On April 14, according to the Financial Associated Press, a poster sent by Ford electric sales staff to intended consumers a few days ago showed that the price of the Mustang Mach-E series of electric horses was about to be adjusted, and the price of each model increased by 7,000 yuan to 22,500 yuan. The sales staff revealed that the exact price increase time has not yet been obtained, and it is expected to be between April 20 and 30.
In this regard, the relevant person in charge of Ford Electric Horse said: "There is indeed a plan in this regard, and the price increase amount of specific different models will be announced on April 30." ”
Ford Mustang Mach-E was officially launched in China on April 23, 2021, with a price range of 265,000-37.99 million yuan, and the new car was officially delivered at the end of 2021. Today, Ford China released information that Ford China Electric Vehicle Division delivered a total of 969 smart pure electric SUV Mustang Mach-E to customers in March, and the delivery speed has steadily increased.
At present, the booking to delivery cycle has been shortened to the fastest six weeks. In the face of the two major challenges of test driving and delivery brought about by the epidemic, the electric horse team provided users with warm services such as cross-city delivery and door-to-door test driving under the premise of meeting the epidemic prevention and control policies.
The Ford Mustang Mach-E offers a wide range of options, including standard endurance rear-drive version, long-endurance rear-drive version, long-endurance four-wheel drive version and GT version, covering a range of 492 km to 619 km.
Different from the previous Changan Ford sales channels, Ford Mustang Mach-E adopts the direct sales model that is more respected by the current new forces, and users can make an appointment for test drive or direct decision through Ford's official website, official WeChat Mini Program or APP, including ordering, picking up and delivering cars, etc., which can be completed online, and the transparency of this way is far better than the traditional 4S store model.
In fact, the price increase was expected as early as possible, after all, the new energy automobile industry ushered in a tide of price increases in March, and it was not easy for Ford to insist on so many days. However, whether this wave of price increases will affect terminal sales is uncertain at present.