Who says luxury cars don't have value for money?
The full text is 3248 words, and it takes about 6 minutes to read.
Lincoln's market performance in recent years is obvious to all, and the total sales volume in China last year (2021) reached 91,600 vehicles, an increase of 48% year-on-year. With excellent sales results, Lincoln has successfully entered the second-tier luxury camp, even surpassing the traditional jaguar Land Rover and Infiniti, while constantly reinforcing this reality.
The rapid rise in just a few years is inseparable from its strategy of deepening localization, especially the domestic SUV matrix composed of adventurers, navigators and aviators, which just cuts the key range of most household consumers' secondary car purchase or consumption upgrade, contributing mainstream and huge sales to Lincoln.
Take the pilot we test drive today as an example, the starting price is only early 500,000, but equipped with 3.0T V6+10AT, more importantly, it is also a three-row medium and large SUV with a length of more than 5 meters and a wheelbase of more than 3 meters, which can be said to be a perfect fit for many luxury C-class SUV consumers to pursue brands, and want to take into account the multiple needs of power, space and configuration. It is not an exaggeration to say that if you want to find a brand + product corresponding to the model at the same price, it is not too much to describe it as "yuanmu for fish".

01
At present, the core appeal of users to luxury brands is mainly focused on the added value brought by the brand. Because driving a luxury car with high brand awareness and recognition seems to be a "passport" for the stalwarts of society who are in the period of career growth, without explaining the cost.
Many people can't describe what Lincoln's car looks like, but when it comes to the name "Lincoln", it is definitely a luxury car, on the one hand, it is the credit of the president's name, on the other hand, in the early part of this century, the lengthened Lincoln occasionally shuttled through the streets of China, leaving a deep impression on the people.
So as soon as this aviator with the Lincoln LOGO goes out, it gives people a feeling of a big BOSS, and you can easily find a "sense of vanity" in it.
Of course, it is not only the appeal of the brand level, in terms of design, American luxury is also deep enough to penetrate the hearts of the people. For example, in terms of volume, this aviator is more than 5 meters (5080mm) long, more than 2 meters (2022mm) wide, and more than 3 meters (3025mm) in wheelbase.
The front of the car is a Lincoln family-style design language, using the chrome decorative mesh used by American models, and the look is also in line with the temperament of luxury medium and large SUVs. The headlamp shape is also very elegant, the full LED light source main light is two LED light groups, below the main light group is the LED turn signal, and the fog light is located in the front surrounded on both sides, the sense of hierarchy is very strong.
The side lines of the aviator are slender, and the suspension roof is also used, which is not very colorful overall, but it is very in line with the dignified and atmospheric aesthetic tone of this level of SUV models.
The rear of the car is also very American SUV style, through the taillights and the wide rear glass make its rear look very wide, at the same time, the square shape with the soft shape of the change, giving people a sense of refinement and light and shadow are sufficient. Details such as the large size of the through-type taillights and the bilateral four-out exhaust also reveal the luxurious and domineering side of the car.
02
The 2020 Ward Top Ten Lincoln Aviator interior is even more commendable, the theme highlights the atmosphere of luxury and tranquility, through the horizontally widened design to enhance the sense of space of the central control, the large-scale use of leather and soft materials enhances the luxurious temperament, coupled with the red coffee brown leather collocation, a unique minimalist design is born.
Sitting in the car, a breath of American luxury comes to the face, and the large area of solid wood and leather materials make the luxurious texture directly presented in front of the owner's eyes. Moreover, the horizontal and vertical lines in the car also create a tough temperament, and stretch the visual width, making the interior more spacious. According to Lincoln, the spacious and transparent cab highlights the "horizon principle," minimizing visual distractions and creating a comfortable, clear visual effect that can give customers a new lease of the day away from everyday stress.
Overall, the interior of the Lincoln Aviator creates a rugged and wild beauty that we can hardly see on German luxury brand models, and this is one of the characteristics of American cars.
But rough does not mean rough, this Lincoln aviator still shows the traditional luxury brand in the level of details, such as double laminated glass, the car active noise reduction, are attention to detail, pay attention to quality.
In addition, the exquisite buttons and rich configuration are also powerful weapons for Lincoln aviators to conquer users, and functions such as front/rear seat heating, front/rear seat ventilation, and steering wheel heating are all equipped. In addition, when entering and leaving the Lincoln Aviator, you can also experience the sense of ceremony and honor brought by the electric suction door, which is believed to attract users and the judges of Ward's top ten interiors.
In terms of technology, Lincoln's usual piano button gear is quite novel, and it may take a while for new users to adapt.
In addition, the 12.8-inch LCD touch screen stands in front of the center console, with a built-in SYNC+ intelligent interconnection system, which supports intelligent AI voice interaction, intelligent navigation, online life services, OTA online upgrades and other functions. At the same time, it can also interconnect between cars and mobile phones, support mobile phones to remotely control vehicles, car-machine information sharing, etc. But through a few days of test drive, the author feels that this car machine system is slightly conservative in the sense of experience, and it needs to log in to the account to achieve voice control car and other functions...
