According to new car traffic insurance data, Lincoln's sales in China in March were 6,341 units, down 13.8% year-on-year and 50.6% month-on-month, and cumulative sales in the first quarter were 19,395 units, down 0.6% year-on-year. The first domestic car, the Lincoln Z, was officially launched on March 12, with cumulative orders exceeding 5,600 units after listing, but through the traffic insurance data, its sales volume was only 517.
Among the segmented models, the entry-level SUV Adventurer sold 3,305 units in March, down 19.4% year-on-year, and cumulative sales in the first quarter were 10,488 units, down 8.37% year-on-year. Mid-duty SUV Voyager sold 1,702 units in March, up 34% year-on-year, and cumulative sales in the first quarter were 5,227 units, up 256.06% year-on-year. Medium and large SUV aviators sold 587 units in March, down 46.7% year-on-year, and cumulative sales in the first quarter were 2,273 units, down 34.12% year-on-year.
Current models
It can be seen that the navigator, who is positioned lower than the aviator, performed best, achieving a double increase in sales in a single month and sales in the first quarter. According to previous reports, Navigator is about to change and is expected to be released within this year. Referring to the same platform to build the Ruijie in the mid-term after the cancellation of the V6 version, do not rule out the new generation of Voyager or cancel the 2.7T model, the main attack on the 2.0T version, the price will be greatly reduced. From the background of the same level of competitors such as Q5L, GLC L are lengthened, the navigator's advantage in wheelbase is not obvious, and it is not excluded that the new generation of navigators will also make articles on body size.