This is true both in terms of sales and financial reports. Recently, Ford China released sales data, the first quarter of this year's terminal cumulative sales of 125,000 units, down 18.8% year-on-year, of which Ford brand passenger car sales in the first quarter of 46,700 units, a year-on-year downward trend.
The author believes that Ford's sales in the Chinese market are worrying, mainly because of the excessive aging of the product line and the frequent quality of old models, I thought that Ford has been aware of this problem, but from the recently released official map of the new Taurus, this is not the case.
(New Taurus)
in Mondeo
A few days ago, Ford announced the official map of the new Taurus, from the perspective of iterative relationship, we can regard it as the 8th generation of Taurus. From the outside, the appearance of the new Taurus and the design of the new Mondeo are very imaginary, whether it is a scaly front grille, a split headlight group, or a hidden outside handle, the only difference is that the new Taurus tail marker is marked "TRURUS".
Such a design, in fact, makes the author very surprised, after all, there is still a certain gap between Taurus and Mondeo. Although both are medium-sized cars, the precise positioning of Taurus is obviously the standard for medium and large cars. And this new Taurus matryoshka design, the public look at it and call it "insider".
In terms of interior, there are some differences, the interior of the new Taurus does not use the new Mondeo Dalian screen, but uses the design of the dual screen, that is, the LCD dashboard and the central control screen are combined, and its interior uses black and white color collocation, which is probably to highlight a certain sense of movement.
In terms of power, the new Taurus is equipped with a 2.0T turbocharged engine with a maximum power of 175 kW and a maximum torque of 376N.m, and the transmission may match the 8-speed automatic or 8-speed manual transmission. In addition, plug-in hybrid models will be launched in the later stages of the new car.
Judging from the above content, the new Taurus is actually quite disappointing, and behind this, it is actually a disappointment for Ford. After all, in the past two years, Ford has been shouting to achieve self-redemption and make Ford more Chinese, and in the next few years, it will launch a number of new cars in the Chinese market, vowing to use models closer to the Chinese market to regain the share it lost.
Unfortunately, we did not even think that Ford was to come up with a new car like the new Taurus to perfunctory the Chinese market. Well, if taurus is a niche model, it is not a model that Ford uses to go, but looking at Ford's other models, compared with the sales of previous years, the gap is really too big.
Write at the end
In general, the "change the soup does not change the medicine" market strategy has always been the biggest obstacle restricting Ford's sales in the Chinese market, if Ford does not make adjustments, Ford's rise in the Chinese market has a long way to go, I would like to ask you, for the new Ford Taurus, what do you think?