Volvo used its own persistence and hard work, as well as real money and silver to pay, in exchange for the effortless efforts of millions of car owners. From people with me to people without me, Volvo has chosen to slow down. While many big brands are chasing profits, Volvo has chosen to continue to focus on consumers and put people first.
Author | Blue-shirted brother
Editor-in-Chief | Chris
The new energy of the automotive industry has been an unstoppable trend in the automotive market, whether it is a new force in car manufacturing or an old car company has invested a lot of energy in it, in the more complex and changeable auto market, the car companies are more and more committed to strengthening their own advantages, continue to build their own "moat".
Volvo, a luxury car brand originating from Sweden, has an advantage not only in safety, but also in people-oriented concepts. In the automotive circle where new energy and intelligence continue to become the mainstream topic, Volvo can still sink its heart to pay attention to the various needs that may occur in the car purchase link of users, which is not unrelated to Volvo's "people-oriented" brand concept.
In Volvo's view, the starting and ending points of the service are "people", and the formulation of service policies is based on the needs of users, and ultimately falls on the user service experience. Yuan Xiaolin, President and CEO of Volvo Cars Asia Pacific, said: "Any technology development must revolve around people's needs, consumers will ultimately judge the products they buy, the products are popular, it is possible to produce a truly benign input-output ratio between enterprises and consumers, and corporate products can maintain sustainable development." ”
In order to let consumers have a better sense of "ceremony" to pick up the car, Volvo launched the "fill a tank of oil" service. Before the delivery of the new car, the sales will be filled with oil before delivery, accompanied by customers to refuel after delivery, and gifted with equivalent fuel cards, to solve the problem that customers are worried about because of insufficient fuel consumption.
The implementation of this policy means that manufacturers have to spend 80 million yuan more per year. While profit and cost are always two opposing dimensions, Volvo insists on showcasing its service to improve the customer experience. Filling up a tank of oil looks very simple, but it is not simple for the entire industry, it allows consumers to see the "people-oriented" brand concept implemented in the terminal, so that customers feel a kind of warmth at home.
Volvo used its own persistence and hard work, as well as real money and silver to pay, in exchange for the effortless efforts of millions of car owners. From people with me to people without me, Volvo has chosen to slow down. While many big brands are chasing profits, Volvo has chosen to continue to focus on consumers and put people first.
The Volvo Cars App is officially launched
On 14 April, Volvo Cars launched a new app for users in China on the occasion of the brand's 95th anniversary. The new APP will integrate the original single car control tool function, and gradually develop into Volvo's digital ecological entrance, fuel vehicle users can easily find items such as maintenance appointments, electric vehicle users can easily find functions such as "find", "charge", "pay" and even call "one-click power-up" service. While improving the car control function, it can also provide users with more than 50 practical functions such as "car use, car maintenance, and charging".
The launch of Volvo's new APP is a key point in the 95-year development of the Volvo brand, which means that Volvo is accelerating the transformation of digitalization and electrification, making every effort to move towards the goal of becoming a pure electric luxury car company by 2030, and increasing the layout of future travel.
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Playing people-oriented The original intention has not changed in 95 years
Since the brand's inception, Volvo has been committed to becoming a leader in mobility, and "putting people first" has long been a core concept of Volvo Cars. At the beginning of its establishment, the two founders left a famous saying: cars are driven by people. The principle of doing anything at Volvo is, and must be, safety, and the beginning of Volvo's 95-year history.
The new APP adheres to the people-oriented design concept and is tailored for users in the Chinese market. Volvo hopes to adhere to its product safety to optimize the user experience on the app launch, and continuously innovate to meet the personalized travel needs of users by adhering to the brand concept of "people-oriented".
Volvo has always adhered to the "user-centric" approach and continuously upgraded the user experience with a direct sales model, which is undoubtedly Volvo Cars' emphasis on the transformation of user needs. Volvo will be committed to bringing better services to users, and will save worry and time and effort throughout the whole life cycle of users' car purchase and use.
Looking back at Volvo Cars' 95-year history, from its insistence on product safety to the app launch to optimize the user experience, Volvo has always adhered to the brand concept of "people-oriented" and constantly innovated to meet the personalized travel needs of users.
