When entering the electric market for the first time, how to find a balance between conservative and radical Ford Electric Horse?

Editor-in-Chief | Zhong Kun

Author | Hulu Man

Edit | Chen Shuhao

Reports from car hoist circles

"It looks like it has a V8 engine", "It's a very American muscle car"...

When you hear these descriptions, you heard them correctly, it is used to describe the Ford Mustang Mach-E, a pure electric SUV.

This Ford "electric horse" has been meeting us for more than a year, but in the eyes of many friends, it is still a mysterious existence. With the name of "Mustang", it is a solid pure electric model; in the deviance, there is no lack of thinking about the future... Such a sense of separation, I believe only Ford can do it. So, as ford to test the waters of the pure electric market of the first work, mustang Mach-E what kind of existence?

Even if the logo is obscured

You can still tell it's a "wild horse."

The Chinese joint venture automobile market, which started from Santana and Beverly Kang, naturally does not have too many "muscle car feelings" and "Pony Car feelings". To put it bluntly, the reason why the sentiment party likes Mustang is that they like the debauchery and freedom of the car. Today, Mustang Mach-E brings a better alternative to everyone.

At the design level of the Mustang Mach-E, the car still retains the DNA of the "Mustang". For example, as an electric vehicle, the Mach-E still retains the classic body proportions of the longitudinal model, making it look elegant and coordinated; for example, although the Mach-E has become a more prominent SUV, the three taillight vertical bars like claws are still full of recognition...

In fact, from the perspective of design and styling, the Mustang Mach-E is much more prominent than the Tesla model of the same level, and still inherits the Mustang DNA, even if it is a little off the tradition, but it is still acceptable for the sentiment party everywhere.

In addition, regarding the SUV styling design of the Mach-E, in fact, we can also see that Ford hopes that this car can go like the predecessor Mustang sports car. The sports car that has been popular for decades has garnered sales at a cheap price and excellent performance; today's Mach-E pure electric SUV wants to stand in the air of the SUV.

After all, whether it is Chinese consumers or American consumers, everyone's favorite model is the SUV/Crossover. Even an SUV with a low ground clearance will sell much better than a Python Car like Mustang.

In this way, it is equivalent to The Mach-E's "Double Buff" of the "Mustang" and the SUV, and in the future, what if sales will soar?

Ford's deconstructivism

It's on full display in this car

In fact, entering the era of electrification, from new power brands such as Tesla to many traditional brands, most of the models launched by car companies are based on the concept of "structuralism". From the very beginning, they have positioned the vehicle and the user group properly, and in the final sales link, they only need to find the user in a cramming way...

But the Ford Mach-E played "deconstructivism" in a deviant way.

What is Mach-E's "deconstructivism"? In simple terms, the car is defined by different users in an irrational, unconventional way, not by itself. In the eyes of users who like performance cars, it is a high-performance plaything that accelerates into the 3-second club; in the eyes of ordinary consumers, it can also be a practical and comfortable enjoyment car.

Of course, the author believes that domestic users who buy Mach-E will be more of the former. And Mach-E's understanding and control of performance has actually surpassed the traditional "Mustang".

Among the mass-produced models that can be bought in China, the Mach-E GT model has a maximum power of 359 kW and a peak torque of 860 N·m, and can accelerate from 0-100 km/h in 3.65 seconds. As many people say, the Mach-E gives you the thrill of a V8 engine. In addition to the strong and agile acceleration in the initial stage, this car can also bring full "staying power" with its abundant power reserve.

If this had been the case, the Mustang GT500's intuitive power performance might not have been so powerful.

In fact, in addition to the optimization of power performance, Ford has completely come to a "European evolution" for The Control Attribute of Mustang this time.

Unlike the rugged American tuning style of the former "Fuel Mustang", this time, Ford took the lead in tuning the Mach-E with a Ford North Carolina track simulator.

