On April 20, the new BMW 7 Series held its global debut in Beijing, showing the world for the first time the flagship of the BMW Group's pure electric product lineup, the innovative BMW i7. This will be the fifth pure electric product brought by the BMW Group to China. Take a look at brTV News' feature story.
Chiptzer, chairman of the BMW Group, also interacted with the guests at the Beijing press conference through video.
"The new BMW 7 Series is our pinnacle, combining trendsetting disruptive design with innovative technology. The innovative BMW i7 is the strongest of the 7 Series, the latest example of BMW's successful development and determined electrification transformation. ”
The innovative BMW i7 leads the BMW Group to electrification and sustainability, and bmw flagship enters the era of pure electric power
The innovative BMW i7 is equipped with the BMW Group's fifth-generation electric drive system, using advanced computing platforms and intelligent equipment, which technically has the possibility of L3 automatic driving; the intelligent cockpit brings a series of innovative and artistic designs, BMW surround interactive light belts, BMW suspension giant screens and glittering panoramic star orbit sky curtains.
It is expected that in 2022, the BMW Group will have 15 series production and trial production of pure electric vehicle models, covering about 90% of the luxury car segment.
Shao Bin, President of BMW (China) Automotive Trading Co., Ltd., said in an exclusive interview: "So far in 2022, 4 very important electric vehicle products have been released. At the end of the year, there will be a flagship product release of i7, so that there will be 5 i-series electric vehicle products released in 2022, which is worth looking forward to! “
With the recent domestic and BMW i7 debuts in China, BMW will provide five pure electric models for Chinese customers. By the end of 2025, the BMW Group expects to deliver a total of 2 million pure electric vehicles worldwide, with one in every four new vehicles sold in China. BMW's "next generation" model, which represents a leap forward in next-generation technology, will begin trial production in 2024 and be introduced to the market in 2025.
"No sustainability, no luxury", the innovative BMW i7 vividly presents the BMW Group's sustainable strategy
The BMW i7's battery and vehicle production is all made of green electricity, while the application of high-quality recycled materials further reduces carbon emissions. BMW i7 offers customers a Merino leather/cashmere combo interior. The new car also uses high-standard recycled aluminum in a targeted manner, significantly reducing carbon emissions in the supply chain.
"In China, for China", inspired by China, BMW i7 perfectly interprets the new thinking of "home in China"
Mr. Gao Le, President and CEO of the BMW Group Greater China, said: "The new BMW 7 Series was developed in Germany and the design was inspired by China. China is not only the world's largest market for the 7 Series, but also a leader in future automotive design trends. We believe that today's China's movements will lead the world's direction tomorrow. ”
The new BMW 7 Series brings a subversive leap forward in the design of BMW's large luxury car, which is based on the perception of china's traditional humanistic spirit and contemporary enterprising spirit. The exterior is imposing, showing confidence and ambition, but also full of affinity and intellectualism; the cockpit design focuses on modernity, the perfect combination of "invisible technology" and "digital art"; and the unique selection of materials and craftsmanship creates an immersive and exclusive luxury experience. Chinese artist Cao Fei was invited to design an exclusive "Digital Art Model" for the new BMW 7 Series, leaving a distinctive Chinese imprint on the new car.
In particular, the innovative BMW i7 perfectly interprets BMW's strategic thinking of "home in China". The new car is equipped with dual motors, bringing a cruising range of more than 600 kilometers, allowing customers to combine pure green travel with respect for comfortable driving pleasure.
The lineup of large luxury cars has been fully "renewed", the exclusive design language is more recognizable, and the new BMW X7 debuted at the same time
The debut of the innovative BMW i7 means that BMW's all-electric product lineup has expanded into the large luxury car segment. On the day of the event, the new BMW 7 Series also brought a highly personalized selection of two-color paints, and also showed off the new BMW X7 for the first time. BMW's lineup of large luxury cars is expanding day by day, bringing unmistakable recognition with its exclusive design language, leading the trend of luxury car design and in line with the enterprising spirit of Chinese society.