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Embracing electrification to interpret new concepts continues to write safety milestones
Volvo's "people-oriented" is reflected in "safety" and "electrification". In the Chinese market, the level of consumption is very diverse, and for Volvo, the service system also has enough space to meet the different needs of consumers and bring a more personalized car experience.
Many consumers may not know that the three-point seat belt to ensure the safety of people in the car was invented by Volvo. In the 1950s, Volvo engineer Nils Bohlin invented the three-point seat belt, which was popularized throughout the automotive industry. Since their inception, seat belts have saved more than 1 million lives worldwide.
Digital transformation is only one aspect of meeting the needs of users, starting with the safety of Volvo Cars, but also focusing on the high dimension of safety - environmental sustainability, that is, fully embracing electrification. In the 95 years since its establishment, Volvo has adhered to the original intention of safety, continuously tested, optimized and strictly controlled product design, made "safety" satisfactory, protected the driving environment of users and their loved ones, and brought users a pleasant and convenient driving experience.
In 2021, Volvo announced its global sustainable development strategy goals. Focusing on the fields of electrification transformation, business model innovation, climate neutrality, Volvo Cars will achieve full electrification in 2025, when the proportion of pure electric models will reach 50%, and the rest will be hybrid models; it will become a pure electric vehicle company in 2030; and it will strive to become a climate zero-load benchmark enterprise in 2040.
This year, Volvo has launched two new pure electric models for the Chinese market, the XC40 long-endurance version and the C40 SUV, which has enabled Volvo's electrification product family to continue to grow. As one of the first car companies in the world to launch a comprehensive electrification strategy, Volvo Cars has set out the goal of becoming a pure electric luxury car company by 2030, which is also the ambition of Volvo Cars in the face of a rapidly changing environment and a growing automotive segment.
03
Create personalized experiences with one click
On the road to a comprehensive transformation of luxury pure tram companies, Volvo Cars has always focused on the personalized experience of users. Open the Volvo APP, the interface is very simple. The home page is from top to bottom, which are three modules: "Charging Service", "Travel Service" and "Owner Service", which fully integrate the original single vehicle control tool function, provide a clearer classification service entrance, and take into account the needs of fuel vehicles and electric vehicle users.
The new APP also provides multi-scenario charging services, including charging maps, one-click power-up, home charging pile installation appointment services, to solve users' charging anxiety. Through the charging map in the APP, you can also view the dynamic information of the charging station in real time, including resource conditions and idle status. In order to allow consumers to enjoy a more convenient charging ecological experience, Volvo Cars has reached cooperation with a number of domestic public charging pile operators, which makes the Volvo Cars APP cover more than 75% of China's public charging pile resources.
The new APP also provides a full range of after-sales service, including online appointment maintenance service, door-to-door car delivery service, exclusive scooter service, roadside assistance service, so that users can completely use the car worry-free. This time, volvo cars App also directly realized the convenient payment function, on the APP users can directly pay the charging fee through WeChat, Alipay and points on the App, no longer need to install other public charging pile operators' Apps for payment, and truly achieve "one netcom office".
In addition to charging and payment functions, app integrates the original single car control tool function, adding more than 50 functions, including car use and car maintenance. Find, charge, pay, an APP in hand, Volvo electric vehicle users can easily enjoy electric travel, although the proportion of electric vehicle users is not high, but the firm electrification transformation of Volvo has completed the service layout in advance, which shows its determination to electrify transformation, as well as the importance attached to electric vehicle users. It can be said that on the road of comprehensive transformation of luxury pure tram companies, Volvo Cars has always paid attention to the personalized experience of users. Provide consumers with mobility solutions in a safe, sustainable and personalized way.
In the future, volvo cars app will continue to launch more features to provide consumers with worry-free travel solutions in a safe, sustainable and personalized way, and all new models will also implement online remote upgrade (OTA) capabilities.
Auto market commentary: The launch of the new APP volvo will be "people-oriented" is not only reflected in "safety" and "electrification"; in the Chinese market, the level of consumption is very diverse, so for Volvo, the service system also has enough space to meet the different needs of consumers and bring a more personalized car experience. The past is the prologue, and Volvo will continue to write a new chapter of "people-oriented".
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