Today, Ford Motor (China) Co., Ltd. (hereinafter referred to as Ford China) announced that in the first quarter of 2022, a total of nearly 125,000 vehicles were sold in China, down 18.8% year-on-year, in the face of multiple external environmental challenges such as chip shortage and the resurgence of the epidemic, Ford actively responded with partners and suppliers, and accelerated sales and marketing strategies to digital transformation to ensure the smooth progress of "Ford China 2.0" businesses. A number of "Ford China 2.0" strategic models have been on the market since March, and all of them have received more orders than expected.
Ford China sold nearly 125,000 units in the first quarter of 20221, down 18.8% year-on-year. Ford, together with partners and suppliers, has actively responded to the severe challenges of the external environment such as chip shortages and the resurgence of the epidemic, and promoted business development in China. A number of "Ford China 2.0" strategic models were launched in March, and the order volume exceeded expectations
Ford brand passenger cars sold 46,719 units in the first quarter. Ford's flagship sedan, the new generation of Ford Mondeo, has received nearly 10,000 orders
The Lincoln brand sold 19,471 vehicles in the first quarter, achieving consecutive positive quarter-on-quarter growth against the trend, setting a record for single-month sales in the first quarter and February
Ford China Electric Vehicle delivered a total of 969 Ford Mustang Mach-E to customers in March, with a steady increase in delivery speed, with the fastest delivery of new vehicles in six weeks
Ford's iconic star model, the new F-150 Raptor, detonated the entire high-end off-road pickup market and was warmly sought after by fans. Within 3 hours of the opening of the small booking, the booking exceeded 2,000 orders
"Ford China 2.0 strategic products such as the new Lincoln Z, the new generation of Ford Mondeo have been put on the market, and the phenomenon of receiving widespread popularity from customers shows that our two iconic brands and product connotations are full of potential in China, although chip shortages, raw material price increases and sudden epidemics are bringing continuous challenges to the industry, we are confident enough in the long-term market development and our performance." Chen Anning, president and CEO of Ford China, said, "This year is also a crucial year for Ford China to accelerate the development of electrification, we have overcome the impact of the epidemic on battery supply at the beginning of the year, the delivery speed of Ford Mustang Mach-E pure electric smart SUV began to climb steadily in March, and we will also bring consumers more intelligent products worth looking forward to this year." ”
Sales Highlights:
After the best sales in history since the brand entered China in 2021, Lincoln China set a record sales record in the first quarter, reaching 19,471 units, and achieved continuous positive quarter-on-year growth. Among them, sales in February increased by 34% year-on-year, the best performance since entering China.
Ford brand passenger cars sold 46,719 units in the first quarter. Although the market activity in the first quarter was affected by the epidemic, the Ford brand still launched a number of blockbuster new cars in a row, and the order volume exceeded expectations.
Ford-brand and Jiangling brand commercial vehicles sold 50,970 units in the first quarter of 2022, outperforming the industry's overall performance.
Ford China Electric Vehicle Division delivered a total of 969 mustang Mach-E smart and pure electric SUV units to customers in March, and the delivery speed has steadily increased.
Product Highlights:
Lincoln brand full range of models
Lincoln's domestic models – the Lincoln Adventurer, the Lincoln Navigator, the Lincoln Aviator and the all-new Lincoln Z, which just launched in March , sold 18,919 units, accounting for 97% of sales.
Lincoln's first domestic model, the Lincoln Adventurer Corsair, sold a total of 10,915 units in the first quarter, once again topped lincoln's quarterly sales of single models and won lincoln's single-month sales title for 23 consecutive months.
As Lincoln's first "smart" car in China, the new Lincoln Z of the "Smart Collar New Generation" was officially launched on March 12, and the cumulative orders have exceeded 5,600 so far.
The new generation of Ford Mondeo
Ford brand sedan flagship, the new generation of Ford Mondeo in March, the new model fully absorbs the needs of Chinese users for innovation, digital experience and design, since the March pre-sale has received enthusiastic attention from the market, has received nearly 10,000 orders.
Ford Lingrui
As a new model recently launched by Jiangling Ford Technology, Ford Lingrui has received 5,000 orders for SUV customers in China with its high energy quality, excellent wide-body design and pioneer technology that surpasses its peers in the name of "challenger", and has received 5,000 orders since its launch at the end of March.
Jiangling Motors Quanshun Ambulance
At present, Jiangling Motors' Quanshun Ambulance has once again shouldered the heavy responsibility of fighting the epidemic, receiving a total of 5,100 production orders for Quanshun ambulances in the first quarter, and the company is working day and night to produce emergency factories to escort the fight against the epidemic.
Smart pure electric SUV Mustang Mach-E
The speed of delivery of the Pure Electric SUV Mustang Mach-E has steadily increased, and the booking-to-delivery cycle has now been shortened to a maximum of six weeks. In the face of the two major challenges of test driving and delivery brought about by the epidemic, the electric horse team provided users with warm services such as cross-city delivery and door-to-door test driving under the premise of meeting the epidemic prevention and control policies.
Brand new Ford F-150 Raptor
As Ford's iconic star model, the new F-150 Raptor detonated the entire high-end off-road pickup market, and was enthusiastically sought after by fans, with bookings exceeding 2,000 within 3 hours of the opening of small bookings.
Turning Challenges into Opportunities To further implement the "Ford China 2.0" strategic goals
In the face of the resurgence of the epidemic and the restrictions of epidemic prevention and control measures in many places, Ford China quickly adjusted its customer communication methods, accelerated the digital transformation of sales and marketing strategies, and with the listing of the new Lincoln Z, the new generation of Ford Mondeo, and Ford Lingrui as scheduled, this series of new products built around The needs of Chinese consumers, especially the needs of smart interconnection and digital experience, have received more than expected orders. At the same time, Ford China's teams quickly adopted innovative sales measures during the epidemic, including online car viewing, 1-on-1 test drive, video explanation, online car booking and online car financial services and other contactless car purchase services, which better solved consumers' car purchase and car purchase concerns.
The global automotive industry is undergoing profound changes around "electrification" and "intelligence", under the leadership of The Ford Global Ford+ plan, Ford China will continue to accelerate the implementation of the "Ford China 2.0" strategy on the basis of the comprehensive completion of the four major centers today, with the needs of Chinese consumers as the center, and is committed to creating a beautiful vision of a smart travel life for consumers in the future.
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