The industry has always believed that the more historically accumulated car brands, the more difficult the transformation. On the one hand, traditional fuel vehicle companies still take the fuel vehicle project as the main source of revenue and expenditure, and cannot achieve absolute technical "focus" like the new forces of car manufacturing; on the other hand, the thinking concept of traditional fuel vehicle companies is limited, and they want to add the technical concept of fuel vehicles to the body of pure electric vehicles, but they are suffering from finding a suitable method. As a luxury car brand with a century-old history, the process of Mercedes-Benz's transformation to electrification is a clear case. Recently, Mercedes-Benz EQB on the new, the guidance price of 35.18-42.37 million yuan, looking back at the sales performance of the car in March, only 365 units, the same period Mercedes-Benz EQC, Mercedes-Benz EQA monthly sales of 331/309 units, "fate" is so similar. At the same time, the new Mercedes-Benz EQB has made a slight upgrade to the configuration, can it change its "destiny"?
In terms of appearance, the new Mercedes-Benz EQB continues the styling design of the old model, the front face is still a blackened closed air intake grille, supplemented by two exquisite daily travel light strips through the StarLight LOGO to embellish, it looks recognizable enough. In addition, the LED light group of the car is also quite eye-catching, and the light-emitting structure in the lamp cavity is exquisite and three-dimensional, which is very energetic after lighting.
Body side, in addition to the wheel shape and plug-in interface, the design of other parts is no different from Mercedes-Benz GLB, the waistline design is full and smooth, with chrome trim strips embellished under the threshold plate, plus five-piece petal two-color bright rim to set off the sense of luxury, from a distance can feel the strong "Mercedes-Benz flavor".
In the rear part of the car, the through-LED taillights are exquisitely detailed, and the straight strips after lighting are well recognized, which reflects the full and rounded rear contour, and the sense of luxury is still eye-catching. It is worth mentioning that the new car is equipped with 260 models and adopts a 5-seat layout, and the space flexibility has been further improved.
In terms of interior, the overall design style of the new car interior is almost the same as that of the Mercedes-Benz GLB on sale, and the familiar dual screen design and the many rough chrome trim strips in the car confirm its "fuel car" interior identity. However, although the interior design does not have too many highlights, but fortunately the sense of refinement is still good, a large number of metal elements with the cylinder outlet design, permeated with Mercedes-Benz's unique luxury atmosphere.
In terms of configuration, the new car provides 64-color atmosphere lights, four kinds of instrument themes, automatic air conditioning in a single temperature zone, HUD head-up display and other functions, in addition, the new car is also equipped with the latest generation of MBUX intelligent human-computer interaction system, providing EQ optimized navigation, climate pre-control and other EQ series exclusive functions, the function is easy to use and practical to improve a level.
In terms of power, the power configuration of the new Mercedes-Benz EQB can be divided into two types according to the model configuration, of which 260 models are equipped with a single motor, the maximum power is 190 horsepower, the peak torque is 380 Nm, the MAXIMUM CRUIC range of clTC can reach 600 km, the endurance is remarkable, and the fast charge takes only 0.75 hours to charge the power from 30% to 80%, and the charging efficiency is good; in addition, the 350 models are equipped with dual motors, the maximum power is 292 horsepower, and the peak torque is 520 Nm. CLTC has a maximum cruising range of 512 kilometers, the performance is quite strong, the official zero hundred acceleration time is 6.3 seconds, and the conventional 3.0T turbo power has a fight, the same when fast charging, are equipped with 73.5kWh ternary lithium battery. It can be seen that the car is low with the main endurance, and the main performance is medium and high.
epilogue
From the overall point of view mentioned above, Mercedes-Benz electrified car products in the domestic market performance in general, EQB, EQA, EQC three cars of the monthly sales of less than 1,000 units, careful investigation of the reasons, in fact, blamed on their early "origin", the three electric vehicles are based on the fuel vehicle platform to build, that is, people often say "oil to electricity", from the car platform, they can not be regarded as "pure" electric vehicle products. Nowadays, the "original intention" of Mercedes-Benz EQB does not change, in the face of more than 300 monthly sales results, but more and more courageous, after a slight adjustment of this configuration, the market competitiveness has been enhanced to a certain extent, but whether it can change its "destiny" remains to be further tested by the market.