For independent brands, it seems to be difficult to achieve "high volume and price", in the traditional fuel vehicle market, the high-priced market is often occupied by BBA, and if you want to go, you have to adopt a low-price strategy. However, this situation, in the new energy market has been different, according to the china automobile center terminal retail data statistics, in March more than 300,000 high-end pure electric passenger car market, Weilai with 9829 units of the second place, second only to Tesla, beyond BBA and other luxury car brands, in fact, in this price range, consumers for Weilai high-end brand recognition is getting higher and higher.
In the era of new energy vehicles, consumer demand has changed
In the era of traditional fuel vehicles, consumers and users may pay more attention to the performance and driving experience of automobiles, but in the era of new energy vehicles, the needs of consumers and car users have begun to shift to the intelligent experience and humanized service of electric vehicles. Of course, the performance and design of cars are still important factors, but consumers are experiencing more demand than that. Born in the era of mobile Internet, Weilai, Xiaopeng and other brands, with their outstanding performance in electric vehicle intelligence, "three electricity", "three wisdom" and other aspects of the outstanding performance, and become the representative of their own brands, as Weilai Qin Lihong said, in the high-end new energy, Weilai and BMW than, is not a late entrant.
Why does WEILAI have more advantages in the field of high-end pure electricity?
Why is it said that new energy brands have more advantages than the transformation of traditional fuel vehicle companies? We take Weilai as an example, in addition to far exceeding the terminal retail data of BBA, its supplementary energy system is also more perfect, as of April 15, nationwide, Weilai replacement power station has accumulated 894 seats, high-speed substation 237, supercharge station 737, 4,102 supercharge piles; destination charging station 685, 3,892 destination charging piles.
It is reported that the average transaction price of Weilai in March and the first quarter of this year is more than 400,000, so it is an independent brand with a real high volume and price, and in this market segment of more than 300,000, Weilai and Hongqi are in the leading position and have gained the recognition of consumers. However, after all, BBA has been deeply involved in the fuel vehicle market for many years and has strong potential in the transformation of new energy, so the pressure of independent brands is really not small.