With the impact of the epidemic and the global economic downturn and other reasons, in order to exchange for the increase in sales volume, many luxury brands have adopted the dimensionality reduction and combat strategy of terminal preferential policies to enhance product competitiveness. In the domestic market, the luxury brand B-class sedan with a discount of more than 50,000 yuan truly achieves the experience of "the price of the middle cup for you to raise the big cup for free", and it is indeed very attractive to use the price of the joint venture brand to start the luxury brand model.
Today, the professor took stock of the luxury brand B-class sedans with a cash discount of more than 50,000 yuan to see if they were worth the money after the discount. Without further ado, you may wish to follow the professor's footsteps to find out and see if these luxury cars are the dishes of everyone's heart!
If you mention the luxury medium-sized sedan in the BBA brand, I believe that many people must have a Mercedes-Benz C-class in their minds. In the past 2021, the cumulative sales of mercedes-benz C-class in the whole year were 126,021 units, second only to bmw 3 series in the same class formation, and it is conceivable that Mercedes-Benz C-class has won the favor of domestic consumers.
The new generation of Mercedes-Benz C-class products are more excellent, whether it is the interior layout or exterior design are in line with the big brother Mercedes-Benz S-class, the appearance is fashionable avant-garde, the interior is full of technology, in order to be able to make sales go further, Mercedes-Benz C-class can be described as a full effort.
Once upon a time, the configuration of the Mercedes-Benz C-Class has been criticized by consumers, but today, unlike in the past, the current Mercedes-Benz C-Class has been optimized and upgraded in this regard. The whole series is equipped with active braking system, lane departure warning system, lane keeping assist system, active braking system, fatigue driving reminder and fixed speed endurance as standard, etc. It should be known that some of the above functions can be optionally installed on the BMW 3 Series to obtain.
In addition, the Mercedes-Benz C-Class is equally outstanding in terms of personalization and personalization, and the adjustable rear of the co-pilot and the addition of 64-color ambient lights in the car are in line with the aesthetic concepts of contemporary young consumer audiences.
According to the current highest cash discount of 53,000 yuan in Guangzhou, the naked car price of Mercedes-Benz C-class entry-level models is only 272,200 yuan, which is extremely cost-effective for first-line luxury brands. If you are a young consumer who does not pursue displacement and feels that 1.5T is out of grade, the Mercedes-Benz C-Class is indeed a "pop-up" luxury car.
Although Audi, BMW and Mercedes-Benz are both domestic first-line luxury brands, their brand appeal is not as good as the former two, so it is necessary to promote sales share through large discounts. The Audi A4 is no exception, maintaining its market competitiveness through the dividends of large cash concessions, and is second only to bmw 3 series and Mercedes-Benz C-class in last year's luxury mid-size sedan rankings.
The important reason why sales can be second only to BMW 3 Series and Mercedes-Benz C-Class in the luxury mid-size sedan ranking is that the size is good enough, in the concept of whether the car is competent in terms of wheelbase, the body wheelbase data has reached a staggering 2908mm, which is no less than the same level of models, and even comprehensively crushed.
As a luxury brand B-class sedan, Audi A4L product power is no less than Mercedes-Benz C-Class and BMW 3 Series, the entry-level model standard with 2.0T + 7DCT powertrain, and does not because of the low-end model to distinguish treatment, the professor believes that this operation is very conscientious.
According to the current highest cash discount of 55,000 yuan in Guangzhou, the price of the audi A4L entry-level model naked car is only 266,800 yuan, from the perspective of cost performance, compared with the competitive competitors with only 40,000-50,000 yuan of discounts, it can be described as extremely cost-effective. If you are a young consumer who pays attention to brand image and the aura of luxury brands, the Audi A4L is really worth it in the same price range.
Compared with the well-known luxury models such as the Mercedes-Benz C-Class and the Audi A4L, the Volvo S60 is slightly less famous, but this does not prevent it from being very good in terms of product strength. As a very balanced luxury family car, it not only has no obvious shortcomings, but also has its own unique advantages.
Volvo S60 in terms of safety is also full of blood, the whole series of standard CitySafety urban safety system, including lane departure warning system, lane keeping assist system, active braking system, driving fatigue prompts, etc. These daily use of the configuration are all matched to you, such a configuration starting point in the same level of competitive plastic surgery is rare. And in the crash test, whether it is the domestic Insurance Research Institute or the IIHS in the United States, volvo S60 can get the best results, which can well ensure the personal safety of the people in the car.
In addition, Volvo S60 also has a certain achievement in the environmental protection of the vehicle, the car is covered with a large number of recyclable environmental protection materials, the addition of these materials can promote the toxic gas in the car to be greatly reduced, and can achieve the excellent level of zero odor of the new car; and the LEANZONE clean cockpit technology in the car can keep the air in the car fresh. Obviously, in order to create a comfortable and healthy car environment for everyone, volvo S60 can be described as a lot of money.
At present, Volvo S60 also has a high degree of sincerity in terms of market terminal price, and now the highest cash concession in Guangzhou is as high as 60,000 yuan, and the price of the entry-level model naked car is only 236,900 yuan, which is simply not about Wude. But from the perspective of market feedback, the Chinese people prefer BBA brands a little more, if you are a consumer audience that pays attention to the actual sense of use and the sense of security, volvo S60 is indeed very recommended.
Overall, the comprehensive strength of these three models is indeed unique. However, due to the fact that the market competition is too inward-looking, it is necessary to increase product sales through a large cash discount, and at the same time allow consumers to get a better experience, which is very friendly to consumers, after all, with less price can enjoy higher quality, who does not love it?