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BYD Song PLUS DM-i, the joint venture barrier was broken

BYD Song PLUS DM-i, the joint venture barrier was broken

Written by | Chu Yunwen

The development of new energy is the trend of the times, and this type of product is also replacing traditional fuel vehicles, and gradually begins to become the main body of the market.

Pure electric drive is the "ultimate solution" for future vehicle power in the eyes of many people, but at this time node, there are still some new anxieties along with the new technology of pure electricity.

Among them, the mileage anxiety in the mileage and the charging queue anxiety in the replenishment link are mainly the mainstays, especially during long-distance travel such as some small and long holidays, these problems are further amplified.

In the post-fuel vehicle era, it is obviously unrealistic to directly transition to the pure electric era in a short period of time. From the perspective of market supply and demand, consumers need a product power that is not inferior to traditional fuel vehicles, but use more economical products in the later stage; from the perspective of consumption upgrading, while ensuring the basic product strength, consumers want to improve the quality of the car.

In view of the above two points, hybrid products began to attack the market strategically.

Toyota and Honda are two brands that cannot be avoided after mentioning the problem of hybridization, from Toyota to open the market with THS, to Honda i-MMD to make hybrid more efficient, in the domestic market, "two fields" let more and more consumers feel the evolution and quality improvement of the hybrid system relative to fuel vehicles.

BYD Song PLUS DM-i, the joint venture barrier was broken

Looking at the past 2021, many people call it the first year of the hybrid of independent brands, BYD, Great Wall, Changan, Geely and other head brands have laid out new blockbuster products, and ushered in a significant increase in sales, taking BYD as an example, of its annual sales of 550,000 units, DM models account for nearly half.

In fact, domestic independent brands involved in the field of hybrid is not something that has just happened recently, as early as 2008, BYD launched DM 1.0, which can be said to be the absolute forerunner in the field of domestic hybrid, after years of development, technology is becoming more and more mature, and the price is becoming more and more close to the people.

Taking the popular model BYD Song PLUS DM-i as an example, the price of the two-wheel drive version of 15.28-175,800 yuan and the four-wheel drive version of 205,800 yuan has too much price advantage than the joint venture model of the same level, and the product has accumulated a good reputation in the year of listing.

How does the DM-i Super Hybrid capture people's hearts?

PHEV plug-in hybrid technology is the main route taken in the field of hybrid in China. At first, the technology did not seem to be optimistic, mainly because of the phrase circulating in the mouths of consumers: "A dragon with full electricity, a worm that feeds electricity".

BYD Song PLUS DM-i, the joint venture barrier was broken

However, after such a long period of technology research and development, this phenomenon has become the past, referring to such a set of data, PHEV sales in 2021 have reached 600,000 units, with a growth rate of 121.6%, faster than the growth of pure electric products, which is enough to show that this technology has been recognized among consumer groups.

Let's take a look at what BYD Song PLUS DM-i can bring to consumers?

The first point is the ultra-long endurance performance, Xiaoyun - plug-in hybrid special 1.5L high-efficiency engine + EHS electric hybrid system constitutes the powertrain of BYD Song PLUS DM-i, the system will choose the most reasonable working conditions between EV mode, HEV series, HEV parallel connection, and engine direct drive according to different road conditions.

In addition to bringing power comparable to 2.0T, it can also achieve a long endurance of 1200 kilometers, a fuel consumption of 4.4L/100 kilometers in the case of power loss, and the energy replenishment method that can both refuel and recharge, so that this car can take you to a distant place faster and more conveniently.

BYD Song PLUS DM-i, the joint venture barrier was broken

This data has a huge advantage over new energy pure electric models, of course, compared with traditional fuel vehicles, there is also a significant evolution, and Song PLUS DM-i also has 51KM and 110KM two versions of pure electric mileage, consumers can choose according to their own situation.

It is worth mentioning that the 110KM version of the model supports fast charging in terms of charging, which is the advantage of comparing some other PHEV models, to know that the reason why consumers think that plug-in hybrid is more chicken ribs is that charging can only be slow charging, and the addition of fast charging can allow consumers to come to the business circle and other places with charging facilities in daily life, which can replenish the vehicle.

The second point is smooth and stable, we all know that electric drives are much smoother than traditional internal combustion engine and gearbox combinations in the driving process, imagine when we travel as a family, is not more desirable vehicle driving more stable, which is one of the reasons why hybrid is so popular.

BYD Song PLUS DM-i, the joint venture barrier was broken

Of course, the chassis adjusted by BYD's chief chassis expert Hans Kirk also played a lot of roles, due to the hybrid system, the weight of the vehicle has been significantly increased, and the chassis full of "German flavor" allows the vehicle to further deepen the sense of stability of the vehicle while ensuring the driving pleasure.

In fact, the above-mentioned improvement of convenience, the improvement of the car experience, the improvement of driving quality and other issues can be attributed to the improvement of quality for family consumers.

In addition, the emergence of DM-i technology has also broken the technical barriers and price barriers of Japanese products in the field of hybridization, because there are few models on the market that can break the wrist with the "two fields", so the pricing of its products will be paid by many consumers even if it is at a high level.

However, with the emergence of excellent hybrid technologies such as DM-i, consumers have more choices, and with the independent brand hybrid technology has more and more good reputation among consumers, joint venture products are no longer the first choice in the eyes of consumers, and the products are becoming more and more convincing at the same time, the initiative of pricing has also begun to be in the hands of independent brands.

BYD Song PLUS DM-i, the joint venture barrier was broken

Compared with the same level of joint venture models, Song PLUS DM-i is significantly ahead in terms of comfort configuration and active safety configuration, such as the entry-level model is equipped with automatic parking, cruise control, steep slope slow down, panoramic image function, and the two-wheel drive top model is equipped with L2 level driving assistance system.

Higher quality, perfect configuration with reasonable prices, it is difficult to think of fire, thanks to this, Song PLUS DM-i has been in the insurance volume for more than 10,000 consecutive months since August last year, and in recent months, it has firmly sat in the national domestic plug-in hybrid SUV product insurance champion.

summary

To bring about the improvement of quality with technology, this is the foundation and foundation of Song PLUS DM-i based on the market.

BYD can be said to be one of the first domestic car companies involved in the field of new energy, but also the forerunner of hybrid technology, compared to other brands, its technical accumulation in the field of hybrid makes it have a certain first-mover advantage in the current new energy environment, mature and reliable, high stability has become one of the labels of DM-i.

BYD Song PLUS DM-i, the joint venture barrier was broken

At present, due to a variety of intricate situations, resulting in the market facing the problem of double rise in oil and electricity, consumers will naturally consider more for such a situation, then the advantages of products equipped with DM-i super hybrid have been further amplified, after all, no one will say no to products that solve the pain points of the car. 【iDailycar】

BYD Song PLUS DM-i, the joint venture barrier was broken

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