After Ford and GM, the next city! Rivian announced its addition to Tesla's Supercharger network

Tesla's push for its own network of Superchargers in North America is unstoppable.

On Tuesday, June 20, electric car maker Rivian said it had agreed to adopt Tesla's charging standards, giving customers access to the largest charging network in the United States. The move will add to Tesla's efforts to become an industry standard setter.

Rivian said its customers will use 12,000 Tesla chargers with adapters in the U.S. and Canada as early as spring 2024. Rivian also said that it will set up Tesla's charging port standards on the vehicles it produces from 2025.

In the past few weeks, Tesla has struck similar deals with American auto giants Ford and General Motors.

The market believes that such transactions are beneficial to both parties. At present, one of the disadvantages of electric vehicles is that the penetration rate of charging piles is far less than that of gas stations, which makes many customers fear and worry. With the exception of Tesla, most automakers have not built their own networks. After cars produced by non-Tesla car manufacturers join Tesla's charging standards, they can use the most widely distributed chargers in North America, which will undoubtedly alleviate consumer concerns and promote sales of these car manufacturers; For Tesla, Tesla will also profit from its charging network when other automakers can use it.

Rivian shares opened higher on Tuesday, with U.S. stocks up about 4.3 percent in the afternoon. Tesla shares have risen more than 40 percent since Tesla and Ford reached a similar deal in late May, up nearly 4 percent on Tuesday.

Rivian had previously said it planned to build more than 3,500 charging stations, but that ultimately failed to materialize. Analysts say that installing and maintaining charging networks requires significant investment, but for now the returns are still limited.

According to the U.S. Department of Energy, Tesla's charging stations account for about 60 percent of the total number of fast chargers available in the United States. In the earnings report, this part of the revenue is attributed to Tesla's "services and other revenue" item and is not listed separately. Last quarter, services and other revenues accounted for less than 10 percent of Tesla's revenue.

Rivian CEO Scaringe said in a statement that the deal will allow buyers of Rivian's electric pickup trucks and SUVs to "take advantage of Tesla's vast charging network."

Currently, Tesla has made significant progress in replacing the competitive standard for the combined charging system (CCS), which is endorsed by the US government. The Biden administration is providing $7.5 billion in funding to accelerate the deployment of EV chargers in the U.S., and as part of the $7.5 billion plan, Tesla will open its Supercharging network to other brands of electric vehicles in the U.S.

Tesla's charging standards were proprietary to Tesla Motors until last November, when it made its designs and specifications public and renamed the technology the North American Charging Standard (NACS).

Rebecca Tinucci, Tesla's senior director of charging infrastructure, said:

It's great to see the entire industry come together to adopt North American charging standards.

Some market analysts say that Tesla's partnership with Ford and General Motors, two American car giants, is a major victory for Tesla and its charging technology, which is expected to put pressure on other automakers and the US government, which is investing billions of dollars to build electric vehicle charging networks, to force them to adopt Tesla's technology.

Sure enough, since Ford and General Motors joined NACS, manufacturers and operators of CCS chargers such as ABB E-mobility North America, Tritium DCFC, EVgo and FreeWire, subsidiaries of Swiss industrial company ABB, have raced to announce the addition of NACS plug connections to their charging stations.

Globally, China, as the world's largest electric vehicle market, has its own charging standards. Japanese automakers such as Toyota and Nissan have introduced another charging standard called CHAdeMo.