As the curtain slowly opened, the BMW 7 Series family was unveiled, from left to right: the new BMW X7, the new BMW 7 Series, the innovative BMW i7 and the innovative BMW i7 with two-color car paint.
Most of the applause and cheers at the scene came from friends closely related to the birth of this car. In sharp contrast, there are various questions on the Internet: "Is this still the BMW we know?" Indeed, from an official point of view, the new 7 Series is a "farewell to the past." Compared with the 7 series in our impression, Ta can be said to be a complete subversion.
The front of the car with a new design language is highly controversial, and the focus of public opinion is mainly on the split headlights. Why did BMW give up Angel Eye? What are the considerations behind the split design? We don't know that yet. But in the extremely dark conditions of the scene, admiring the daytime running lights studded with 8 Swarovski crystals will even make people feel a little moved. As for beauty and ugliness, aesthetics are good. I think don't worry about it, you have the opportunity to see the real car, from the feedback of most of the audience, the real car is indeed more exquisite and shocking than the photos.
Shocking, I guess this was the first reaction of all the audience to see the new 7 Series. With a length of nearly 5.4 meters, a width of nearly 2 meters and a height of more than 1.5 meters, the vehicle is between the Rolls-Royce Phantom and Ghost. The boxy body, the wide engine compartment, a lot of vertical lines, and a straight waistline all bring the new 7 Series closer and closer to the visual look and feel of Rolls-Royce.
The real play is that we pull the car door and get in the car. Now the screen coverage on bmw's flagship has completely exceeded our imagination, the front row of the integrated suspension curved screen will be 12.3-inch dashboard and 14.9-inch touch-type central display into one, and equipped with the most advanced iDrive 8.0 system, the rear of the 31-inch suspension screen can be said to be the first of its kind, at the press conference, we even enjoyed a wonderful clip of the "Mission Impossible 5" Atang brother hand-pickpocket plane on the same big screen in the studio. Not only that, but on each of the rear doors, there is a 5.5-inch armrest touch screen that can adjust the interior mood lighting, air conditioning, seats, sun blinds and so on. These seemingly powerful and costless innovations in digitalization are key to the new BMW 7 Series in creating a deeply immersive, all-sensory experience in the rear.
There are actually many highlights in the interior, such as the BMW surround interactive light belt that runs through the entire front dashboard and doors, such as the interior panels made of natural cashmere materials, and the fully upgraded first class seats. There are also many interesting points in the power part, such as the innovative BMW i7, the most powerful model of the 7 Series family, equipped with the fifth-generation BMW eDrive system, which will have a cruising range of more than 600 kilometers. But these may be better presented with video, so we will share it with you in the upcoming video content.
Seeing this, we return to the original question: Is this still the BMW we know? In my opinion, it is not, Ta is on the road to innovation, the steps are very large, and it can even be said to be a little extreme. Of course, extreme does not necessarily mean bad, because extreme also has a synonym called extreme, no matter what, the extreme can always produce... topic. So, seeing such a 7-series family, I don't know which faction you stand on?