RedNet Moment News, May 5 (Reporter Long Zhen) On May 5, BMW's first pure electric medium-sized sports car, the new BMW i3, was officially launched at the Shenyang production base, which shows that the pace of electrification of the BMW Group in China has further accelerated. The new car has been launched before, and a total of 1 model has been launched, priced at 349,900 yuan.
With the launch of the new BMW i3 and the unveiling of the innovative BMW i7, BMW has presented 5 pure electric models to Chinese users. During the year, the BMW Group is expected to produce and trial-produce 15 pure electric models, covering about 90% of the luxury car segment. By the end of 2025, the BMW Group plans to deliver 2 million pure electric vehicles worldwide, a figure that will reach 10 million by 2030.
As the first luxury pure electric mid-size sports sedan in the market segment, the new BMW i3 applies pioneering design concepts to interpret the modern sporty aesthetic. Among them, the most eye-catching thing is that the 3D stereoscopic effect LED headlights have a new internal and external structure. The newly evolved "Angel Eye" headlights use more three-dimensional and concise lines on the outside, presenting a more rigid and full style, while the interior design replaces the traditional style with a rich layered, up-and-down strip shape. The powerful new lamp brow design instantly fills the sports atmosphere. The double kidney grille with an enlarged silhouette not only has the bracketing style been upgraded, but also for the first time, a fully enclosed design has been applied.
The lower lines on the side of the body have also been newly interpreted, which blends perfectly with the new style of "shark gill" deflector, and this dynamic and smooth "L" shape complements the sharp waistline, which not only outlines the elegant and sporty temperament of the new BMW i3, but also further optimizes the aerodynamic performance of the vehicle.
The rear design of the car expresses exquisite luxury to the fullest. The 3D stereostemporal LED taillights depict a more simple and elegant face with concentration and concentration. The newly designed rear surround makes the tail more robust, and the rear diffuser profile, which is placed on both sides of the tail, features a new trapezoidal design that further accentuates the chic style. In addition, the new car also offers a new style of 19-inch aerodynamic wheels and low roll-out tires, which can effectively reduce wind resistance and energy consumption.
The interior also adopts the latest design style, and the blue trim added to the steering wheel, one-key start and other parts highlights its new energy identity. In terms of configuration, the new car will be equipped with an integrated floating curved screen, which integrates a 14.9-inch touch display and a 12.3-inch digital instrument cluster, and is slightly tilted towards the driver, equipped with the new BMW iDrive8.0 system, which focuses on voice and touch operation, and also optionally installs the Harman/Kardon high-end audio system.
In terms of power, the new BMW i3 is equipped with a fifth-generation power battery pack, using 811 nickel-cobalt-manganese ternary lithium-ion batteries, with a total capacity of about 70 kWh and a cruising range of up to 526 kilometers under the CLTC standard. The 5th generation BMW eDrive technology and excitation synchronous motor are used to further optimize the aerodynamic design, and the hrS hydraulic rebound damping technology and the standard rear axle air suspension are innovatively applied.