Although the Beijing Auto Show has been postponed, new cars planned to participate in the exhibition have arrived as scheduled. On April 20, the BMW Group held the world premiere of the new BMW 7 Series as planned, and under the strict epidemic prevention measures, we were able to see the new car at a "branch venue" in Beijing.
As one of the world's most successful luxury car manufacturers, the BMW Group has been interpreting their understanding of "modern luxury" in the 7 Series cars of all generations with forward-looking creativity. This time, the 7th generation of the BMW 7 Series brings bmw's proud driving pleasure, subversive design language, revered sense of luxury and emotional digital technology.
Mr. Chiptzer, Chairman of the BMW Group
Adhering to bmw's more than 100 years of car manufacturing essence and successful accumulation, bmw 7 series has been in existence for 45 years and has sold more than 2 million units worldwide. Today, China has become the most important market in the world for the BMW 7 Series, with nearly half of the BMW 7 Series' sales coming from China, becoming the core cornerstone of the Group's sustainable development.
Not only that, in order to make the new BMW 7 Series more confident and eager for success for Chinese customers, the 7th generation of BMW 7 Series was developed in Germany, and the design was inspired by China, and its innovative technology breakthroughs were vividly displayed in the design. The new BMW7 series will be produced at the Dingefen plant in Germany and will be the latest example of the BMW Group's innovative strength and "customer centricity".
Mr. Gao Le, President and CEO of BMW Group Greater China
Adhering to the principle of "home in China", the BMW Group supports the sustainable development of China with a continuous product offensive. In order to accelerate the pace of electrification in China, in 2022, BMW will bring five pure electric models to Chinese users, including the innovative BMW i7.
A subversive design
The new BMW 7 Series is 5,391 mm long, 1,950 mm wide and 1,548 mm high, with an extra-long wheelbase of 3,215 mm. The oversized volume highlights the grandeur, solemn and elegant leadership temperament, and also lays the foundation for a large and comfortable interior space.
The new front face is imposing and visually impactful. The front headlights are designed with split headlights, and the BMW Crystal daytime running lights located in the upper part are dazzling. With a larger BMW ring-shaped glowing front grille, it is not arrogant and extraordinary.
As the owner approaches the car, the BMW ring-shaped illuminated front grille, BMW crystal daytime running lights and ink rhythm welcome light blankets and light and shadow elements in the car are lit up in turn, showing the exquisitely conceived respectful welcome interaction etiquette, creating a wonderful sense of ceremony for each trip.
From the side, the front of the new BMW 7 Series is in an upward posture, and the smooth body contour line extends from the high and plump front to the dynamic and eye-catching tail, outlining a body posture that balances sport and atmospheric elegance. The classic Horned Chrome trim has been transferred from the rear doors to the C-pillars, and matrix geometric dark patterns have been added to the corner windows of the rear doors, making the interior space more spacious and bright, while also ensuring the privacy needs of rear passengers.
The innovative BMW i7 and BMW 7 Series fuel models use the same body structure and exterior interior design, with only slight differences in detail. For example, the front and back logos are decorated with the classic blue elements of the BMW i brand; customers can also choose blue elements to decorate the lower side of the air intake, the side skirt and the tail deflector to highlight the identity of new energy models. In addition, the double kidney grille of the BMW i7 is completely enclosed, further optimizing the aerodynamic effect.
An interior atmosphere that breaks the imagination
Opening the doors, the most striking thing is the BMW surrounded interactive light strip that runs through the entire front dashboard and doors, which, together with the integrated suspended curved screen, brings a fresh visual and tactile feeling. The interior design follows the principle of "Shy Tech" invisible technology, and the number of physical buttons in the whole vehicle is greatly reduced. The BMW Surround Interactive Light Strip combines ambient lights, dynamic aesthetic art and functional buttons, and is integrated with the hidden air conditioner air outlet. Invisible when not in use, within reach when needed.
The new BMW 7 Series is equipped with the new BMW iDrive and BMW OS 8.0. The one-piece floating curved screen in the front combines a 12.3-inch instrument cluster with a 14.9-inch touch-activated center display, and convenient human-computer interaction brings a rich multi-sensory experience and a luxurious travel experience with natural warmth. The computing power and image processing capabilities of the newly upgraded vehicle-machine system have been greatly improved, and the exquisite visual enjoyment and natural and smooth human-computer interaction show the charm of the immersive intelligent digital atmosphere.
In addition, the new BMW 7 Series is equipped with self-opening and closing doors (all four doors are electric opening and closing, and can automatically detect and avoid pedestrians and obstacles near the doors), which can be opened by customers through buttons, voice, My BMW APP, central control screen and key. Featuring a Bowers & Wilkins 4D Diamond Surround Sound System, up to 36 speakers cleverly distributed in the cockpit and powering up to 1,965 kilowatts, the vehicle expands the driver's sensory experience from multiple dimensions and experiences immersive palatial listening.
The luxury travel experience of the future
The newly designed panoramic star-orbit canopy is also a major attraction. Users can also choose different atmosphere themes through the new BMW iDrive and BMW OS 8.0 according to their personal preferences, and control the color of THE LED light on the sky screen, so that the interior of the car is always glittering and shining.
The new BMW 7 Series rear is innovatively equipped with a BMW suspension giant screen, setting a new benchmark for in-car entertainment systems in the luxury segment. This is a 31-inch ultra-wide panoramic display with a resolution of up to 7680x2160 pixels, cleverly integrated into the top of the car, supporting 32:9 mode playback of entertainment content. The back-row entertainment system ecosystem not only introduces iQIYI, the domestic head streaming media application, to provide Chinese users with massive, high-quality, high-definition entertainment content such as movies, dramas, variety shows, and children's animations, but also introduces the Huawei application market, which closely meets the diverse needs of users.
Rear passengers can also switch "Cinema Mode" with one click via the 5.5-inch armrest touch screen on the door panel. In "Cinema Mode", the interior mood lighting and sun blinds will be automatically adjusted, complemented by the Bowers & Wilkins 4D Diamond Surround Sound System, creating an exclusive mobile private cinema for the rear.
Multiple drive forms to meet global customers
The new BMW 7 Series is the first BMW large luxury sedan to offer multiple drive forms, including all-electric, plug-in hybrid and advanced fuel engine drive systems to meet the customer's diverse choices.
As the most powerful model in the 7 Series family, the innovative BMW i7 is equipped with the fifth-generation BMW eDrive system, which will have a cruising range of more than 600 kilometers and bring greater pure electric driving pleasure. The new BMW 7 Series is equipped with a 48V light mix system, which not only significantly improves fuel economy, but also further optimizes power output.
In addition, the new BMW 7 Series offers L2 level advanced driver assistance functions and technically has the possibility of L3 autonomous driving, only for regulatory permission.