It is reported that now that the Ford Mustang Mach-E is settled, most users can pick up the car in about 6 weeks. In order to provide users with an online experience at all times, Ford Electric Horse has created a new direct sales business model and adopted a mechanism of no inventory and direct delivery after receiving orders. Through The Ford official website, the official WeChat Mini Program or the APP, you can make an appointment for a test drive or make a decision directly, including placing an order, picking up and delivering the car, etc., which can be completed online.
For Ford Mustang Mach-E, the City Store is not just a car exhibition space, but an offline community that runs through the entire life cycle of the user's car. Last year, Electric Horse launched about 200 community activities in 25 city stores across the country, with more than 6,000 users participating; and on February 26 this year, ford mustang Mach-E ice and snow theme city store activities were officially opened at Ford Select Beijing Blue Harbor Store, continuing the ice and snow story after the end of the Winter Olympics.
As a truly intelligent car, Ford Mustang Mach-E is equipped with SYNC+ 2.0 Zhixing interconnection system in the smart cockpit, and works with Baidu Ecology to integrate Native Capabilities such as Baidu data, maps, voice, and payment to create a smart cockpit with a smooth experience for users. In addition, the new generation of Ford Co-Pilot360 Intelligent Driving Assistance System is also launched on the Mustang Mach-E, and is equipped with blueCruise active driving assistance function, which can achieve "quasi-automatic driving status" while monitoring the driver's line of sight direction without recording facial image data to assess driver attention and fatigue. When the driver's attention is distracted, the system will issue a warning in a timely manner to ensure the safety of the driver.
In 2021, witnessing the release and listing of Ford Mustang Mach-E, the construction of the exclusive brand direct sales network of the new Ford Select high-end intelligent electric vehicles, and then the official opening of delivery at the end of the year, the electric horse brand is gradually accelerating upwards. Through the Music Mach-E owner App, car owners can directly access the State Grid, Special Call, Star Charging, China Southern Power Grid and other mainstream charging operators and 25 charging operators to provide 400,000 high-quality public charging piles, covering more than 80% of the public charging resources in 349 cities across the country, and the "3 km" energy circle in key cities can better meet the charging needs of users. Ford Electric Vehicle Division will also cooperate with the State Grid to achieve plug-and-play charging on the 45,000 charging piles of the State Grid.
As the first product launched by Ford Electric Vehicle Division, Ford Mustang Mach-E has been deeply cultivating the user ecology since its birth, constantly consolidating product strength, and has won many awards since its global debut in 2019, including the recently released Consumer Reports 2022 Best Electric Vehicle, European NCAP Five-Star Safety Rating, J.D. Power Automotive Product Charm Index Best, Ward Top Ten Power Systems, etc. This further confirms the correctness of its direction of listening to consumer needs.