Ford treats Chinese consumers differently, cheaper than Maribal, but enjoys "Taurus"
Most overseas car brands will have some examples of differential treatment in the Chinese market, the more common is that overseas models are cheaper than domestic models, and there are also some global models with higher configurations in foreign markets, but after being introduced to the Chinese market, there is a phenomenon of reduction. This kind of differential treatment is obviously very offensive, whether it is Ashkenazi Japanese or American, there are too many examples to pick out. So is there a reverse discrimination? In fact, this year Ford has a car is very interesting, this product is the new generation of Ford Mondeo.
Originally, Ford Mondeo was a high-end model, but after this replacement, it was very low-key, the starting guidance price was controlled at 159,800, and the highest configuration was only 216,800, and the entire series adopted a 2.0T high-performance turbo engine, with an 8at hand automatic transmission, and the chassis was also an aluminum alloy control arm. Now looking at Ford Mondeo is definitely a spoiler, even cheaper than the Maribor XL.
In fact, the domestic version of the new generation of Mondeo has been pushed to the overseas market by Ford, such as the UAE version of the new Taurus launched in the Middle East market, which is actually the Mondeo produced by Changan Ford. To put it bluntly, Ford directly exported the Chinese version of Mondeo to the Middle East market, calling taurus impacting the higher-end price range.
That is to say, this time not only Changan Ford took the lead in releasing the new Mondeo, but also took the lead in putting it into production, the lengthening range is relatively large, and the power performance configuration is also relatively strong, which basically allows Chinese consumers to spend less money to enjoy the original Taurus experience. The total length of the new generation of Mondeo body has reached 4935mm, the wheelbase has been extended to 2945mm, if judged by general experience, you say that it is a C-class car, there is nothing wrong with it, but this time Changan Ford still calls it a B-class mid-size car.
Compared with the old generation of Ford Mondeo, the appearance of the new generation of products began to take the sports route, which did not look so business and calm, but at this stage the sports cross-border style is more mainstream, after all, the post-90s and post-00s consumer groups are rising. The new Mondeo uses an active intake mid-mesh with split headlights, a colour-block roof and concealed door handles on the sides, and the rear-end through-lighting is not absent.
The interior is directly inherited from the new Lincoln C luxury sedan's technology atmosphere, even if the lowest new Mondeo is taken out to compare the Accord Mago, the dual large-screen technology atmosphere is also the level of hanging. What's more, in addition to the minimum, the other main versions of Mondeo all offer a 27-inch large entertainment 4K screen, which is the full screen that began to be popular last year, and the large screen extends to the co-pilot's side.
Before the replacement of Mondeo, consumers wanted to spend less money to enjoy high performance, or choose Buick Regal GS or Maribao XL, but this time the cheaper Mondeo brought a 238 horsepower engine, which is stronger than the GM 2.0T.
The question is, do you think Mondeo is generous this time? Welcome to leave a message in the comment area and discuss with fans! Spend a second to pay attention and make good friends for a lifetime! Some of the pictures come from the Internet, it is not easy to write an article, and it is expected that the officials will be able to click three times in one click.