After the track simulator is tuned, the benefits are also very impressive. Its chassis is very tough, strong chassis support, providing excellent body attitude control for the vehicle. However, it is also different from other pure electric models. Tesla Model Y models, although the steering is more than light, but the steering state of the whole vehicle is not so flexible.

But the Mach-E, which weighs more than 2 tons, is not like this, more flexible steering feel, so that this guy is not like a "fierce horse", but a docile but flexible horse, easy for drivers to control and drive, but also has that passionate atmosphere.

Of course, crazy Ford didn't stop there. On the eve of Mach-E's entry into the Chinese market, Ford's performance team also worked with RTR to develop a Music Mach-E 1400. The seven-motor layout of the first three and four rear motors can realize the three driving forms of front drive, rear drive and four wheel drive, and with the blessing of 1400Ps horsepower, it has become the fastest Mustang ever.

As a performance-oriented pure electric SUV, the reason why for the Ford Mustang Mach-E to complete such a "deconstruction" is not to let users define and explore the gameplay of pure electric models. More importantly, Ford hopes to retain the high-performance, high-pleasure driving experience of the fuel era in the era of electrification, and to use a more extreme method to wash away the "infamy" of "no fun, no performance, no driver control" for electric vehicles.

Hard power is strong enough

But soft power still needs to be improved

Powerful performance, silkier handling than Dove, good space and design, and a relatively compromised price make the Ford Mustang Mach-E look good. If placed ten years ago, such a product is definitely a phenomenon, whether it is sales or word of mouth, it can fly together.

But today, the Ford Mustang Mach-E's monthly sales are only about a few hundred units, which is more than the bottom. In fact, the reason for this is also very simple: in this era, a variety of pure electric vehicles, high-performance vehicles emerge in an endless stream, consumers want to see, not only the sincerity and strength of hardware, but also the performance of the "software" level, such as the level of intelligent technology of a car.

In fact, when Ford built the Mach-E, it also took into account the influence of intelligent technology in the user group, so it was also equipped with intelligent cockpit system, Co-Piolt360 driver assistance system and so on. However, many American car companies will make a mistake when building smart technology, that is, after entering other countries, the optimization of the local area is not too good.

For example, in the United States, Mach-E's charging butler function is very easy to use, and users can easily carry out trip planning, appointment charging and other functions. But in China, for various reasons, Ford is not doing particularly well in this area, and the convenience of charging is actually not as high as Tesla.

And in the intelligent operating system in the car, Mach-E is a cooperation with Baidu, and does not adapt to the Carplay function of Apple's system. Moreover, after entering the country, many related online navigation, online music and other APPS need to be paid to use, which is actually easy for consumers to have a gap.

However, in terms of intelligent driver assistance systems, the Co-Pilot360 system is still very good to use. 6 cameras and 7 radars bring congestion assist and high-speed pilot assist functions to Mach-E, and the overall convenience is good in the process of use. In addition, coupled with the Fact-E OTA upgrade function of the whole vehicle, with the advancement of software technology in the later stage, the intelligent driving assistance system of the vehicle can also be continuously updated to adapt to the rhythm of development.

Overall, the Ford Mach-E is in the field of intelligence, giving enough things, but the optimization may not be too good. Like cyberpunk 2077, the overall theme is heartwarming enough to feast on viewers' eyes. However, if you really get started, some small bugs pop out, it is more annoying.

epilogue

Overall, the Ford Mustang Mach-E is a high-performance pure electric SUV with a very personality, with nostalgia and conservatism for the fuel era, and exploration of the era of intelligent electrification. For the performance and handling of the fuel era, Mach-E can be said to have achieved the point of "pure fire", completely worthy of the "wild horse" on the logo; for the exploration of the intelligent electrical era, this car actually has a lot of work to do.

However, we firmly believe that with Ford's further exploration in the era of electrification, after the introduction of more adaptable intelligent systems, this car and even Ford's other electrified models will have a more exciting performance.

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