- Chief Business Intelligence
- Chief Business Intelligence
Introduction: Recently, CCTV news revealed that Perrier water was detected to be contaminated by bacteria and destroyed 2 million bottles, and "divine water" became "fecal water" netizens commented: "Why don't rich people who drink water and only drink Perrier water?"
Just recently, a piece of news caused heated discussions among netizens, and the high-end mineral water boasted by the "rich" on the Internet - Perrier revealed that the product was detected to be contaminated with bacteria, and 2 million bottles have been recalled in Paris!
Why does the mineral water on the left bank of the Seine smell of dung? Netizens ridiculed: "What about the people who love to drink Perrier?"
Image source
Perrier originally belonged to the high-end mineral water under the French Nestle, compared with the domestic mineral water of a few yuan, Perrier was sold for hundreds of yuan, and many high-end brands under Nestle were actually exposed to quality problems, but they are still hot in the high-end consumer market in the mainland, which can not help but make people feel that the money of the rich is so easy to make now?
In addition to Perrier, in fact, many foreign high-end brands have also buried a lot of "traps" in the mainland consumer market, but because the buying crowd is generally high-end consumers, in fact, many of them have also eaten dumb losses, but this "fecal water" incident really cannot be ignored, how deep is the water of foreign high-end luxury brands?
Drink water only Perrier water? Perrier water becomes fecal water,
Take the high-end route to dominate the rich!
According to news reports, Perrier water in France was detected to contain a large amount of E. coli, and the mineral water aristocracy became "fecal water".
Source: CCTV Finance
It is reported that Perrier is a unique sparkling mineral water brand under Nestle that takes a high-end international route, and its iconic product is carbonated natural mineral water, and the brand name is Perrier, which is homophonic to Perrier.
Many celebrities in mainland China have also expressed their enthusiasm for Perrier, and even many Internet celebrities even published on media platforms that they have been drinking Perrier since childhood.
This thunderstorm also made people discover that Nestle is not the first time to cut rich people's leeks in China, before Nestle Heinz, Puna high-end mineral water, Nestle Abbott milk powder and other foods have been exposed to quality problems, and even Nestle's French pizza has been detected with the same high content of E. coli as Perrier this time, Nestle's food is so related to "fecal water"?
Source: CCTV News
Source: CCTV Finance
Source: CCTV Finance
However, such a brand has been selling well in mainland China year after year, making crazy money!
I have to say that Nestle's business method of building a number of high-end brands is really powerful, and many of its high-end products are found to belong to a company when searching, but there are so many products that only care about the brand and ignore the quality, and really play the rich people in China in the "applause"?
Source: China Daily
Ice Cream Assassin "Dream Dragon"
The high-end chocolate "Ferrero" also fell into quality problems
In addition to Perrier, the ice cream assassin "Menglong", which was previously popular on the Internet, was also exposed to multiple batches of products containing metal fragments, the United Kingdom has launched a recall strategy, and the governments of Hong Kong, Macao and Taiwan have also issued relevant statements calling for a ban on consumption, but why is there no response in China? Although it has not yet been found in China, it can't help but make people a little worried.
Source: Menglong official website
Source: Phoenix.com Finance, China-Singapore Jingwei
Previously, Menglong Company, that is, Unilever, had been questioned about the different materials used in Menglong ice cream, and the domestic use of low-cost non-dairy creamer instead of milk fat, and the replacement of coconut oil also had a carcinogenic risk, this "double standard" behavior made many netizens angry!
Menglong ice cream is also a "high-end" commodity in the mainland ice cream market, but the original ingredients cannot be bought at a high price, isn't this a fraud?
Source: China Daily
Source: CCTV Finance
Pictured: Netizen comments
Ferrero, who gave Ferrero chocolate as a gift, was also reported to have problems with the quality of the product, among which the Kinder Wonder Egg was contaminated with Salmonella and was urgently recalled, and then it was exposed by netizens that "chocolate has maggots".
Source: CCTV Finance
Today's Ferrero has greatly reduced prices in order to promote sales, from high-end food prices to supermarkets everywhere, but the quality of Ferrero, which has lost its luxury aura, cannot be guaranteed, and it has plummeted.
Although these are not considered luxuries, but in the usual consumption is still high-end consumers as the main body, and in addition to this, the ice cream aristocrat Häagen-Dazs was also detected in Taiwan to contain carcinogens, although the official said that Chinese mainland does not, but people should still remain vigilant, even high-end goods in the quality of the product, still need to be studied.
Foreign luxury goods harvest the domestic middle class
Netizens ridiculed: I escaped a catastrophe by poverty
Compared with the "high-end commodity trap" on foreign food, foreign high-end luxury goods in the clothing and suitcase market is the real gold absorption area! Mainland high-end consumers are even more generous in their consumption of clothing and bags, even the consumption power of second-hand luxury stores should not be underestimated, but who would have thought that the sought after high-end foreign brands would also step on the thunder?
