Recently, Lincoln Z completed its listing in the Chinese market, launching a total of 7 configurations, priced between 252,800-34.08 million yuan. How is Lincoln's model built for Chinese in the market? Today Che Degang to analyze it.
preface:
Before saying Lincoln Z, I still want to review it with everyone again, Ford Taurus this car! The top of the Ford Taurus guidance price of the year was only 288,900 yuan, equipped with a 245 horsepower 2.0T engine, matching the 8AT gearbox, the wheelbase reached 2949mm, the rear row also has a seat belt airbag, and the front and rear seats are all equipped with heating, ventilation and even massage functions! Listed in 2019, the configuration is simply the existence of the ceiling at that time, and to this day, the configuration of this car is not low. However, the marketing can not keep up, coupled with the vehicle's engine system is often stuck, the design is not in line with the Chinese aesthetics, so that the sales of this car is not good. At that time, Che Degang believed that the configuration, space and chassis performance of a Ford Taurus would be difficult to appear again within 300,000.
The market environment in which lincoln Z is located
As Ford's high-end brand Lincoln, this time developed specifically for the Chinese market, launched the Lincoln Z model, this car inherits the many advantages of the Ford Taurus mentioned above, while improving the shortcomings, the wheelbase reached 2930mm, positioning itself as a medium-sized car. In this level, competitors mainly include Audi A4L, Mercedes-Benz C-Class, BMW 3 Series, Cadillac CT4, Cadillac CT5, Volvo S60 and so on. The price of these cars is basically between 250,000 and 400,000 yuan, covering first-line and second-tier luxury brands, German cars are mainly based on scientific and technological configuration and control and brand value, and American cars are mainly high-configuration, cost-effective and large space.
Obviously, the problem once again falls back to the cost performance and daily use of functionality, is it to spend more money to buy a first-line luxury brand, or to spend less money to buy a second-line luxury brand? What are the differences between the two in actual use? It depends on the product strength of today's protagonist Lincoln Z, to see if it can achieve a good balance, so that everyone can buy better luxury cars with less money. We chose the Currently popular Audi A4L in the BBA, the Volvo S60, which is known for its Nordic minimalism and safety, and the Cadillac CT5, which is also American but with a higher positioning, and made a simple comparison with the Lincoln Z.
The appearance has its own advantages
For the appearance of Lincoln Z will not be too much to repeat, before we have a lot of articles have been described in detail, after the listing of Lincoln Z this time, there are two kinds of appearances to choose from, namely the sports-based i cool series and the luxury-based i-share series, the main difference in appearance is the front and back bumper shape, in addition, the i-cool series uses a lot of black decorative parts, i enjoy the use of some chrome trim parts, the two rim shapes are also different.
Among competitors, the Audi A4L has become more and more sporty after the two years of redesign, and even used the sports appearance kit on some RS models, which is why it has received orders from many young people. Volvo S60 adopts the Nordic minimalist style that has been loved by young people in recent years, and there is basically little contrast in appearance, taking the route of literary and artistic youth. The Cadillac CT5 is a sporty design, with a variety of irregular geometric design elements throughout the vehicle. Che Degang felt that the appearance of the Lincoln Z was just in the middle of these cars, the hidden door handle made the side look simple and integrated, and the front face of the mouth and wheel shape did not lose movement. Below we look at the data differences on the table, the price is as far as possible to choose about 340,000 yuan, and the model name is abbreviated.
Although the Lincoln Z has a certain advantage in length, it loses to the Cadillac CT5, which is also american, in terms of wheelbase, but the spatial advantage is still obvious in the same class. The spatial performance of American cars does not have to worry at all, and the wheelbase is only a form of space comparison, which does not represent the actual interior space performance.
The configuration truly meets the needs of the Chinese people
In terms of configuration, Lincoln Z can be said to have achieved a complete victory. Before, we always coveted the screens that only existed in the control of those imported models, and now our domestic independent brands have long been far ahead of overseas car companies in terms of car and machine systems. The "earthy big screen" that everyone often complains about has now become the standard of almost all models, and the 12.3-inch LCD meter and 27-inch through-view panoramic screen on the Lincoln Z series are definitely a highlight! Developed according to the needs of Chinese consumers, smooth intelligent configuration is rich, only need to log in to an account, all functions are simple and easy to operate, and can download many APP, support the Internet of Vehicles and voice control and OTA upgrades, in the system logic and performance are not lost to domestic independent brands. Below we use a table to show the advantages of the Lincoln Z in terms of configuration.
The above list is the active security configuration, intelligent technology configuration and comfort configuration that everyone often uses every day, and it is clear that the lincoln Z series in all aspects is completely ahead of the opponent. Cadillac CT5 also performs well in terms of comfort configuration, while volvo S60 has a lot of human configuration, but the technology configuration is slightly behind, and even in this era there is no OTA upgrade. As for the Audi A4L configuration, it is obviously the lowest, but the missing configuration in the list can be optional, of course, the price is not cheap.
Power and chassis performance
In terms of power, the Lincoln Z is equipped with a 2.0T high-power turbocharged engine, which matches the 8-speed automatic transmission, and this power system is standard in the entire series. The chassis uses a front McPherson rear multi-link independent suspension, the overall tuning is biased towards comfort, can filter out a lot of small bumps. Below we use the table to visually compare the differences between several cars in terms of chassis and power.
Through the comparison of the charts, we can see that the lincoln Z's high-power 2.0T engine is indeed outstanding in performance, and the Cadillac CT5, which is also an American series, is also very good at performance. There are pros and cons to the suspension structure, but the suspension tuning of the Lincoln Z and Cadillac CT5 is very soft and comfortable, and even the Cadillac CT5 uses electromagnetic induction suspension to further eliminate the bumps transmitted to the car. The Audi A4L is more inclined to the transmission of road sense, and the suspension is tight and the driving texture is good. The Volvo S60's performance is somewhere between American and German, with a more electronic twist on the controls and a more comfortable ride.
Chedegang Summary:
Obviously, the price difference between these models is not very large, and under the same price, everyone needs to make a choice for the brand. And the previous question, whether there is a gap between the next-line luxury brands and second-tier luxury brands at the same price, the answer is very obvious, at least in this price range. As the owner of the car, the performance of the configuration is particularly important, after all, this will be a partner who will accompany you in the next few years, Lincoln Z in intelligent configuration, luxury configuration and other aspects of the performance are very prominent.
In the field of mid-size cars, brand value is indeed an important condition for everyone to choose a car, and the sales volume of BBA is enough to explain everything. But this does not mean that other consumers will not tilt to the configuration, excellent cost-effective advantages make the Lincoln Z market competitive. However, brand recognition still needs to be improved, the later publicity needs to be enhanced, and another joke is that the four words of "Changan Lincoln" at the rear of the car more or less make consumers at this price level a little embarrassed.