In 2019, Xu Zhiyuan approached Peking University professor Qian Liqun with "Thirteen Invitations", and in this land, such sociologists have become less and less.
Speaking about global issues, he said: "We are living in an era of no truth, no consensus, no certainty."
Mr. Qian Liqun called himself a crow of Peking University, and under the precipitation of the years, he was frustrated and sharp, and he did not have a trace of sadness in the introspection with the times, and the most important one in his philosophy of life was that in this disturbing era, he must stick to it and cannot follow everyone in a chaotic situation.
The epidemic continues, the disaster is raging, the industry is turbulent, we see countless people's lives like a bag of instant noodles that have been flattened, the neon lights in the city center have been extinguished, the decency of suits and shoes has also been extinguished, the individual is as small as a drop in front of the magician of history, most of the time, in order to feed the stomach, people will swallow this bag of expired instant noodles in resentment, and the body is very honestly pushed by the uncertain future, muddy and nightmarish.
We use the word "adapt" to optimize the package of "yield".
It's human instinct.
We are "adapting" to the popularity, we are "yielding" the popularity.
During the decade that Tesla has been running amok in China, we've asked what BMW is doing.
When Mercedes-Benz adjusted the S-Class to a top business hit, we asked what BMW was doing.
The double kidney grille was widened and erected, challenging the traditional aesthetic, and we asked what BMW was doing.
All the incomprehensions in the world will eventually be tested by time.
At the new 7 Series tasting meeting, Ms. Yang Hong, the relevant person in charge of BMW China, said so in a small narrative.
"When you are full of uncertainty, you must be firm about what you are sure of, and the logic behind the turbulent changes is that BMW is doing things with its own long-term vision."
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Although the 2022 Beijing Auto Show was forced to be postponed, BMW's new car release plans for 2022 were not affected.
On April 20, the new BMW 7 Series held its world premiere in Beijing, showing the world the innovative BMW i7 for the first time.
This will be the fifth pure electric product brought by the BMW Group to China and the flagship of the BMW Group's pure electric product lineup.
Before 2021, BBA's electrification products are more processed on the original technical architecture, but now it seems that BMW's electrification process presents a more holistic concept, after a long but not understood preparation period, BMW Flower integrated and refined a complete logical system, at last year, at the Munich Motor Show, BMW Group for the first time put forward the company's deep thinking on the circular economy.
The innovative BMW i7 released this time is the leader of the BMW Group's electrification acceleration.
It is expected that in 2022, the BMW Group will have 15 series production and trial production of pure electric vehicle models, covering about 90% of the luxury car segment. With the recent domestic and BMW i7 debuts in China, BMW will provide five pure electric models for Chinese customers. By the end of 2025, the BMW Group expects to deliver a total of 2 million pure electric vehicles worldwide, with one in every four new vehicles sold in China. BMW's "next generation" model, which represents a leap forward in next-generation technology, will begin trial production in 2024 and be introduced to the market in 2025.
For the market, in addition to the layout of the pure electric platform developed positively, for consumers is more considerable is the palpable change, the engine disappeared, the very expensive gearbox also disappeared, the battery is the Ningde era or so-and-so, what definition of luxury can you take?
The innovative BMW i7 is a new achievement of the BMW Group in the field of electrification. The new car is equipped with the bmw group's fifth-generation electric drive system, and also adopts advanced computing platforms and intelligent equipment, which technically has the possibility of L3 automatic driving; the intelligent cockpit brings a series of unprecedented innovations and artistic designs, BMW surround interactive light belt, BMW suspension giant screen and glittering panoramic star orbit sky curtain, highlighting the breakthrough design concept everywhere.
The greater the controversy, the higher the splash.
Compared with Mercedes-Benz S to peace as precious, inclusive, pleasing to the family's introverted attributes, BMW's high profile and publicity have been carved into the genes, as an outlier in the BBA, BMW too much emphasis on personality and self, according to the general law of the market, extremely personalized and market compatibility is the two factors that form a conflict, but BMW is the crow in this camp - the world, there should not be only one voice.
The new generation of 7 Series and the new i7 will have to look at the real car up close to feel the real luxury aura, crystal, diamond cut, leather cashmere, overwhelming curved screen, star track roof, Rolls-Royce with the same automatic opening and closing door... It is like a nobleman born in the royal family, wearing gold and silver, full of pearls, natural temperament, and completely good. And the impact of this exaggeration, which is within reach of the naked eye, is far more intense than the videos and pictures you see on social networks, ten thousand times stronger.
The innovative BMW i7 is also a vivid representation of the BMW Group's sustainable strategy. The BMW i7's battery and vehicle production is all made of green electricity, the new car is equipped with dual motors, bringing a range of more than 600 kilometers, and the application of high-quality recycled materials further reduces carbon emissions. The BMW i7 offers customers a stylish Merino leather/cashmere combination interior. The new car also uses high-standard recycled aluminum in a targeted manner, significantly reducing carbon emissions in the supply chain. The launch of such a pure electric large luxury car once again confirms the BMW Group's development concept of "no sustainability and no luxury".
Whether the innovative BMW i7 can cross the line successfully depends on whether it can educate new users, which is what the new BMW should look like, and even - this is what a luxury-level electric car should look like.
Mr. Gao Le, President and CEO of the BMW Group Greater China, said: "The new BMW 7 Series was developed in Germany and the design was inspired by China. China is not only the world's largest market for the 7 Series, but also a leader in future automotive design trends. We believe that today's China's movements will lead the world's direction tomorrow. ”
Based on the perception of China's traditional humanistic spirit and contemporary enterprising spirit, the new BMW 7 Series brings a subversive leap forward in the design of BMW's large luxury car. The imposing exterior reflects confidence and ambition, while being extremely affinity and intellectual; the cockpit design combining "invisible technology" and "digital art" focuses on modernity; and the ingenious selection of materials and craftsmanship creates an immersive and exclusive luxury experience. Cao Fei, a world-renowned Chinese artist, was invited to design an exclusive "Digital Art Model" for the new BMW 7 Series, which has left a distinctive Chinese imprint on the new car.
I think Mercedes-Benz, mostly living in the real country, it is always accurate and keen to capture market changes, exquisitely adjust the data, and live into a meticulous appearance. And BMW is more like a happy prince living in the Republic, he is naïve and stubborn to stick to his city design, just lying on the window and asking pedestrians, Hey, do you want to come to my castle to see?
In the face of criticism, persistence is a kind of bravery, it may conflict with the standard, but it does not conflict with the refresh of the standard.