On April 20, the new BMW 7 Series and the new BMW X7 jointly created a new lineup of large luxury cars for the world premiere. Led by the innovative BMW i7, the new BMW 7 Series combines BMW's proud driving pleasure, disruptive design language, unparalleled respect for luxury and emotional digital technology to lead the future of technological innovation and sustainable luxury travel.
Adhering to the principle of "home in China", the BMW Group supports the sustainable development of China with a continuous product offensive. In order to accelerate the pace of electrification in China, in 2022, BMW will bring five pure electric models to Chinese users, including the innovative BMW i7.
Adhering to the essence and successful accumulation of BMW's more than 100 years of car manufacturing, the BMW 7 Series has lasted 45 years since its birth, and has accumulated sales of more than 2 million units worldwide. Today, China has become the most important market in the world for the BMW 7 Series, with nearly half of the BMW 7 Series' sales coming from China, becoming the core cornerstone of the Group's sustainable development. The 7th generation of the BMW 7 Series will be produced at the Dingefing plant in Germany.
A subversive design
Show off your flagship style
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The new BMW 7 Series has a huge volume of 5391mm in length, 1950mm in width and 1548mm in height, which strengthens the magnificent, solemn and elegant leadership temperament. The extra-long wheelbase of 3215mm also lays the foundation for a wide and comfortable space. The new car also offers a choice of BMW personalized two-tone paints, which takes exclusive luxury to a whole new dimension.
The BMW 7 Series headlights are designed with BMW Large Luxury Car Split Headlights, and the BMW Crystal Daytime Running Lights located in the upper part are dazzling. As customers approach the car, the BMW Ring Flare Grille, BMW Crystal Daytime Running Lights and Ink Rhythm Welcome Blanket are lit up in turn, as well as the light and shadow elements in the car, to create a wonderful sense of ceremony for each journey with a well-conceived respectful welcome interaction.
From the side, the front of the new BMW 7 Series is uplifted and extremely aggressive. The sleek body contour line extends from the high and plump front to the dynamic and eye-catching tail, outlining a body posture that combines sportiness and atmospheric elegance. The classic Horned Chrome trim was moved to the C-pillar and a matrix geometric dark pattern was added to the rear windows to make the interior more spacious and bright, while also ensuring the privacy needs of rear passengers.
The front and rear logos of the innovative BMW i7 are decorated with the classic blue elements of the BMW i brand, and customers can also choose blue elements decoration on the underside of the air intake, side skirt and tail deflector to highlight the identity of the new energy model. The fully enclosed double kidney grille optimizes aerodynamics and is another example of its sustainable philosophy.
The rear of the vehicle has also been completely interpreted, with rich layers, sharp contours and more three-dimensional shapes. The 3D stereoscopic suspended LED taillights are slim and simple, and extend to the side of the car, widening the visual effect. The two sides of the taillights are also decorated with matrix geometric dark patterns, interpreting the connotation of simplicity and simplicity, and becoming more exquisite and elegant.
An interior atmosphere that breaks the imagination
Create a new level of modern luxury
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The new BMW 7 Series opens up a new realm of modern luxury with its exquisite light and shadow design, exquisite material selection and "Shy Tech" invisible technology to create an unprecedented sense of comfort and a luxurious atmosphere that breaks through imagination.
Opening the doors, the most striking thing is the BMW surrounded interactive light band that runs through the entire front dashboard and doors, which, together with the integrated suspended curved screen, brings an unparalleled visual and tactile feeling. Following the principle of "Shy Tech" stealth technology, the number of physical buttons in the whole vehicle has been greatly reduced.
THE BMW WRAP-AROUND INTERACTIVE LIGHT STRIP COMBINES AMBIENT LIGHTS, DYNAMIC AESTHETIC ART AND FUNCTIONAL BUTTONS TO MAKE THE COCKET MODERN LUXURY AND FUTURISTIC. The hidden air conditioner outlet on the dashboard blends into it and disappears. In addition, the newly designed panoramic orbit canopy creates a more spacious, modern and comfortable interior space. Users can also choose different theme modes through the new BMWiDrive and BMW OPERATING System 8.0 according to their personal preferences, and control the COLOR OF THE LED light on the sky screen, so that the interior of the car is always glittering and shining.
