The market share held by BBA is difficult to be subverted by other companies.
BBA, which entered the Chinese market in the late 1980s and early 90s, has become synonymous with luxury cars after more than 30 years of stable development, and has developed a relatively stable consumption model for the Chinese market, so we can see that luxury brands such as Cadillac, Lincoln, Volvo and Lexus, even if they exhaust all their strength, they still cannot encroach on the market share of BBA.
It is almost impossible for traditional luxury car brands to subvert the BBA, so does this mean that the BBA will maintain eternal market performance?
Not really. Because the pattern of the consumer market has changed significantly in recent years, new energy products are eroding the share of traditional fuel vehicles at an absolute speed, a new track full of electrification has officially opened, and this time all brands have the same starting point, who is more technically superior, who can have the market.
Obviously, the BBA's main product line of traditional fuel vehicles can not make the market satisfied, which also makes it lose a lot of share, on the contrary, the new car-making forces that have made sufficient preparations have become fragrant in the market with the help of this "East Wind", and even grabbed a lot of BBA shares.
One of the most typical is the ideal car that insists on creating a "new power benchmark", and the ideal ONE launched by it has successfully entered the 300,000-level market, not only occupying the first sales place in the field of medium and large SUVs for 11 consecutive months, but also seizing the share that should belong to BMW X3, Mercedes-Benz GLC and Audi Q5L, and making a strong harvest of BBA.
In fact, the reason why the ideal ONE can harvest the BBA market is fundamentally in the comprehensive suppression of product strength and cost performance and this new track, not to fight the brand, but to compete in real technology, so for the difference between the ideal ONE and the BBA at the same price point, we should talk to you in detail.
First, the large size and a large number of comfortable configurations lay the user's car experience
The premise of users' pursuit of SUVs is to get a more comfortable ride, and in the price of 350,000, BBA's products are medium-sized SUVs, conservative body size and five-seat layout obviously can not provide users with luxury car-like comfort, and the ideal ONE is different.
5030/1960/1760-2935mm body size and wheelbase size to crush the Length of less than 4.8m Audi Q5L, Mercedes-Benz GLC and BMW X3, in exchange for a more spacious cockpit space, while the ideal ONE also adopts a three-row six-seat layout, and the front two rows are equipped with independent seats, with heating, electric massage function and aviation headrests, the comfort of the ride is naturally higher than that of the same price BBA.
Not to mention that the ideal ONE is a pure electric drive, the congenital is quieter than the traditional fuel vehicle, coupled with the design of the multi-layer sound insulation glass and multiple acoustic mute packages in the whole car, so that the tranquility in the cockpit is ahead of the BBA at the same price. At the same time, the interior of the cabin of the ideal ONE is also equipped with a large number of NAPPA leather materials, 12 high-quality speakers to form a surround sound effect, 2 in the front row / 5 USB/Type-C sockets in the rear row, steering wheel heating / grip induction, three-zone independent control of the haze removal air conditioning, etc., so that its riding experience is at least one level higher than the same price BMW X3, Mercedes-Benz GLC and Audi Q5L, naturally many people will abandon the BBA and choose it.
Second, the range extender power solves the problem of short endurance of EV electric vehicles and large consumption of fuel models
In fact, in the current surge in refined oil prices, many users complain that the cost of the car is too high, especially the fuel consumption of luxury brands is not to be underestimated, Audi Q5L, BMW X3 and Mercedes-Benz GLC equipped with 2.0T engines are all above 8L, and the maximum power is only 200 + horsepower, accelerating the breakthrough of at least 8-9s time, not only the use cost is high and the power performance is general, and the ideal ONE's range increase power can ensure the economy of use, while the power is more rapid.
After all, the ideal ONE range extender power can achieve the use mode of urban electricity and long-distance power generation, the pure electric mileage of 188km under NEDC is enough for us to charge and drive during daily commuting, and the cost of use in urban areas is by no means comparable to that of fuel vehicles; and those who have a need for long-distance travel can use range extenders to generate electricity, and the WLTC mileage that is closer to the actual practical working conditions reaches 890km, and the endurance is stronger than that of traditional fuel vehicles. And more importantly, the fuel consumption per 100km of power generation is only 6.05L, which is still more economical than Mercedes-Benz GLC, BMW X3, Audi Q5L, plus the maximum power of this set is 245 kilowatts, the total torque of 455 Nm brings 6.5s level acceleration to break hundreds, the electric drive silk smooth acceleration experience and new energy green card, big city unlimited number and other advantages, so that it is better than BMW X3 in terms of power performance, driving control experience or cost of use. Mercedes-Benz GRC or Audi Q5L are more suitable for domestic consumers.
Third, intelligent technology configuration to create a safe and interesting travel experience
Intelligent technology configuration has become the focus of many car buyers at this stage, it can not only bring higher active safety but also make the driving full of fun, so many fuel models are also in the field of intelligence, but for now, new energy products are still standing at the top of the field of intelligence, just like the ideal ONE, equipped with the car standard level HD four-screen interaction, intelligent voice system can make parents up to seventy or eighty years old down to six or seven years old children have excellent interactivity, not only can clear voice, It also supports continuous voice dialogue, interrupts at any time, and cross-region context recognition, which is quite intelligent. The voice system of BMW X3, Mercedes-Benz GLC and Audi Q5L is still the basic version, and slow response speed and inaccurate recognition often occur in the process of using the car.
At the same time, the ideal ONE is based on 8 million pixel assisted driving cameras, 5 millimeter wave radars, 12 ultrasonic radars and two horizon journey 3 dedicated chips, and through the full stack self-development to achieve a higher than the industry standard of the auxiliary driving system, the complete AEB function adds visual integration, can clearly identify pedestrians or vehicles, and make countermeasures; while the complete NOA navigation assisted driving can complete automatic access ramps, automatic follow-up speed regulation, etc., in addition, The car also has a number of intelligent safety assistance systems and visual automatic parking, 2200v external discharge and other functions, which is bmw X3, Mercedes-Benz GLC, Audi Q5L top model do not have the advantages, reflected in the user car is also the convenience, entertainment, safety of the comprehensive crushing.
In fact, although the development of the Chinese market has been vicissitudes so far, but the user's choice has not changed, they still firmly believe that advanced technology gives a higher quality of the car, the past purchase of foreign brand products is so, now buy domestic brand products is also the same, and the ideal ONE can quickly stand out in the 350,000-level market, relying on the strong strength of new technologies in new fields.
The power of the extended range, the comfortable and spacious home space, the full-stack self-developed intelligent driving assistance system and the rich technology configuration are all indispensable factors in its success, and these are the more expensive BMW X3, Mercedes-Benz GLC, Audi Q5L can not give, so it can harvest the BBA market.
It is believed that in the future, with the gradual recognition of excellent independent enterprises such as ideal cars, it will once again add pressure to the way forward for BBA, and what lies in front of them is not the traditional foreign luxury brands, but the new forces of independent car manufacturing that always adhere to innovation and research and development in the new field.