Today, Volvo Cars, a Nordic luxury car brand, celebrates its 95th anniversary. On this meaningful day, Volvo Cars received a very special gift, a poster from a ten-year-old owner of Volvo Cars history, this poster records all the milestones of major safety technology inventions in the history of the brand, but also full of the old owners' strong feelings for the Volvo brand, but also volvo's 95 years of adhere to the people-oriented brand concept highlights.
Nordic luxury car brand Volvo Cars celebrates its 95th anniversary
Safety Our life's work
Since its inception, Volvo has been committed to being a leader in safe mobility, protecting you, your loved ones and the environment, but also bringing a pleasant and convenient driving experience. In 1944, Volvo pioneered the one-piece cage body and applied it to the Volvo PV44 model, bringing a safer driving experience to the occupants. The greatest invention in the history of the automobile, the three-point seat belt, was brought to the world by Volvo in 1959, and Volvo, which is committed to creating safer travel for the world, immediately opened this invention to the global automotive industry free of charge, so the three-point seat belt has saved millions of lives so far.
In 1959 Volvo Cars brought three-point seat belts to the world
To make safer automotive products, Volvo set up an accident investigation team in 1970. For half a century, volvo cars traffic accident investigation team has collected a large number of real data from various real traffic accident investigations, which have played an important role in the development of models, occupant protection, pedestrian protection and preventive measures.
Because volvo cars' product safety is constantly being verified in practical applications, Volvo's "Volvo Saved My Life Club" was born, and the members are all users who survived the car accident. At the Guangzhou Auto Show in November 2012, Volvo also established China's "Miracle of Life Club".
In the new century, Volvo continues to innovate in the field of safety technology. In 2008, the CitySafety Urban Safety System, a collision prevention system, became standard for volvo's vehicle range, using the latest active safety technology to help drivers travel more safely in complex urban traffic scenarios.
For sustainable health, for the future of all humanity
In the 95-year history of development, Volvo, which began with safety, does not stop at safety, because the highest dimension of safety means the sustainable development of the living environment of human beings. As early as 1945, when the concept of environmental protection was not yet in the bud, Volvo took the lead in introducing parts exchange systems, so that old parts could be reborn through professional treatment. In 1972, at the United Nations Global Environment Conference held in Stockholm, Volvo, as the only car manufacturer to participate, issued a famous environmental declaration, expounding the key role of automobiles in human society and proposing to the United Nations the environmental responsibilities of car companies.
Today, the three-way catalytic converter technology with oxygen sensor used in all internal combustion engine cars was also invented by Volvo in 1976. Like the three-point seat belt, Volvo gave up immeasurable commercial value and opened the technology to car companies around the world free of charge, reducing the harmful gas emissions of cars at that time by more than 90%.
In order to make mankind achieve sustainable development and achieve carbon neutrality has become a common global challenge, Volvo has also put forward a specific timetable for the global sustainable development strategic goal around the fields of electrification transformation, business model innovation, climate neutrality and other fields - to achieve full electrification in 2025, when the proportion of pure electric models will reach 50%, the rest will be hybrid models; in 2030, it will become a pure electric luxury car company; and in 2040, it will strive to become a climate zero-load benchmarking enterprise.
In the process of full electrification transformation, Volvo Cars continues to enrich its electrification product matrix. Just at the beginning of this year, Volvo Cars launched two new pure electric models, the pure electric XC40 long-endurance version and the sports aesthetic pure electric SUV C40, which also provide consumers with a more diversified product choice.
Volvo's new pure electric C40
Keep pace with the times, diversified innovation
In order to create a better car experience for users in the era of electrification, on the occasion of the brand's 95th anniversary, Volvo Cars has also launched a new application for users in China. The new App will integrate the original single car control tool function and gradually develop into volvo's digital ecological entrance, while improving the car control function, it can provide users with more than 50 practical functions such as "car use, car maintenance, charging" and so on.
In an interview about corporate development, Yuan Xiaolin, Senior Vice President of Volvo Cars Group Worldwide and President and CEO of Volvo Cars Asia Pacific, once said: "Volvo's background is to be a company that pursues safe, sustainable, personalized ways, provides mobility solutions, explores scientific boundaries, follows business rules, serves customers, takes the basic needs of people as the starting point, does everything, and serves all mankind." "Always putting people first and being widely recognized by car owners around the world, such a two-way trip is the most meaningful thing for Volvo."