Volvo is stepping up its layout in order to quickly gain a foothold in the new energy market.
On February 14, the first electric learned from Volvo officials that Volvo's new pure electric C40 opened the reservation, with a pre-sale price of 267,000 yuan, using the official direct sales model. As Volvo's first sport aesthetic pure electric SUV, the new pure electric C40 was unveiled at the Guangzhou Auto Show last year, based on the CMA architecture, positioned as a pure electric compact coupe SUV with a maximum power of 408 horsepower and a maximum torque of 660 Nm · m, 0-100km/h acceleration time of 4.7 seconds, WLTP range of 420km.
This price can be said to be very sincere, because Volvo's new pure electric C40 has been sold in the BRITISH market before, and the local price is 57,400 pounds, about 519,000 yuan. Today's price can be said to be discounted in half, and from the official news, the user courtesy rights of this car are also very much.
Specifically, in response to the pre-sale of the new pure electric C40, Volvo Cars has launched a special quadruple courtesy guarantee for the first batch of pure electric C40 users. From now until April 20, users who book pure electric C40 through official direct sales will enjoy online payment of $2,022 deposit to $5,000 deposit expansion.
In addition, with the continuous accumulation of the total number of pre-regular orders, the additional benefits available to all pre-booked users will increase accordingly, including JD Card, Hema Card, BAUERVision headphones, etc., with a total value of up to 17,000 yuan; Volvo will also provide 20% off value repurchase for some car buyers; and there are also first benefits including "3 years and 2 free basic maintenance, massive V value" and other first-time benefits, worth more than 30,000 yuan.
In terms of appearance, the overall shape of the new pure electric C40 is highly similar to the XC40 pure electric version, but it has been fine-tuned in the front bumper and the fog light area on both sides. The shark-like design of the front face of the new car complements the "Quake" intelligent pixel headlights; the roof line after the B-pillar slopes all the way down, so that the rear has a Coupe sports car-like back-up shape; the tail fixed wind tail wing better combs the rear airflow, improves aerodynamic efficiency, and cooperates with the dual-motor four-wheel drive system to provide a sports car-level acceleration of nearly 4.7 seconds and 100 kilometers.
In terms of interior, the new car still adopts minimalist design elements, the overall use of black tones, the center console is slightly inclined to the driver's side, and the combination of the full LCD dashboard + large size central control screen also further enhances the scientific and technological atmosphere in the car. According to previous information, the new car will have a set of Android Automotive infotainment system built-in, and it is expected that it will also be adapted to a car machine system that is more suitable for the habits of Chinese users in China.
It is worth mentioning that Volvo Cars will use more recyclable and bio-based materials in its products, and aims to apply 25% recyclable materials to new cars by 2025. Volvo's new pure electric C40 first introduced volvo 100%-Leather Free concept, its steering wheel, gear lever and other interior parts, are not made of animal skins, to respect the heart of nature to redefine luxury.
Volvo's new pure electric C40 pre-sale period is from February 14 to April 20, and from the time rhythm, this car may be available before and after the Beijing car.
From the price and positioning point of view, Volvo's new pure electric C40 competitors still have a lot of competitors, the more powerful ones are Ford Mustang Mach-E, Tesla Model Y, Volkswagen pure electric SUV ID.6 CROZZ, Weilai ES6, ES8, ideal ONE, extreme Kr 001, as well as Zhiji L7, Lantu FREE and other models.
Like the Tesla Model Y standard endurance version last year after the domestic shelf subsidy starting price of 276,000 yuan, the international working conditions law mileage of 525 km, the maximum speed of 217 km / h, 100 km acceleration of 5.6 seconds. Although the price has now risen to 300,000, Tesla's automatic powder absorption physique is destined to hang a series of models.
Ford Mustang Mach-E and Extreme Kr 001 have also been in short supply many times, and the order volume of Weilai, Ideal and Xiaopeng is also rising.
Write at the end
Remember at last year's Guangzhou Auto Show, Yuan Xiaolin, Senior Vice President of Volvo Cars Group, President and CEO of Volvo Cars Asia Pacific, explained Volvo's attitude towards electrification: "ALL IN! This is Volvo's attitude and determination. In the face of the new world, we are fully committed to action! And with this hegemonic declaration is Volvo's new pure electric C40, at the press conference site, this car stood behind Yuan Xiaolin, is the strongest support.