Although the pricing of the domestic BMW X5 was eventually scolded by netizens, in any case, from the perspective of price alone, it did show a decline of nearly 100,000 yuan. Therefore, the domestic X5 will inevitably have an impact on the segment of luxury brands in large and medium-sized SUVs.
As we said in our previous article: a strong product has pricing power. Undoubtedly, the domestic X5 is like this. Due to its leading position in the market segment, the X5 has an absolute say. When its pricing is lowered, then the car models behind it will inevitably be affected. However, as the saying goes, "the pressure to run first is the greatest", from the perspective of competitors, when the industry's head product has a large adjustment, it is a good opportunity to "overtake". No, there have been people acting, it is Lincoln's aviator.
Recently, the Ministry of Industry and Information Technology released a set of declaration charts about Lincoln Aviators. This means that the modified Lincoln Aviator has been on the string. As a strong competitor of the same level, this updated Lincoln Aviator, how strong is it?
As a modified model, the Lincoln Aviator naturally does not have much adjustment, so it does not change much in appearance. Moreover, it has not been launched for a long time, so this set of designs still seems to be able to play. In terms of appearance, it is still Lincoln's more calm and atmospheric design style, and the chrome dot matrix mid-net is full of details, and the overall style is still the classic style of American luxury.
At the same time, the details of the tail have also been fine-tuned, such as the exhaust shape that has been well received by many people, which has been changed from the conventional layout of the current model to a "false exhaust" with silver decoration. But don't get me wrong, because it's actually still a bilateral four-out. At this moment when new energy is popular, "false exhaust" is not strange.
Overall, the Lincoln Aviator's makeover doesn't seem to have changed much. So, what is the significance of its redesign? Moreover, it coincided with the listing of the domestic X5 shortly after. The encounter between the two is difficult not to think about. Taken together, lincoln aviators are actually very strong. While its brand premium capabilities may not be as good as BMW's, it's also because of this that you can buy more upscale products for less money. For example, the 3.0T engine is standard throughout the series. It is said that the new aviator will still have a 3.0T twin-turbo engine as standard, and it will be increased to 358 horsepower. This is a great improvement compared to X5. Moreover, the domestic X5 entry is 2.0T, and it has different degrees of shrinkage with the 3.0T version.
Secondly, in terms of size, the length, width and height of the aviator is 5080/2022/1759mm, the wheelbase is 3025mm, compared to the X5 and not to mention the size advantage, the multi-seat layout can adapt to more use scenarios than the X5. Secondly, the excellent workmanship, thick materials and rich configuration of the interior are the more prominent advantages of the pilot at this level.
Conclusion: Of course, for consumers at this level, "face" is indeed a point of emphasis, but as the saying goes, there is no car that is not easy to sell, only the price that is not easy to sell. If the Lincoln Aviator can continue to change the opportunity to set a more lethal price for the domestic BMW X5, I believe it can successfully take a piece of the pie, what do you think?