Mondeo's journey to China

In 1924, Sun Yat-sen, the founding father, sent a letter to Henry Ford asking him to help establish China's automobile industry.

In 1928, ford established a sales and service branch in Shanghai, and the organization's operations were not terminated until World War II.

In 1978, Henry Ford II met with the country's chief architect, Deng Xiaoping, the first American automaker to set up a business in China, and set up a China affairs office in the same year.

On October 25, 1995, Ford Motor (China) Co., Ltd. was established.

On April 25, 2001, Ford Motor Company and Changan Automobile Group cooperated to establish Changan Ford Automobile Co., Ltd., each with 50% of the shares, specializing in the production of cars that meet the needs of Chinese consumers.

In 2003, Changan Ford's first sedan, the Ford Fiesta, went on the market, and in May of the same year, the second product, Mondeo, was officially launched.

The third generation of Mondeo

Unlike the old guy GM, Ford's pricing strategy is to convert dollars into yuan prices, and the Carnival has won the A-segment market with excellent price and quality.

At that time, the B-class car market, Buick LaCrosse set off a v6 war, the car companies killed the red eye, the third generation of Mondeo just entered the Chinese market, can only stand firm.

Thanks to the National III displacement standard, the sales of the third-generation v6 Mondeo have risen steadily, the reputation of consumers is also good, and Ford's trip to China is also smooth.

High reliability, fierce acceleration, stable chassis, and large space are all consumers' impressions of the third generation of Mondeo.

In 2010, the National IV emission standard was introduced, and the 2.5v6 displacement gradually withdrew from the Chinese market.

The performance of the third generation of Mondeo is like the Mazda car system, this is because Changan Ford initially set the goal of the main A-class car market, consumers know that Ford has a good car of Mondeo, only because the publicity is not strong, so whether to buy or not to buy is another matter.

Fourth generation: Aston Martin. Mondeo

With the opening of Ford's global strategy, Mondeo has also ushered in the fourth generation, and the recognized Yan Wang was simultaneously listed in the Chinese market in 2013.

Here is a digression, 2017 just came out of school to work that will happen to encounter two cars parked together, my friends and I do not understand the logo, agree that the handsome car is more expensive, and later found out that I made a mistake.

The original two cars are attached to the map, welcome to compare.

Appearance is a topic that the fourth generation of Mondeo can not avoid, the high appearance of Martin's face makes Mondeo and Fox kill four parties, but because of the standards of the fourth country, Mondeo prepared for the Chinese market makes Ford in the United States.

In order to cater to the national fourth displacement, the fourth generation of Mondeo in the Chinese market has only 2.0 displacement, and the US market continues to use the V6 engine.

As compensation, the Mondeo in the Chinese market has been equipped with an increase in configuration before its launch, and there are six adjustments to the rear seats and an optional in-car refrigerator.

Ford's differential treatment stunned the Americans, why is it expensive at 600 US dollars (equivalent to 4800 yuan at the time), and there are so many more configurations, I Americans buy Mondeo without even a rear row adjustment?

The Mondeo in the European market makes people cry out for cutting leeks.

In the face of the pressure of consumers in the European and American markets, Ford chose to resist hard, although the storm was suppressed, but it buried a big thunder.

The only thing that makes Ford happy is that the Mondeo in the Chinese market has a huge response, pointing to the B-class car crown left by Regal, and even in 2014, Audi's containment of second-tier luxury, Ford Mondeo even sold for 300,000.

Just as Ford was taking the spring wind, a butterfly on the American continent flapped its wings.

The backyard caught fire and Monty dumped on the line

In 2015, Ford decided to re-segment the Chinese market for cars, adding the lowest entry-level model, the Forres, and the flagship Taurus.

Forres assisted Fox in keeping the A-class car, Taurus took over the 300,000 price point of Mondeo, and everything went so smoothly at first, until something happened to Volkswagen.

In 2015, Volkswagen exploded in the United States, and the sky-high fine of $25 billion was the biggest event in the car circle that year.

Before Volkswagen could react, Japanese car companies suddenly attacked in the United States, reducing prices to sell models, and forcefully suppressing Volkswagen's market share.

The sales volume of the American system in the United States also suddenly plummeted, the reason is that American consumers do not buy the accounts of the United States.

Buick and Ford licked the hatred of Chinese consumers a few years ago, American consumers can remember clearly, now the Volkswagen series can not be bought, but the Japanese price reduction is cheap, is it difficult to buy you two "traitors"?

In the face of declining sales, in order to protect the US market, Ford executives were urgently transferred, and before leaving, they still believed that the future of the Chinese market was very good.

As a compromise, Mondeo eliminated rear trim and car refrigerators, and the price was lowered, with Taurus taking over the 300,000 mark.

Then something that surprised the world came to the Chinese auto market.

Mainstream B-Class cars broke off their axles in 2016.

In order to cope with the high fines and at the same time to preserve the US market, Volkswagen decided to reduce the price of the US model and suffer from Chinese consumers.

In order to adjust the profit of the price in the United States, Liangtian decided to suffer from Chinese consumers.

As for Montius...

Coincidentally, this is not, all think of cutting corners.

The most intriguing thing is that after Mondiu lost the shaft, Mazda hoped to restart negotiations with FAW.

In 2016, the Internet gradually became popular, and compared with several other brands, The fame of Mondudius instantly spread throughout the country.

At that time, Changan's public relations department really gave all car companies a negative teaching material.

Nowadays, some car companies make mistakes, there will always be people who say give him another chance, and other car companies make mistakes and directly ridicule and insult, and it is also during this time that the network water army appears.

Speaking of Mondius, do you have any other impressions of Mondeo?

Stinks!

In 2016-2017, Mondeo was frantically complained by consumers because of the peculiar smell, but those who complained consumers did not know that in the hospital bed, the consumers of another brand shed tears of envy, and the original poison interior incident of this brand was washed away by the water army.

The timing of Mondeo's accident coincided with the Fox transmission incident and the pterodactyl broken shaft, and Changan's public relations were directly messed up, and even fell over to 3.15.

Scandals continued to ferment on the Internet, and Ford's brand plummeted.

Revamped Mondeo

In 2017, Ford said it wanted to deepen its cooperation with Jiangling, but then somehow it didn't work out, and Mondeo made a makeover.

However, it is difficult to harvest the water, and it is more difficult to come back than to ascend to the sky, and Ford's sales are visible to the naked eye.

Consumers admit that Taurus is a good car, but hanging up the Ford logo is not selling.

The Chinese market is abandoning Ford.

Fifth generation Mondeo

The latest model of Mondeo, which provides cars for China, came out with great controversy and each with its own opinion.

Some say the king returns, some say there are no waves.

Is it still a B-Class car with an alternative?

I think the new Mondeo can still choose, at least in the current mainstream B-class car, than the configuration, than the power, the new Monte are the existence of the top three.

The coarse grain of 92 is enough to make up for the gap of high fuel consumption, and the fuel consumption of no matter which B-class car is not too bad.

Listed in March, Mondeo sold: 555

It was as if it was a cry of abandonment by the market.

The new Mondeo has the intention to become the benchmark of B-class cars again, but the rapid layout of the Changan brand, Ford's abandonment of the car market, and the fact that Mondeo can usher in the fifth generation are all considered to be a blessing.

Mondeo "MONDEO" derives from the French word "Monde", which is a depiction of elegance and is a symbol of classicism and nobility. "MONDEO" also means "Mondial", that is, "the whole world", and Ford Motor Vehicle uses this to express a kind of arrogance that overlooks the world.

Now that he is worried about internal and external troubles, how can Mondeo hope to look down on the world?