On April 20, the new BMW 7 Series was launched worldwide, and BMW showed the world the innovative BMW i7 for the first time. As one of the world's most successful luxury car manufacturers, the BMW Group redefines modern luxury with forward-looking creativity. Among them, the innovative BMW i7 is the flagship model of the BMW Group's pure electric product lineup. So far, the BMW Group has provided 5 pure electric products for the Chinese market.
| in China, electrification has accelerated across the board
At the end of 2021, BMW officially put forward the development strategy of "home in China", BMW will continue to launch the process of brand digitalization and electrification with the Chinese market as the center, support the development strategies of "carbon neutrality" and "carbon peaking" in the mainland, and comprehensively accelerate the layout of pure electric products.
At the launch event, BMW Group Chairman Chiptzer said: "The new BMW 7 Series is our pinnacle, integrating trend-setting subversive design with innovative technology. The innovative BMW i7 is the strongest 7 Series, the latest example of BMW's successful development and determined electrification transformation. ”
The innovative BMW i7 is also a leader in the acceleration of electrification for the BMW Group. It is expected that in 2022, the BMW Group will have 15 series production and trial production of pure electric vehicle models, covering about 90% of the luxury car segment. By the end of 2025, the BMW Group expects to deliver a total of 2 million pure electric vehicles worldwide, with one in every four new vehicles sold in China. BMW's "next generation" model, which represents a leap forward in next-generation technology, will begin trial production in 2024 and be introduced to the market in 2025.
| interpreting "home in China" subverts more than just design
As a global leader in the BMW Group, China is particularly prominent in the areas of sustainability, digitalization and electrification. Mr. Gao Le, President and CEO of the BMW Group Greater China, said: "The new BMW 7 Series was developed in Germany and the design was inspired by China. China is not only the world's largest market for the 7 Series, but also a leader in future automotive design trends. We believe that today's China's movements will lead the world's direction tomorrow. ”
The new BMW 7 series fully considers the expectations of Chinese customers from the product concept stage, and the overall design language draws on the essence of Chinese culture, takes the core of the modern spirit, and expresses the enterprising spirit, bold personality and peak thinking of pioneer leaders leading the world forward. The imposing appearance shows confidence and ambition, while being extremely affinity and intellectual. The new BMW 7 series reached 5391*1950*1548mm in length, width and height respectively. BMW's flagship sedan, which is the largest in history, has also strengthened the leadership of the new 7 Series to a certain extent.
In addition to the imposing appearance, the interior of the vehicle uses innovative digital technology to show the true color of luxury. The cockpit design, which combines "invisible technology" and "digital art", focuses on modernity. Cao Fei, a world-renowned Chinese artist, was invited to design an exclusive "Digital Art Model" for the new BMW 7 Series, which has left a distinctive Chinese imprint on the new car.
The BMW suspension giant screen, which is unique in its class, is excellent in terms of visual effects and impact performance. It's a 31-inch ultra-wide panoramic display with resolutions up to 8K that's cleverly integrated into the top of the car and supports 32:9 mode playback of entertainment content. The back-row entertainment system ecosystem not only introduces iQiyi, the domestic head streaming media application, to provide Chinese users with massive, high-quality, high-definition entertainment content such as movies, dramas, variety shows, and children's animations, but also introduces the Huawei application market, which closely meets the diverse needs of users. In "Cinema Mode", the interior mood lighting and sun blinds will be automatically adjusted, complemented by the Bowers & Wilkins 4D Diamond Surround Sound System, creating an exclusive mobile private cinema for the rear. BMW is the first luxury car brand in the current market to carry huawei application market in the rear entertainment system, which also shows from another side that BMW attaches great importance to the Chinese market and the New Products have fully investigated the Chinese market in the research and development stage.
As the most powerful model in the 7 Series, the innovative BMW i7 is equipped with the fifth-generation BMW eDrive system, which will have a range of more than 600 kilometers. It also uses advanced computing platforms and intelligent equipment, which technically has the possibility of L3 automatic driving. At the same time, the global debut of this pure electric flagship also means that the BMW Group is accelerating its electrification offensive and leading the large luxury car segment into the era of pure electric.
On the day of the event, the new BMW X7 also officially ushered in its world debut. The new BMW X7 after the mid-term redesign adheres to the pioneering spirit and glorious history of the BMW X family for more than 20 years, with more magnificent momentum, more excellent sports performance and innovative digital interconnection experience, shaping the benchmark of market segmentation and bringing more luxury choices to consumers. The comprehensive renewal of BMW's large luxury car lineup will further consolidate BMW's leadership position in the luxury car segment and help the BMW Group open a new chapter of technological innovation and sustainable development.