Listing | Three Words Pro
In recent years, new energy vehicles have developed rapidly. Many traditional car companies have also announced the cessation of the production of fuel vehicles and have entered new energy.
The functions of new energy vehicles are also becoming more and more intelligent. However, the controversy surrounding new energy vehicles has never stopped.
The value-added services launched by some car companies have also begun to be complained about by netizens.
Today, I will take an inventory of the value-added services launched by various new energy vehicle companies.
Benz
In July last year, Mercedes-Benz's official WeChat public account released information that some models can pay 4998 yuan to enjoy the 1 rear wheel steering function, and after purchasing the project, the owner can unlock the function of 10 degrees of rear wheel steering angle.
Last November, it was reported that Mercedes-Benz was preparing to charge users in certain regions an annual fee of $1,200 to unlock performance packages for several EQ electric models.
The performance package, called "Acceleration Increase," is similar to the internet fee paid to a local internet service provider, offering higher prices for faster speeds.
Not long ago, Mercedes-Benz's smart Genie #1 launched the first major version of the OTA upgrade, in which the "paid subscription package" function was launched simultaneously, mainly including: front seat heating, front seat ventilation, steering wheel heating.
This function supports three "subscription" modes: monthly payment, annual payment, and permanent activation.
The front seat heating function is paid at 129 yuan/month on a monthly basis, 399 yuan/year on an annual basis, and 1299 yuan on a permanent basis.
The front seat ventilation function is paid at 199 yuan/month on a monthly basis, 599 yuan/year on an annual basis, and 1999 yuan on a permanent basis.
The steering wheel heating function is paid at 99 yuan/month on a monthly basis, 299 yuan/year on an annual basis, and 999 yuan when permanently opened.
tesla
From December 3, 2021, Tesla officially upgraded the "rear seat heating function" to the "cold package" in China. Equipped with the standard battery life upgrade version of the steering wheel heating hardware, users need to pay 2400 yuan to purchase the kit to upgrade the "rear seat heating function" and "steering wheel heating function".
The Model 3 standard battery life upgrade version without steering wheel heating hardware requires users to purchase a kit for 1600 yuan to upgrade the "rear seat heating function".
Last year, Tesla launched the FSD Assisted Driving subscription package in the U.S. for $199 per month for new users, compared to $99 per month for users who had previously purchased Tesla's Enhanced Autopilot (EAP) package, but required an on-board computer upgrade to Hardware 3, which cost $1,500.
In addition, Tesla has a "premium in-car entertainment package", which allows the vehicle to implement satellite maps and visual real-time road conditions, and can still use in-car entertainment functions through the mobile cellular network of the car SIM card without a third-party network connection.
The subscription fee of "Premium Car Entertainment Service Package" is charged monthly, and the price in China is 9.99 yuan / month (tax included).
NIO
In the NIO App, there are three "worry-free packages". They are Energy Worry-Free Package, Insurance Worry-Free 2022 Edition and Worry-Free 2022 Edition.
The price of the Energy Worry-Free Package is 980 RMB for the monthly package and 10800 RMB for the annual package.
According to it, the package enjoys one core benefit and two supplementary benefits. The core benefits are one-click power-up and QR code swapping services up to 15 times per month.
However, in its app, the plan says "Not available for purchase at the moment, please consult the exclusive group".
The price of the 2022 version of Insurance Worry-Free is 1580 yuan, and the price of the 2022 version of Worry-Free Service is 11600 yuan.
It is reported that the automatic driving function of some models of NIO needs to unlock the "NIO Piliot Select Package", which costs 15,000 yuan, including some common functions such as automatic parking and adaptive cruise.
Some models also have features such as HUD-enhanced head-up display and steering wheel heating.
ideal
In the ideal car app, there is a "car service package" with a price of 999 yuan - 1399 yuan / year.
Purchase this service to enjoy four privileges, namely one maintenance of the range extender, one replacement of the air conditioning filter, unlimited pick-up and delivery, and unlimited vehicle traffic.
Xiaopeng
In the Xpeng Motors App, there are "Connected Car Service Enjoy Edition" and "Intelligent Connected Car Service Comfort Edition", with prices of 2980 yuan and 398 yuan respectively.
According to its introduction, the intelligent connected car service - full enjoyment version is an intelligent car connection service for the first car owner.
After the activation of the Connected Car Service Edition, vehicles can use the Internet of Vehicles functions through the mobile cellular network without a third-party network, including online music, video playback, in-car online hi songs, city map data download, online games for car machines, and remote download service for popular in-vehicle applications (available on some models).
The intelligent connected car service-comfort version is an intelligent connected car service for all car owners.
