E-car's original self-owned brand cars are mostly more pro-people images in people's minds, after all, our civilian automobile industry has developed late, starting from affordable models and giving priority to meeting the basic needs of consumers.
However, based on the ground and not forgetting to look up at the stars, entering the luxury market is the dream of all independent brands, which will be the strength of the brand itself and even the Chinese automobile industry. In this line, the first thing we see is the red flag.
From Hongqi H9 to Hongqi E-HS9, the majority of consumers have witnessed Hongqi's interpretation of Chinese luxury. And now to hold the baton is the Red Flag LS7, a full-size luxury SUV with top design, size and power, what will it bring to the market?
Tough inside and out
In recent years, Hongqi brand models have brought many surprises to consumers in design, the earlier generation of Hongqi H5 will be a clever combination of luxury and sports elements, Hongqi H9 is to show the momentum of domestic luxury cars, and E-HS9 is armed with luxury and technology, bringing a new visual experience.
As a full-size luxury SUV with higher positioning in the family, the Hongqi LS7 can be said to be a master in terms of appearance design, and the Hongqi family design language is fully used and developed.
When you first see the Red Flag LS7, even people who don't know much about cars will feel its unparalleled aura and deterrence, which is brought about by the design details and body size.
The most eye-catching thing about the front face of the new car is the iconic oversized straight waterfall grille, the use of chrome material is more luxurious, and the red flag logo extending from the middle net to the cover cannot be achieved by other brand models.
Coming to the side and rear of the car, the design of the Hongqi LS7 is more restrained, and the lines are simple and elegant. The red flag logo on the front fenders and the modest chrome trim enrich the look of detail, which can present a very robust and high-end feeling without excessive modification. The rear of the car uses through-the-end lights and a large number of lateral lines, showing a sense of calm layering.
In terms of body size, the Hongqi LS7 is 5695mm long, 2095mm wide, 1985mm high, and the wheelbase has reached 3309mm, which is basically the best in the existence of most mainstream SUVs on the market, and the impact is also very unique.
The external configuration is the least to worry about this car, such as LED light groups, electric pedals, etc. are all available. The new wheel rim is available in 22-inch and 20-inch sizes, and the size is large enough to complement the vehicle's aura.
Entering the car of the Hongqi LS7, we can understand the car through both visual perception and riding experience.
First of all, the center console of this car adopts the traditional symmetrical layout of Hongqi, and the overall shape is calm and capable, which is in line with the mainstream aesthetics of Chinese consumers. At the same time, a large amount of solid wood and leather are used to wrap the material, which on the one hand enhances the texture of the touch, and also creates a classical luxury atmosphere through the combination of materials and colors.
The double-spoke vintage steering wheel is a highlight of the interior, and its design can recall the Hongqi L5 and even the landmark of the mainland automobile industry, the Hongqi CA72, with the gold sunflower logo in the center, luxurious and elegant.
The rear row is the essence of this Hongqi LS7, which features two independent seats, thanks to the extra-large body size, passengers can have a luxurious seating space here. In terms of configuration, the rear seat angle, multi-directional electric adjustment of leg rests and headrests, seat ventilation/heating/massage, independent air conditioning and independent entertainment system are quite a few, and the comfort performance is superb.
In terms of power, the Hongqi LS7 is equipped with a 4.0T V8 turbocharged engine with a maximum power of 265kW and a maximum horsepower of 360Ps. In the current era of small displacement, the existence of 8-cylinder machines is even more precious. In actual driving, the smooth output and power reserve brought by the 8-cylinder function are impossible to achieve with small displacement.
In the face of competitors, the differentiation advantage is obvious
At present, the official price of Hongqi LS7 has not been announced, with reference to its characteristics and the layout of the Hongqi brand, it is initially predicted that its price will be higher than that of Hongqi E-HS9 50.98-77.98 million yuan when the price of the contract is necessarily heavy. In terms of body size, full-size SUVs such as bmw X7, Mercedes-Benz GLS and Lincoln Navigator will be competitors of the Red Flag LS7. Starting from the forecast price, the Hongqi LS7 is also inevitably in a head-on encounter with bmw X5, Audi Q7 and some second-tier luxury brand models.
BMW X7
Lincoln Navigator
The above-mentioned competitors are veterans who have been deeply involved in the market for many years, and the hongqi LS7 that has just arrived is definitely lacking in market recognition, and it is necessary to give consumers a time to gradually understand. At the same time, the style of Hongqi LS7 has a strong business administrative atmosphere, which is not available to many competitors of the same level, and a more distinctive personality is bound to have an impact on potential customers, which may be a problem that Hongqi LS7 will encounter.
In addition to the first-come, first-served and style differences, Hongqi LS7 can see the strength and sincerity of the Fawong brand, and there are several major features that may make it stand out.
The first is the size of the best class, close to 5.7 meters long and more than 3.3 meters wheelbase is undoubtedly the leading opponent. The familiar full-size SUVs such as the Lincoln Navigator are not as large as the Hongqi LS7, and this car should be one of the largest luxury SUVs you can buy on the market.
As we all know, Chinese consumers generally have a special love for big cars, and this feeling is not without reason. From a practical point of view, large size means that there is plenty of space, which we have seen in the back row of Hongqi LS7, which is a real experience improvement; from a visual point of view, large size means that the aura is superior, as a full-size luxury SUV, Hongqi LS7 can be said to be big just right.
The second is the oriental aesthetic conveyed by the design, especially in the car of the Hongqi LS7, the interpretation of the two elements of luxury and retro makes it reach a new realm in the atmosphere. For example, the classic double-spoke steering wheel can be seen as a condensed display of the history and culture of the Hongqi brand, and several classic Hongqi models in history have adopted a similar design, which conveys not only the beauty of the design, but also the cultural value of the brand, which is difficult for opponents at the same level to reach.
Ultimately, it's the brand factor of Hongqi. For luxury car users, they choose not only a car, but also the recognition of the cultural connotation of the brand, which can also reflect the image of the owner. When we look at the market with such demand, it is not difficult to find that the connotation of the Hongqi brand has a different meaning for Chinese consumers. For decades, the glorious history of the Hongqi brand will be forever remembered by the Chinese automobile industry, and in the new era of rapid change, the Hongqi brand has also shown an attitude of innovation and change, bringing a number of excellent models, which are completely enough to support the inner of a luxury car.
At last
It's easy to say that you are the most luxurious, but it takes a lot of power to actually turn your dreams into reality. With the positioning of a large-displacement luxury full-size SUV, the Hongqi LS7 has brought domestic luxury cars to a new height, and it also explains the interior and exterior repairs required by luxury models. Such a product strength is also promising in the face of complex competitors.