For the first time, the new car offers a Merino leather/cashmere combination interior design. Soft and delicate, natural cashmere materials, together with sparkling crystal-textured interior components, perforated wood accents, and metallic speaker covers, create an elegant, warm and blissful cockpit atmosphere. The First Class seats have been completely upgraded with back adjustments up to 42.5 degrees and integrated leg rests to create a comfortable experience for rear passengers. At the same time, the new car can also choose BMW personalized Merino extended leather, pleasing to the eye and delicate and comfortable to the touch.
In addition, the new BMW 7 Series is equipped with automatic opening and closing doors, which customers can open through buttons, voice, My BMWAPP, central control screen and key to start the journey. The new car is equipped with advanced four-zone automatic air conditioning as standard, equipped with a nano-scale air purification system, giving customers a silent care. The comfort heating package using infrared heating technology also brings a more comfortable and comfortable luxury experience and enjoyment. The Bowers & Wilkins 4D Diamond Surround Sound System features up to 36 speakers cleverly distributed in the cockpit and powered at up to 1965 kW, expanding the sensory experience of the occupants from multiple dimensions and experiencing immersive, palatial listening.
Innovative digital technology
Empower the luxury travel experience of the future
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The new BMW 7 Series is equipped with the new BMWiDrive and BMW OPERATING System 8.0. The one-piece floating curved screen at the front combines a 12.3-inch instrument cluster with a 14.9-inch touch-sensitive center display for a rich multi-sensory experience and convenient human-machine interaction. At the same time, it is the first to carry a new and upgraded car machine system, and the data computing power and image processing ability are greatly improved, bringing users a more refined and brilliant visual enjoyment.
Among them, the newly upgraded BMW Intelligent Personal Assistant was unveiled for the first time on the new BMW 7 Series. The new "double eyes" design makes the visual image of the new BMW Intelligent Personal Assistant more personified and flexible. The golden halo around the breathing ball of light brings a unique feeling of luxury. Inspired by BMW's classic angel eye headlights, 6 emotional visual designs are newly launched. In addition, the new BMW Smart Personal Assistant supports front and rear wake-ups and adds up to 20 new functions, including opening and closing doors, activating designated seat massages, and more.
The new BMW 7 Series features a total of 7 different themed modes, including four new theme modes for the first time, namely: "Soothing Mode", "Delight Mode", "Digital Art Mode", and "Cinema Mode". Coupled with the personality, sport and energy-saving models released earlier, BMW has turned the new car into a stage for true self-expression.
The new BMW 7 Series rear is innovatively equipped with a BMW Floating Giant Screen, a 31-inch ultra-wide panoramic display with resolutions up to 8K that is cleverly integrated into the top of the car and supports entertainment content in 32:9 mode.
The back-row entertainment system ecosystem not only introduces the domestic head streaming media application - iQiyi, but also introduces the Huawei application market, which closely meets the diversified needs of users. Not only that, but rear passengers can also switch "cinema mode" with one button through the 5.5-inch armrest touch screen on the door panel. In "Cinema Mode", the interior mood lighting and sun blinds will be automatically adjusted, complemented by the Bowers & Wilkins 4D Diamond Surround Sound System, creating an exclusive mobile private cinema for the rear.
Available in a variety of drive formats
Meet the diverse needs of customers around the world
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The new BMW 7 Series is the first BMW large luxury sedan to offer multiple drive forms, including all-electric, plug-in hybrid and advanced fuel engine drive systems to meet the customer's diverse choices.
As the most powerful model in the 7 Series, the innovative BMW i7 is equipped with the fifth-generation BMWeDrive electric drive system, which will have a cruising range of more than 600km and bring more pure electric driving pleasure. The new BMW 7 Series is equipped with a 48V light mix system, which not only significantly improves fuel economy, but also further optimizes power output. In addition, the new BMW 7 Series offers L2 level advanced driver assistance features and technically has the possibility of L3 autonomous driving.
On the same day, the new BMW X7 also officially ushered in its global debut. The new BMW X7 after the mid-term redesign adheres to the pioneering spirit and glorious history of the BMW X family for more than 20 years, with more magnificent momentum, more excellent sports performance and innovative digital interconnection experience, shaping the benchmark of market segmentation and bringing more luxury choices to consumers.
The comprehensive renewal of BMW's large luxury car lineup will further consolidate BMW's leadership position in the luxury car segment and help the BMW Group open a new chapter of technological innovation and sustainable development.
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