After the activation of the Connected Car Service Comfort Edition, vehicles can enjoy some functions of the Intelligent Connected Car Service without a third-party network, including using the in-car application to play online music, videos, online karaoke, play online games, download city map data, and remote download service of popular in-vehicle applications (available on some models). After purchase, the maximum quota is upgraded to 50GB, which is valid for 1 year.
Polar Krypton
In the Zeekr Auto App, there are convenient and enjoyable packages and car worry-free packages, with prices of 1799 yuan and 4599 yuan respectively.
The Convenience Package includes basic maintenance, pick-up and delivery service, car ownership protection, paint repair and car credits.
The car worry-free package covers enhanced maintenance, pick-up and delivery service, car ownership guarantee, paint repair, car points, tire repair service, original accessories/boutique surprises and other benefits.
In addition, many media have also reported that Extreme Krypton also has a "winter warm package", which includes rear seat heating function and steering wheel heating function, and the official price is 2400 yuan.
However, the author did not find this service in the Zeekr Auto App. I don't know if the car is not displayed or the service has been removed.
Nezha
In the Nezha Auto App, value-added services are displayed as one-click maintenance and scooter services.
In addition, there is a "worry-free service package" that requires car insurance and service fees to be paid in a unified manner. The services included in the product include: free maintenance, paint repair, accident exclusive service, emergency energy replenishment, maintenance scooter, valet power-up, chauffeur service, door-to-door maintenance, maintenance pick-up and delivery, car wash service, airport parking, exclusive customer service.
However, in the Nezha Auto App, the author did not find the price of these value-added services and the purchase methods.
Aian
In the Aion Auto App, there is a "one-click all-inclusive". The service package includes: free maintenance during the package period, free replacement of wearing parts (excluding tire and accident repair), door-to-door pick-up and delivery of the car and other services.
The price of the "one-click all-inclusive" service is: 3066 yuan for the one-year version, 5866 yuan for the two-year version, and 9966 yuan for the four-year version.
GENUINE
In the AITO Car App, there is a Chi Heng service package with a price of 899 yuan per year.
The services of this package include: 1 basic maintenance, 2 maintenance pick-up and delivery services (one-way), tire repair services, and accident safety services.
However, the package is only available for M5 models.
WM
In the WM.ai App, there are Enjoy Maintenance Pack and Enjoy Upgrade Package.
The service package includes 2 basic maintenance and annual inspections within one year. In terms of price, depending on the model, it ranges from 648 yuan to 698 yuan.
The upgrade package includes 2 basic maintenance, annual inspection service, 2 (one-way) door-to-door service, accident safety service, and 2 paint surface repairs. The price varies from 1568 yuan to 1588 yuan according to different models.
WEY
In the WEY Car App, there is a worry-free service basic package and a worry-free enhancement package. The prices are 499 yuan and 1199 yuan respectively.
The benefits of the Worry-Free Basic Package include 10 value-added service vouchers, which can be redeemed for ordinary car washes and chauffeurs on demand. In addition, it also includes exclusive rights for pick-up and delivery of vehicles.
The benefits of the Worry-Free Service Enhancement Package include 20 value-added service coupons, which can be exchanged for ordinary car wash, exquisite car wash, chauffeur and airport VIP lounge on demand. There are also door-to-door pick-ups, movie tickets and unlimited coffee privilege cards.
In addition to the above two service worry-free packages, there is also a lifetime version of the Mocha NOH intelligent navigation assistant driving system, which costs 15,000 yuan.
Polar Fox
In the Extreme Fox App, there are different grades of on-board service packages.
The price of the 2G monthly package is 12 yuan, the 8G monthly package is 40 yuan, the 1 year package is 280 yuan, the 2nd year package is 480 yuan, and the 3 year package is 680 yuan.
Can value-added services improve the user experience?
Through the combing of these value-added services of new energy vehicles, it can be seen that these value-added services are mainly concentrated in the fields of entertainment functions of the Internet of Vehicles, vehicle performance improvement, automatic driving functions and after-sales service.
In fact, value-added services in after-sales service fields such as maintenance, pick-up and delivery, and door-to-door service are relatively easy for the public to accept.
One of the very representative characteristics of new energy vehicles is intelligence, and intelligence relies on software services. This is reflected in the entertainment function of the Internet of Vehicles, which can also be understood.
However, functions such as seat heating and rear wheel steering that can be achieved by relying on hardware have to be unlocked by paying, which does not bring substantial vehicle performance improvement and a better experience for users.
Some functions that require paid activation are already equipped in the car at the beginning of the car purchase, but these configurations are not free for users. Such a payment model will inevitably make consumers suspicious.
Many netizens complained that these subscription packages for smart cars are more and more like the nesting doll-style charges of smart TVs.
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