Of course, the above is not the full highlight of the interior of this car, the author piloted this Aviator Executive Edition equipped with 28 speakers Level Revel Audio, is one of the famous speaker brands under harman International in the United States, which is extremely rare in the same level, not only has excellent surround sound effect, the overall NVH performance is also good enough in the same level of luxury brand models.
03
I actually prefer the second row of the aviator to the front row, where it feels like a big boss.
According to individual needs, consumers can choose 2+2+2 or 2+3+2 seat layouts, and the scheme is more flexible. Our test drive is a 6-seat version, the second row of passengers can enjoy a separate "captain seat", compared to the imported version, the seat cushion is 67mm wider, the seat back is widened by 65mm. In addition, the second row of the Executive and Presidential models is equipped with a central control and a central armrest to further upgrade the riding experience.
Thanks to the wider seats and concave design, the second row of comfort of the pilot is almost comparable to that of the MPV model, not only supporting front and rear adjustment and backrest adjustment, but also heating and ventilation functions, and the configuration is quite good.
And as far as the author actually feels, the pilot's seat is very supportive, the sense of envelopment of passengers can also be remarkable, and the leg space and head space are guaranteed, plus a rich charging interface and a variety of functions of independent seat armrests, as well as a transparent panoramic sunroof, compared to the same level of models, the comfort is only high.
To be honest, the third row of the aviator is not very large, but it is usually an emergency, and it is acceptable to travel on holidays and so on.
Overall, Lincoln Aviator emphasizes American luxury and enjoyment from the inside out, and its price is more reasonable than that of German luxury brands; compared with Japanese luxury brands, it is easier to get the resonance of Chinese consumers who pursue atmospheric appearance and inner enjoyment in aesthetic orientation.
04
The Lincoln Aviator was born on the CD6 longitudinal rear-drive platform, and the entire series is equipped with a 3.0T twin-turbo engine with a maximum power of 355 hp / 5500 rpm, a peak torque of 553 Nm / 3500 rpm, and the drivetrain is matched by a 10-speed automatic transmission.
The 6-cylinder engine has always been the "power threshold" for consumers to buy large and medium-sized SUVs of luxury brands. But for a variety of reasons, most luxury brands have equipped the 2.0T four-cylinder engine into the main sales range of their medium and large SUVs. The Lincoln Aviator not only provides the powertrain of the entire series of 3.0T V6s, but also has a maximum power parameter of 355 horsepower and 553 Nm compared to the BBA engine with the same displacement.
Because the base displacement is large enough, the 2.3-ton aviator does not drag itself, even at low speeds, it has a good power response. Of course, in order to get a little more power, you still have to step on the throttle a little deeper, after all, the maximum torque of 553 Nm needs to reach 3500 rpm to release it. In fact, such a large-displacement turbocharged engine, the real strength is often manifested at high speeds, such as re-acceleration capabilities, but in reality it is rarely used.
Although the power is strong enough, don't expect this pilot to give you much fun in handling, after all, the body is so big, you should not take it to "drag racing". And the main task of this transmission is to smoothly transfer power to the wheels, while also taking into account fuel economy.
In addition, Lincoln Aviator also offers 5 driving modes to choose from, namely Sport, Energy Saving, Standard, Non-Skid, and Snow. In most cases, we still use standard /comfort is better, the response of the power can keep up with the driving thinking, but also smooth enough; the energy-saving mode is slightly dragged, with this large body, giving people a sense of laziness; the sports mode is cool, but the fuel consumption is also up, always let people feel like a fish in the throat.
Another point is that this pilot is very soft and quiet to drive, after all, my test drive is equipped with air suspension, but also with height and soft and hard adjustment. Even if the front and rear wheels are 275 22, such an ultra-wide, oversized tire, but the tire noise is still very restrained, sitting in the rear passengers, can even quickly fall asleep. And this car also has four-wheel drive, although it is a multi-piece clutch of the timely four-wheel drive, but there is no problem in coping with the general bad road, and the road is more stable and safer.
As for the driver assistance system that everyone cares about, the pilot has also reached the more mainstream L2 level, and the Lincoln Co-Pilot360 Plus advanced intelligent driving assistance system covers almost all common driving scenarios. When driving normally, it can not only automatically follow the car and adapt to cruise, but also automatically adjust the maximum speed of the cruise according to the speed limit sign. Functions such as front collision warning, active emergency braking, active emergency avoidance steering, lane keeping and centering, and blind spot monitoring ensure the safety of the vehicle longitudinally and horizontally. Panoramic images, one-button automatic parking, and reversing parking assistance also make it easy to park a 5-meter-long car.
Write at the end
Needless to say, in the luxury brand medium and large SUV market, Lincoln Aviator's product competitiveness is remarkable. At least from the product itself, Lincoln did hand over a lot of bright answers in product design, luxury creation, and configuration. At the price of 500,000 yuan, you can buy a 3.0T V6+10AT luxury brand SUV with a third row of seats, which is a good choice for the crowd that "money must be spent on the blade", and can even be said to be the best choice.
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