In today's luxury brands in the auto market, mercedes-Benz BMW has always been talked about when it comes to centuries-old car companies. In fact, the brand history of Mercedes-Benz is earlier than that of BMW, because the world's first car was manufactured by the founder of the Mercedes-Benz brand, and although BMW is much later than Mercedes-Benz, it is the main competitor of Mercedes-Benz in the automotive field. As early as 1959, Mercedes-Benz launched its own luxury flagship model Mercedes-Benz S-Class, and BMW launched its own BMW 7 Series, which is the same luxury flagship model as Mercedes-Benz in the market, in order to "compete" with Mercedes-Benz in the market. The birth of this car completely opened the competition situation of luxury cars at that time, and among them, the BMW 7 Series has gradually understood the needs of luxury car users in the market after many generations of development and evolution, and after the replacement and modification, it has completely laid the positioning of the BMW 7 Series in the market for luxury cars.
BMW was founded in 1916, at that time it was mainly responsible for the manufacture of aircraft engines, until 1917 it was still a limited liability company, and BMW founder Gistan Otto's high achievements in the field of aviation, let him be very interested in the manufacture of cars, after due to the powerful role of aircraft in combat was banned from production, BMW officially began to try to build cars, this decision, for BMW in the history of automobiles left a glorious page. After a period of development, BMW's car-making technology is becoming more and more powerful, in the last century began to enter the Chinese market, when BMW was translated as "Ayir", may be that the name is not very smooth, so that BMW did not receive too much attention, after changing the name BMW, it slowly developed in the Chinese auto market. The BMW 7 Series has always been one of the representative models in luxury cars, so what has it experienced? Today we will talk about the development history of bmw 7 series together.
In the 1970s, mercedes-benz after the launch of its flagship luxury car Mercedes-Benz S-class, it firmly occupied the entire German large luxury car market, while the technology and brand of increasingly mature BMW began to notice the surge in demand of the large luxury car market, so in 1997, BMW launched its first luxury flagship sedan codenamed E23, which was the first generation of 7 Series sedans. The interior design of the original 7 series reflected the positioning of this luxury car at that time, leather and solid wood materials filled the car, every material and detail in the car was properly grasped, exquisite design and luxury style let the first generation 7 series enter the market, and broke the situation of Mercedes-Benz". In addition, the front face of the "double kidney" design has also become the iconic design of all the models of BMW in the future generations.
In order to ensure its competitiveness in the luxury car market, in 1986, BMW launched the second generation of BMW atmosphere, code-named E32. Two models were introduced, the 730i and the 735i. Compared with the first generation, the second-generation 7 Series is more slender in terms of body and richer in configuration, and is equipped with an on-board telephone and on-board fax machine, TCS traction control system, speed-sensing wipers, and double-sided glass. It is worth mentioning that these configurations were very advanced in the era at that time.
In August 1994, the third generation of BMW 7 Series was introduced, this model code-named E38, completely continued the slender exterior design of the second generation of BMW 7 Series, and changed the headlight group to an integral light set, compared to the previous generation model, the third generation of BMW 7 Series is more fashionable. In 1996, BMW equipped the 750i model with the most advanced Steptronic automatic transmission at that time with a manual shift mode, a feat that completely laid the foundation for the more sporty style of the BMW 7 Series in its class. In the two years from 1998 to 1999, BMW once again equipped the third generation of BMW 7 Series high-end models with more powerful engines, and at the same time replaced the headlights with a wavy design. In addition, the DSC dynamic stabilization system has also been added to the configuration list of the BMW 7 Series, so that this generation of BMW 7 Series continues to maintain strong momentum.
With the development of the times and the updating iteration of the automobile market, BMW finally officially launched its fourth-generation BMW 7 Series in 2001. The fourth generation of the 7 series has a greater leap in appearance, no longer a boxy feeling, but instead adopts smooth and dynamic lines in the body, while abandoning the design ideas of the previous generations of models that are too slender, making this generation of BMW 7 series more full and more rounded. However, due to the "avant-garde" design, the fourth-generation BMW 7 Series has been discussed by many consumers after its listing, and some people even say that the design has lost the essence of BMW models. That is, from the fourth generation of BMW 7 Series, iDriver computer control system appeared on the 7 Series model, which is a very innovative design with a high sense of technology, so that the fourth generation BMW 7 Series still maintains enough competitiveness in the market.
In 2008, the fifth generation of BMW 7 Series codenamed F01 and F02 was born, the appearance of this generation of 7 Series was personally completed by the chief designer of BMW, and subverted people's inherent impression of BMW, from the grille design of previous generations of models "double kidney" to the current "super large double kidney" grille design, this generation of 7 Series completely laid the front face design of all BMW models in the future, while under the application of information tuning and the latest technology of BMW engineers, The fifth-generation BMW 7 Series has a driving comfort model that is not inferior to the Mercedes-Benz S-Class, which also makes the fifth-generation BMW 7 Series a luxury car with high performance and strong comfort.
In 2015, the sixth generation of BMW 7 Series was listed, this generation of BMW 7 Series in appearance and design are in line with the aesthetics of the current era, thanks to the sports style design of previous generations of models, the sixth generation of BMW 7 Series is obviously not backward in terms of sports style, in terms of luxury is also in line with the positioning of its luxury flagship sedan, its overall style continues BMW's current design concept, inspirational to build a new generation of BMW 7 Series into a fashionable luxury car with a strong sense of fashion. Until now, there is a term "BBA" in the luxury car market, at the beginning of the establishment of the brand, although BMW is a little later than Mercedes-Benz, but in terms of car-making technology and market layout, BMW has not lagged behind Mercedes-Benz in all aspects. Its spirit of daring to innovate and its creative concept of keeping pace with the times are the reasons why BMW has been standing firm as a century-old car company.