A few days ago, Ford officially launched the second model designed by Ford China - the new Ford Mondeo, with a pre-price of 159,800-219,800 yuan. In view of the fact that the new car has reached the performance of Taurus regardless of length or size, it was once speculated that the new Mondeo will achieve the existence of an alternative Taurus.
However, a suspected new Taurus real picture was recently exposed, which means that the previous conjecture is not self-defeating.
Judging from the real picture, the new Taurus basically continues the design language of Ford China, and the shape is completely consistent with the new Mondeo, using a scaly style front grille with a penetrating LED light group.
Considering that only the front face and tail of the new car have been exposed, from the rear point of view, the new car has basically continued the new Mondeo design, and only the words "MONDEO" on the tail label have been replaced by "TAURUS (Taurus)". Therefore, there is media speculation that the car may be a "rebranded" model of Mondeo.
If the two models have an excessively similar appearance in the same market, it will definitely affect one of its sales, not to mention that Taurus is half a level higher than Mondeo, so the media speculates that the car may be a model that mainly attacks overseas markets, after all, the new Mondeo road test model has also been exposed overseas before, and it is expected that the new Mondeo will be sold overseas by Changan Ford Taurus.
Judging by the length of the new generation Mondeo 4935 and the wheelbase of 2945, it is very close to the size of the current Taurus (5018mm long, 2949mm wheelbase).
If the new Taurus is not a "rebranded" model, it means that the size will be further increased, the length and wheelbase may reach 5 meters and more than 3 meters respectively, and it will also threaten the status of Lincoln Z.
Regardless of whether the new car is a "rebranding" Mondeo, from the current interior of Ford's new family, it adopts a through-screen design.
It means that Taurus will also continue the family design in the interior to achieve the improvement of the sense of technology in the car.
In terms of power, the current Mondeo, EVOS and Lincoln models are equipped with 2.0T engines, which means that the new Taurus will also be equipped with the same powertrain.
The maximum power is 175 kW, the maximum torque is 376 Nm, and it is matched with an 8-speed automatic transmission, although the power is abundant, it is not sporty, and the smoothness is good.
Judging from the current Taurus (228,900-288,900 yuan) B+ positioning, its competitors are mainly Toyota Asian Dragon, Buick LaCrosse and Citroen C6 models.
Toyota Asian Dragon
Guidance price: 19.98-28.98 million yuan
Buick LaCrosse
Guidance price: 21.98-28.98 million yuan
Citroen C6
Guidance price: 18.99-27.59 million yuan
It is understood that the Current Ford Taurus for sale is the seventh generation model, which was first introduced domestically by Changan Ford in 2015 and was remodeled in 2019. However, there is news that the 2019 domestic Taurus has been discontinued at the end of December last year, so it is natural that the replacement is imminent.
Due to the limited news about the new Taurus at present, whether the new car will be listed in China is believed to be revealed at the upcoming Beijing Auto Show. Just compared with the relatively calm appearance of the current Taurus, the new model uses Ford's more aggressive and youthful shape, and I don't know if it is in line with the target group of people who choose Taurus.
Netizen 1: So it seems that I still like the old Taurus graceful and luxurious business model.
Netizen 2: Have been waiting for taurus to change generations, and the result has become a big cup "Mondeo"?
Netizen 3: Answer upstairs: Advise you not to wait! It's better to get on the Lincoln Z in one step!
Netizen 4: Mondeo starts at 160,000, Taurus starts at 230,000, Lincoln Z starts from 250,000, one car sells three?
Netizen 5: The Taurus bought in 2019 was discontinued not long ago! Hurry up and change~
Netizen 6: Wait for what? Just go to the LaCrosse Avenir or CT5 Starter!