems that in addition to the highlights of the design, the product experience brought by the cheaper joint venture car is almost the same, Obviously, it will lack the characteristics of a luxury car.
Then we may wish to introduce a real "luxury car" for everyone, which is very similar to Mercedes-Benz GLC, BMW X3, Audi Q5L in terms of price, but it is far ahead of BBA products in terms of power, configuration or space and quality, which is the recently listed Changan Lincoln Navigator 2.7T four-wheel drive Zunya version. 405,800 to the V6 engine + adaptive suspension, can drink No. 92 oil, quality leading BBA.
In fact, the Lincoln Navigator series has been on the market for a while, and this 2.7T Zunya version belongs to the new model, which was officially listed at the end of last month, the guidance price is 405,800 yuan, although it is 3300 yuan, 13,000 yuan, 9,000 yuan more expensive than the starter version of Mercedes-Benz GLC, BMW X3, Audi Q5L, respectively, but for the shaping of the product is far ahead of the three, such as the most intuitive power system, it is equipped with a 2.7T V6 engine, matching the 8AT gearbox, The maximum power reaches 322 horsepower, the peak torque is 500 Nm, and the BBA model with the same class of four-cylinder engine and less than 200 horsepower is not in the same class at all, it is no exaggeration to say that both acceleration ability and power reserve Navigator have the strength to crush, with absolute displacement in exchange for absolute power, which is the characteristic of luxury cars.
At the same time, in terms of machinery, the Navigator not only exists in the power advantage brought by the V6 engine, it also has an AWD intelligent separation four-wheel drive system, which can actively distribute four-wheel torque according to different road conditions, and further reduce the fuel consumption in addition to the passability of the vehicle, combined with the lower unit price of No. 92 gasoline, the cost of use is almost the same as that of BBA's four-cylinder engine. It is worth mentioning that the car also has a CCD adaptive suspension system, which can detect the state of the vehicle in real time, and adjust the suspension soft and hard according to the different road conditions and states, which can make the vehicle have excellent handling ability and comfort, which should be the standard of the 400,000-class luxury car, but in contrast, the BBA is only equipped with Mercedes-Benz GLC, and BMW X3 and Audi Q5L do not have this configuration, so the gap when driving is clear at a glance.
In addition, in the intelligent technology configuration of the Navigator 2.7T four-wheel drive Zunya version also opened up the gap with the same level of BBA, to know that this is the biggest factor affecting the user experience, advanced and rich intelligent technology configuration can bring higher quality of use to the car life, and the Navigator is doing very well. Not only equipped with SNYC+ Intelligent Travel interconnection system and natural voice interaction, intelligent navigation and a variety of car networking functions, laying the foundation for the comfort, convenience and fun of users to use, but also with Mercedes-Benz GLC, BMW X3, Audi Q5L entry-level models do not have front seat ventilation, high-quality Ruiwei speakers, fresh air butler filtration system, smart phone keys and automatic parking entry, keyless entry of the whole vehicle, ACC adaptive cruise, parallel line assistance, lane departure warning, Maintaining the configuration of the auxiliary and other quality improvement vehicles, on the basis of small price differences, the quality of the navigator is obviously ahead of the BBA.
Of course, in the design of the navigator is not lost at all, thick and full of appearance fully interprets the taste of American luxury, 4849/1934/1693mm of large body size not only looks big and domineering, but also than Mercedes-Benz GLC, BMW X3, Audi Q5L considerable size parameters also laid a more transparent and spacious riding space in the car, We had the privilege of experiencing this 2.7T model in the early days of the car, the height of 178cm adjusted the front seat and then sat in the rear leg still has a two-fist and three-finger spacing, thanks to more than 1.9m of lateral width, three adults sitting in it is not crowded at all, combined with a wide seat and good support, can effectively alleviate the fatigue of long-distance travel.
As for the interior design of the Navigator, we can also see many highlights such as a wide range of leather-clad materials and piano paint trims, metal plated strip embellishments, showing the sense of grade that a luxury car should have; the 12.8-inch multimedia large screen, 12.3-inch full LCD instrument and piano button-type gear shift mechanism also highlight a good scientific and technological atmosphere. Overall, if the budget is around 400,000 to buy Mercedes-Benz GLC, BMW X3, Audi Q5L can only choose the 2.0T minimum model, poor power performance, configuration shabby, space decent, product experience will not have too many surprises, and if you choose the Lincoln Navigator 2.7T Zunya edition at the same price, the overall use quality will be a higher level, the V6 engine gives abundant power reserves, advanced configuration to bring excellent use of the feeling, while in the space, design or materials are also in line with the characteristics of luxury cars The only thing that is not enough is that the Lincoln brand influence is less than that of the BBA, but this does not seem to affect the daily use of the feeling, so if it is for personal home use, the Lincoln Navigator is more suitable than the Mercedes-Benz GLC, BMW X3 or Audi Q5L.