In the past few years of the development of our domestic automobile market, there are several brands that are very influential. First of all, in the civilian market is Volkswagen, Toyota, these two brands, one of them entered the domestic market early, the other has a strong enough durable attribute, so the domestic market position is naturally very high. In addition, in the luxury car market, there are three brands that are very powerful, that is, mercedes-Benz, BMW and Audi, which are often referred to as Mercedes-Benz, BMW and Audi, and these three luxury brands are collectively known as BBA in the domestic market. Among these three luxury brands, there are several classic models from hundreds of thousands and millions. Like the 300,000-level BMW 3 Series, Audi A4L and Mercedes-Benz C-Class, we are familiar with it, and the car I want to introduce today is also very familiar to everyone, that is, one of BMW's most classic cars, it is the BMW 3 Series. It was thought to be very hot in the market, but only 3195 units were sold in March, so will such a generation of "god cars" also be "worried about sales"?
Speaking of the BMW 3 Series, what is the first word that comes to mind, or what is the first sentence? Personally, the first word that comes to mind is control, because control is the soul of BMW, and the Three Series is the soul of BMW, so the BMW 3 Series is very controlling. Secondly, the first sentence that came to my mind was "Life can't go around a 3 Series", which is a car critic who gave the BMW 3 Series a very high evaluation. Therefore, the BMW 3 Series has always been sought after by everyone, and the market heat is also very high, especially in the previous months, the single-month sales of the BMW 3 Series can reach more than 10,000 units, and the car needs to be queued. And as far as I personally like, I personally prefer the BMW 3 Series, it may be that I am not very old, so I prefer the appearance of the BMW 3 Series, and like the Audi A4L, although it is very young and sporty, but I think it is really too much like the public. Especially when the BMW 3 Series and the Audi A4L stop together, you can really feel the gap.
As for the Mercedes-Benz C-class, it has always been the existence of the "Big Brother" level, especially the C-class after the new generation upgrade, using the interior similar to the S-class, and finally with a relatively exquisite appearance, it does have a relatively large temptation. But I personally feel that the brand image of Mercedes-Benz is indeed too deep-rooted, in my perception, Mercedes-Benz is the representative of business and luxury, I feel that I have not reached that age, although I can perceive the brand tone of Mercedes-Benz, but I still prefer BMW's relatively young, sporty style. And we will analyze the sales data in March, there are still more people in the market who like the Style of Mercedes-Benz C-Class, thinking that its monthly sales reached 15586 units, ranking first among these three models, and like Audi's A4L, the sales volume in March was only 5667 units. For our protagonist today, BMW III's monthly sales are even lower, and it only delivered 3195 units, which is very poor.
So why did the BMW 3 series sales decline so badly, first of all, the production capacity is on the one hand, because of the big environmental impact, many of the current automobile production capacity can not keep up. The second is that this generation of BMW III series has become less sporty, especially in tuning, are developing in a comfortable direction, I even think the Audi A4L is more sporty and radical than it, which is also a reason why many people give up the BMW 3 Series, because those people will feel that the BMW 3 Series is not pure. In addition, the BMW 3 series is really getting more and more serious, when it first came to China, the rear axle anti-tilt rod was cancelled, and we all complained for half a day. But now? Many configurations we can not see, like the trunk induction open, 325 cancel the digital key, wireless charging, in addition to the trail reversing, 360 panoramic image, etc., these are the BMW 3 Series simple with the things, so the early purchase of the BMW 3 Series, should be regarded as earned.
Therefore, the problem of simple matching is also a more disappointing existence, of course, there are problems such as aluminum for steel, etc., so the BMW 3 series will definitely affect a certain amount of sales in the blessing of these problems. Finally, under the trend of the times, new energy vehicles have also become a very important point affecting the sales of BMW 3 series. Because in many first-tier cities, many consumers prefer electric vehicles, because the tram structure is simple, the integrated architecture is stronger, and both the control and acceleration capabilities are very good, so many people have begun to accept electric vehicles, coupled with electric vehicles have a good intelligent configuration, as well as good economic advantages, the era of electric vehicles is really slowly approaching. And like our domestic independent brands in the BYD Han, Xiaopeng P7 and other models are very classic representatives, so the birth of these models, combined with the background of the times, can indeed give the current fuel models a lot of pressure.
Overall, the BMW 3 Series is indeed a good car, and I personally like the appearance and design of the 3 Series, especially its driving experience. Because I have friends around me who bought the 3 series, I also really experienced it, although it is biased towards comfort, but when cornering or turning, it can still give you good feedback. And as a classic model, the BMW 3 Series power collocation is also very good, although the 325 only has 184 horsepower, but combined with its ZF 8AT, in the power output can be very silky, I believe, this is every fuel car owner likes to drive the feeling.
The only pity is that the BMW 3 Series has a lot less configuration before and after, and the current automobile production capacity is indeed limited, and the supply of many spare parts is not as good as in previous years. But then again, like the BMW 3 Series, unless it is the era of electric vehicles in all directions, otherwise in the 300,000-level market, there will be a seat for it, I don't know if all of you think so, then what do you think bmw 3 Series advantages and disadvantages? What do you think is the reason for the decline in sales of the BMW 3 Series?