Compared with Mercedes-Benz, BMW, Audi and other well-known car brands, there are some brands in the car market that are also impressive, among which volvo, a brand from Sweden, is synonymous with luxury. "Volvo" translated into Chinese, that is, the rich, which fully shows that from the establishment of the brand, the target consumer group has been positioned as a rich person, and the product has been positioned as a high-end luxury. However, the experience of this luxury brand is also quite tortuous, let's take a look at its rise and fall, and see how luxurious its products are.
Volvo was born in 1927 as a subsidiary of SKF, Sweden's famous ball bearing manufacturer. Due to the increasing sales performance of various products, in 1935 Volvo officially separated from the parent company and became an independent brand to operate, until 1998, the Volvo Car brand was owned by Volvo Company, in addition to being a car brand, it is also a world-renowned commercial vehicle manufacturer, with aerospace, aviation equipment and various advanced machinery manufacturing businesses.
Judging from the logo of Volvo Cars, it consists of three parts. First of all, the circle in the logo is one of the oldest trademarks in Western civilization, and it has long been used as a symbol of the steel industry in many countries around the world. This part reminds people of the brilliant Swedish steel industry and its strong manufacturing strength at any time. The diagonal line that slopes from the bottom left to the top right is the second part of the content and the most obvious symbol of the Volvo logo. The third part is a brand name composed of ancient Egyptian characters, which is also a registered trademark of Volvo Company.
In 1994, Volvo Group established its first office in Beijing, officially entered China, and all its businesses have also entered China, covering more than 20 provinces and regions in China. However, volvo group's car business was sold to ford in the United States in 1999, and The Chinese self-owned brand Geely Group acquired the Volvo car business from Ford in 2010.
Volvo's car products, as the name suggests, are full of luxury. Volvo Cars is committed to the direction of sustainable and safe development of personality, with a refined and high-end Nordic luxury atmosphere, forward-looking technology to ensure environmentally friendly travel, innovative and safe design solutions for comfort and peace of mind.
Returning to the model itself, Volvo S90 is one of the representative products of Volvo Cars, officially listed in Beijing in 2016, and the latest Volvo S90 is a 2022 model, there are currently four models on sale, all using a 48V light mix system, priced from 406,900 yuan to 505,900 yuan, although the price did not reach the million level, but it is enough to give people millions of luxury enjoyment.
From the front face, the front face of the Volvo S90 continues the family-style design, but the luxury version of the model has a certain difference from the sport version, the new style of the front bumper visual impact is stronger, and the following use of through-type chrome trim strips stretch the visual width of the front. The new front of the car is based on the old car, upgraded the fog lights, and the headlight group adopts Volvo Cars' classic "Quake" model design, the whole series of models are equipped with LED light sources as standard, with automatic headlights, adaptive near and far lights and other more advanced functions, excellent performance.
The side of the body is simple and smooth, the silver chrome trim brings a certain youthful atmosphere to the body, the sneaky roof also has a sense of sport, and the rear of the car adopts the trend of the "Viking Axe", which is in line with the trend aesthetic. The whole car gives people a strong sense of three-dimensionality, and the atmospheric body is very low-key.
Entering the car, you can see that the interior of the new S90 is not much different from the interior of the old model, and the overall feeling is quite comfortable and warm. A large number of eco-friendly materials are used, and there are stitching decorations, and the details are also very exquisite, so that people can feel the luxurious atmosphere at a glance. The whole series is equipped with a 12.3-inch LCD instrument panel and a 9-inch central control screen as standard, bringing a certain sense of technology. The central control screen has built-in the original Android car machine system, which supports functions and software such as iFLYTEK speech recognition and Tmall Genie, and has functions such as the Internet of Vehicles.
In terms of power, the new S90 series is equipped with a 2.0T engine, the maximum power is 250 horsepower, the maximum torque is 350 Nm, with a 48V light mix system, matching the 8-speed automatic transmission, it is worth mentioning that some models are equipped with crystal gear levers, giving people more luxury. Overall, the power performance is relatively good, the power response is sensitive, and the power output is linear, but compared to the Japanese brand models and the more popular hybrid models, its fuel economy is not very high.
From the chassis point of view, the new Volvo S90 series uses a combination of front double wishbone independent suspension and rear multi-link independent suspension, the overall comfort is high, and the road vibration can be better filtered. Although the new Volvo series uses front-drive drive, the two high-end models support optional air suspension, which can bring a more comfortable driving experience.
Summary: Although Volvo Cars is not a first-line luxury brand, its products have excellent safety, coupled with the luxurious temperament from Northern Europe, so that many consumers have a good sense of trust in it. Volvo S90 current price on the basis of the manufacturer's quotation, with the largest nearly 80,000 discounts, if the budget is within 500,000 yuan, you can fully appreciate this Nordic style luxury car, do you think such a price, Volvo S90 is not fragrant?