Source: CCTV Finance
Previously, the Swiss luxury brand Bally was fined 41,000 yuan by the market supervision department for shoddy product quality in offline stores in Beijing, and a top with an import cost of 1,590 yuan was sold to 5,990 yuan, and the difference in the price of one piece made a net profit of more than 4,000 yuan.
Source: Phoenix.com
Source: China News Network
Pictured: Netizen comments
Dior, the "hot-selling sister" of luxury goods, has been fined many times for unqualified product quality, and the skirt is suspected of plagiarizing China's horse-faced skirt! The French brand Hermes has also been pointed out by CCTV news because of the "unspoken rules" of distribution, and the form of bundled sales also violates the anti-monopoly law, but it is not uncommon for high-end bundled sales in luxury stores.
Source: China-Singapore Jingwei
Source: CCTV Finance
Previously, China News Network also revealed that many luxury stores in mainland China have adopted a non-returnable exchange sales policy, and compared with foreign after-sales services, domestic luxury stores are more like a disguised forced buying and selling.
Although buying high-end luxury goods is also a symbol of value, the practices of foreign luxury brand stores are a little too ugly.
Source: Chinanews.com
I have to say that in addition to the concern about the quality of foreign luxury goods, the form of after-sales service at home and abroad "double standard" is really ridiculous, is the consumer group at home and abroad different? And Dior has also been pointed out that the poster is suspected of insulting Asians, even if you have money to buy such a luxury goods, it is quite bad.
Although it cannot be denied that many high-end luxury goods are indeed worth buying with a certain amount of consumption power in terms of collection value and brand value, and the creation of high-end brands abroad is a reflection of people's status and level, but this kind of behavior of making Chinese money but disdaining the Chinese market is indeed uncomfortable, and foreign luxury brands are really too "arrogant"!
The foreign high-end brand market is too deep
The rise of domestic brands still needs to be worked on
The mainland's consumption of luxury goods is also growing, and even the prices of second-hand luxury stores are rising, of course, these are all due to the improvement of the mainland's current economic level and the pursuit of people's living standards, but people should also pay attention to the shady scenes while pursuing high-end consumption.
Source: CCTV Finance
Take Nestle's reputation in the mainland food market is still very high, and most of its products are high-end routes, which are favored by many high-end consumers, but they have been reported many times to have quality problems, and it has to be said that Nestle's previous public relations are very in place, so that many people have forgotten its black history.
Source: Interface News
And there are many foreign high-end luxury brands in the mainland is even more "arrogant", many products have the problem of quality difference at home and abroad, and in terms of product quality also remains to be observed, even before Estee Lauder's Clinique was detected to contain a high content of carcinogen benzene, although it can not be generalized, but still to remain cautious!
Although many foreign high-end goods have a high influence and popularity in the international market, many brands do have another way of doing business after entering Chinese mainland, and even the quality of a product at home and abroad is different.
There are few high-end brands in the mainland, and the domestic enterprise market should also reflect on why the mainland lacks the shaping of high-end luxury brands, and as far as the Perrier incident is concerned, the purity of Wahaha mineral water in the mainland has even been robbed by major domestic laboratories, but it is not a high-end brand in the mainland consumer market.
In addition, many production processes and traditional cultural clothing in the mainland also have national characteristics, why it has not become a high-end brand, towards internationalization, which is also worth thinking about.
All in all, the shaping of high-end brands in the mainland still needs to be worked on, and the purchase judgment of foreign high-end luxury goods, I believe that consumers have their own ideas, but do not become the "leek" of luxury harvesting!
Write to the end
As a high-end "noble" mineral water, Perrier water is now exposed to the composition of fecal water, and many netizens also ridiculed: "It's better to be poor." In fact, it can also be seen from here that the so-called high-end brands of foreign countries have "cut leeks" for high-end consumers in the mainland, and the quality of the high-end brand products created by Nestle has long been clueless.
In addition to Perrier, many foreign luxury high-end brands have used international brand premiums in the Chinese consumer market to harvest consumers frantically after entering China, and the product quality and after-sales service of LV and dior are also too "high-end", which has long attracted heated discussions among netizens.
Although many people will say that rich people don't care if they buy more money, don't the quality of the products sold by these so-called luxury brands treat people as fools? Even if customers with a high level of consumption are treated by this false form of sales, this is undoubtedly another "IQ tax" for the rich.
Many luxury brands do not necessarily have this situation, but I hope that consumers can treat the brand halo rationally, and many domestic brands in the mainland are also making continuous efforts, hoping that the high-end luxury brands in the mainland can create products with international quality and grade, and slap these foreign brand "aristocrats" in the face!
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