On April 14, Ford China released sales data for the first quarter of 2022, totaling 125,000 units, down 18.8% year-on-year, and officials said that the main reason was due to the external environment such as chip shortages and the resurgence of the epidemic.
Specific to the brand, Ford brand passenger car sales in the first quarter of 46,700 units, of which the new generation of Mondeo has just been listed has received nearly 10,000 orders; Lincoln brand sales in the first quarter of 19,500 units, against the trend to achieve quarter-on-quarter positive growth, and set a single-month sales record in February, of which Lincoln Adventurer sales in the first quarter reached 10,900 units, has become a pillar of sales, the Lincoln Z listed in early March currently has more than 5,600 orders; Ford brand and Jiangling brand commercial vehicles, sales in the first quarter reached 51,000 units, and the newly listed Lingrui has now received 5,000 orders; in addition Ford China Electric also delivered 969 Mustang Mach-E to customers in March. At the same time, the new F-150 Raptor market, which has become an official import, has performed strongly, and the current booking has exceeded 2,000 orders.
Chen Anning, president and CEO of Ford China, said that with the launch of Ford China 2.0 strategic products such as the new Lincoln Z and the new generation of Ford Mondeo, and has achieved good market feedback, Ford China has enough confidence in long-term market development.