Edited | Tao Wenbo
Design | microcosm
There is a power that can strike directly into the heart;
There is a kind of shock that can last longer and become stronger;
The great achievement of science and technology, the care of humanity, the calmness of the heart, all of this is so real. In that atmosphere, in that moment, we felt it from the bottom of our hearts.
Yes, this is the BMW Group's new 7 Series sedan.
Bold strategy, precise route and strong electrification offensive are the winning ways for the BMW brand in the new energy era.
The advent of new products such as iX means that the BMW Group has officially opened the large luxury car market into the pure electric era.
Beijing, April 20.
The new BMW 7 Series debuted worldwide and showed the world the electric version of the BMW i7 for the first time.
This will be the fifth pure electric product brought to China by the BMW Group and the flagship of the BMW Group's pure electric product line.
Chiptzer, Chairman of the BMW Group, said: "The new BMW 7 Series is our pinnacle, combining trendsetting subversive design with innovative technology.
The innovative BMW i7 is the strongest 7 Series, the latest example of BMW's successful development and determined electrification transformation. ”
The innovative BMW i7 is a new achievement of the BMW Group in the field of electrification.
The new car is equipped with the BMW Group's fifth-generation electric drive system, and also uses an advanced computing platform and intelligent equipment, which technically has the possibility of L3 level automatic driving.
The smart cockpit brings a series of unprecedented innovations and artistic designs, with a BMW surround interactive light belt, a BMW suspension giant screen and a glittering panoramic star orbit canopy, highlighting breakthrough design concepts everywhere.
The innovative BMW i7 is the leader in the acceleration of electrification in the BMW Group. It is expected that in 2022, the BMW Group will mass-produce and trial-produce 15 pure electric vehicle models, covering 90% of the luxury car segment.
With the recent domestic and BMW i7 debuts in China, BMW will provide five pure electric models for Chinese customers, covering medium-sized, medium- and large-sized SUVs and different levels of sedan products.
By the end of 2025, the BMW Group will deliver a total of 2 million pure electric vehicles worldwide, and one in every four new vehicles sold in China will be an all-electric model.
BMW's "Next Generation" model, which represents the next generation of technology leapfrogging, will begin trial production in 2024 and be introduced to the market in 2025, and the new electrification platform is also expected to be launched at the same time.
The innovative BMW i7 is also a vivid representation of the BMW Group's sustainable strategy. The BMW i7's battery and vehicle production is all made of green electricity, while the application of high-quality recycled materials further reduces carbon emissions.
BMW i7 offers customers a stylish Merino leather/cashmere combination interior, as well as a targeted use of high standards of recycled aluminium, significantly reducing carbon emissions in the supply chain.
The launch of such a pure electric large luxury car once again confirms the BMW Group's development concept of "no sustainability and no luxury".
Mr. Gao Le, President and CEO of the BMW Group Greater China, said: "The new BMW 7 Series was developed in Germany and the design was inspired by China. China is not only the world's largest market for the 7 Series, but also a leader in future automotive design trends. We believe that today's China's movements will lead the world's direction tomorrow. ”
Based on the perception of China's traditional humanistic spirit and contemporary enterprising spirit, the new BMW 7 Series brings a subversive leap forward in the design of BMW's large luxury car – the imposing appearance shows confidence and ambition, while being extremely affinity and intellectual.
The cockpit design, which combines "invisible technology" and "digital art", focuses on modernity, and the ingenious selection of materials and craftsmanship creates an immersive and exclusive luxury experience.
Cao Fei, a world-renowned Chinese artist, was invited to design an exclusive "Digital Art Model" for the new BMW 7 Series, which has left a distinctive Chinese imprint on the new car.
In particular, the innovative BMW i7 perfectly interprets BMW's strategic thinking of "home in China".
As the electric flagship of the BMW family, the innovative BMW i7 offers Chinese customers a truly exciting and exciting car in the large luxury car class.
The new car is equipped with dual motors, bringing a range of more than 600 kilometers, allowing customers to travel green and have fun at the same time.
The debut of the innovative BMW i7 means that BMW's all-electric product lineup has expanded into the large luxury car segment.
On the day of the event, the new BMW 7 Series also brought a highly personalized selection of two-color paints, and also showed off the new BMW X7 for the first time.
BMW's lineup of large luxury cars is expanding day by day, and with its unmistakable recognition and elegant style, it leads the trend of luxury car design and conforms to the enterprising spirit of China's high-net-worth class.
BMW has always been a leader, and every ten years, BMW brings about a product and technology innovation.
For the inheritance and ingenuity of the brand, the world's most famous enterprises have always been the best in the large luxury car market.
Recently, the BMW Group has made frequent efforts to continuously launch blockbuster new cars.
A number of exciting products, including the new bmw X5, the new BMW i3, and the new 7 series, can prove that this world-class company that has optimized its corporate governance structure wants to do more in China.
From the inside and outside, from the inside to the outside, the more difficult the period, the more it can reflect the practical significance of brand strategy for an enterprise.
Countless facts are leading our attention in this direction, and the BMW Group is also paying close attention to customer needs, integrating heritage development and firm transformation into one, aiming to achieve the same frequency resonance with the Chinese market and create a new BMW era.