Like Fox and Yihu, Mondeo is also a product that accompanies Changan Ford to cultivate the Chinese market for many years, witnessing the growth and change of Changan Ford in China for many years, it is quite legendary, in 1986, Ford invested up to 6 billion US dollars to develop Mondeo's "world car", and then Mondeo lived up to the expectations of the world. In 2004, Mondeo was first introduced to China and achieved success in the Chinese market, but Mondeo has not been replaced for many years since the fourth generation of the model was launched in 2013.
According to the "Auto Business Review", now Changan Ford Mondeo has finally ushered in a replacement again, priced at 159,800-216,800 yuan, and a total of 4 models have been launched. Since Ford China released the "Ford China 2.0" strategy in 2019 and put forward the concept of "More Ford, More China", we can clearly see that in recent years, Changan Ford has made large-scale business adjustments in order to adapt to the changes in the Chinese market, and shaped its brand image in a younger and more avant-garde direction.
Integrating into Chinese culture is more in line with the aesthetics of young people
The new generation of Mondeo is a very typical "more Ford, more Chinese" model, which is well reflected in the exterior design of the new car. It is based on the family's latest "potential energy aesthetics" concept, the front face adopts 3D parametric scale grille, and the blackened middle net is naturally connected with the sharply shaped headlights on both sides, so that the visual effect of the entire front end is extended horizontally. The curved design of the two sides of the through-the-day running lights is inspired by the chinese calligraphy's treatment of the folding angles. It is worth mentioning that the new car is equipped with an active closed air intake grille as standard, which can optimize the wind resistance coefficient when using the car to ensure a better working environment for the power system.
The length, width and height of the new car are 4935mm, 1875mm, 1500mm, the wheelbase is 2945mm, compared with the previous generation of models, the size has been fully improved, especially the wheelbase has been increased by 95mm, beyond the conventional level of medium-sized cars, I believe that the knee space performance of the passengers sitting in it will be further optimized, which is undoubtedly catering to the pursuit of large space by young Chinese consumer groups.
From the side, the new generation of Mondeo body is more slender and elegant, from the C pillar to the roof line that slopes sharply downward to create a large slip effect, coupled with high waistlines, black side skirts, large size wheels and other design elements, bringing a good sense of sport to the new car, in addition, the new car also uses a hidden door handle design, making the body appear more advanced, simple and stylish.
There are many design elements at the rear, and the rich lines and the strong contrast between the concave and convex surfaces make the rear of the car very three-dimensional like a carefully carved sculpture, and the through-type taillight shape echoes with the headlights, and the inner section of the light cavity has a bit of a RUSTIC feeling, which further enhances the sports atmosphere of the new car. As a replacement model, the new generation of Mondeo and the fourth generation of models compared with the design has undergone great changes, led by the Chinese team on the basis of the development of the new car also gives people a sense of "more understanding of the Chinese in various senses", in fact, in the product design, Ford has always been unique, and now this unique integration into more Chinese culture.
Comparable to high-end pure electricity, the sense of intelligent interaction is first-class
In terms of interior, the new generation of Mondeo and other new cars produced by Ford in recent times, vigorously pursue the sense of science and technology, in addition to the entry-level model equipped with a 13.2-inch central control screen, the new generation of Mondeo is equipped with a 1.1m super large screen that runs through the entire central control, which is composed of a 12.3-inch full-color digital LCD dashboard + a 27-inch 4K central control screen.
In fact, whether it is visual effects or use of the feeling, the new generation of Mondeo to bring the intelligent experience can be comparable to some high-end pure electric products, in the FNV electronic and electrical architecture of the blessing, the new car has the full ability to process, transmit a huge driving data, so the new generation of Mondeo can not only achieve the vehicle global OTA remote upgrade function, while the main and secondary drivers work together, the split screen operation is also a small Case for it.
The SYNC+2.0 intelligent interconnection system, which deeply links Baidu's intelligent ecology, is also developed based on the needs of Chinese users, with multiple functions such as face recognition, gesture control, voice control, etc., and has a very rich application ecology to ensure that the convenience and entertainment needs of drivers and passengers can be met. There is also Ford's world's first visual virtual artificial intelligence assistant VPA Zhixing Partner with its own learning ability, enabling users to quickly reach a tacit understanding with the new generation of Mondeo and bring a stronger interactive experience.
In order to meet the needs of young Chinese consumers for safe cars, the new generation of Mondeo is also equipped with Ford's new generation co-Pilot360 intelligent driving assistance system, integrating 18 intelligent driving assistance, and based on up to 23 sensors in the vehicle, it can effectively ensure driving safety and, especially Ford's world's first L2-level active driving function - BlueCruise active driving assistance function, which can support the realization of "quasi-automatic driving" in specific sections. Coupled with the V2I vehicle-road coordination system connected to the urban intelligent transportation system, it controls the urban road conditions, releasing the driving pressure of the driver to a certain extent, and making it easier to use the car.
Entry is 2.0T+8AT, zero hundred 6.5S performance is strong
As a "century-old store" in the automotive industry, Ford has a deep knowledge of power technology, and the new generation of Mondeo is equipped with Ford's fourth-generation Ecoboost 2.0T engine. This 2.0T engine has a maximum power of 175 kW and a peak torque of 376 N·m, and the parameter level is in the upper and middle reaches of the joint venture engine with the same displacement, and the power can be described as very abundant. It is worth noting that this engine is standard for the whole series on the new body, and it can be enjoyed at the beginning, which is more sincere than many models of the same level of products with small displacement engines to perfunctory you.
In addition, the transmission of the 8AT gearbox is also the standard of the whole series, throughout the entire market, less than 160,000 can buy a joint venture new car equipped with 2.0T + 8AT power combination, this kind of thing is still relatively rare, and 8AT as a very mature technology of the gearbox, not only will bring a smoother driving experience, durability performance is also better. At the same time, the new generation of Mondeo also offers three driving modes, and its zero-hundred acceleration is only 6.5S, which also surpasses most of its peers.
Written in the end: According to the data released by Ford China, Ford China's annual sales reached 625,000 vehicles in 2021, an increase of 3.7% year-on-year, of which Ford EVOS, Ruijie and other products have made great contributions, which is enough to illustrate the success of the "more Ford, more China" strategy. After years of polishing, the new generation of Mondeo has also carried out a "more Chinese" transformation, and won the recognition of Chinese consumers, since the opening of pre-sale orders quickly exceeded 10,000, I believe that with the listing of a new generation of Mondeo, coupled with the recovery of the Chinese car market, this year's Changan Ford's market performance will be further.