He Xiaoqing + Lu Yi partnered for the first anniversary, when will Changan Ford fight back?

Introduction: Time is not waiting for people, the new car listing three fire "heat" is very important, once the heat has passed, it has not been able to beat a shot, and then the decline and exhaustion is a high probability event√

Can Changan Ford really start the new generation of Mondeo with a single blow?

After 9 years, Mondeo has finally ushered in a "replacement".

Time flies, the U.S. B-class car overlord is no longer dominant, do you know how Changan Ford has lived in the past few years?

Some time ago, we test-drove The New Generation Mondeo of Changan Ford.

Honestly, pay attention to this car for a long time, before more only know "looks quite fragrant" - young sports design is not to say, B + class or even C class car body shape, Chinese consumers buy cars, who does not like bigger?

As for the 1.1-meter-long super brilliant central control screen that is the same as the EVOS light chaser, it must be in the middle of the young consumers' hearts.

In this era of "no intelligence and no car", young consumers buy a car, and the big screen must be standard!

However, considering the relatively bad situation of Changan Ford in recent years, as well as the existence of the new generation of Mondeo products themselves, such as "pedigree", mature reliability, brand power, used car retention rate and other aspects of disadvantages and "uncertainty"...

Before the test drive, I had high doubts about the comprehensive strength and competitiveness of this car.

You know, in the past two years, such as Peugeot 508L, Kia K5 Kaiku, etc., in recent years, the same situation of the French, Korean B-class car players, all of them were acclaimed when they were launched, but in the end the market and consumers did not buy it.

Therefore, will Changan Ford's new generation of Mondeo also have to fall into a sad fate of "applauding but not calling", is it necessary to play a larger question mark?!

For now, combined with my own real test drive experience and feelings, I can't say that the market prospects of the new generation of Mondeo have changed completely, but at least I still have high expectations.

It can be said responsibly, "It is indeed very fragrant, it looks and opens very fragrant"!

It seems that there is not much to say, the real car is quite large, and the Accord, Camry and other popular B-class cars parked together, more large, the aura is also more sufficient, sitting in the car that 1.1 meters long siam screen, after lighting up is very dazzling, the sense of technology is instantly full.

More importantly, I had doubts about whether there was a significant gap between the 8AT gearbox developed by Ford itself and the Aisin 8AT, which was more familiar to the public and highly praised, in terms of smoothness.

After the actual measurement, it was found that this set of 2.0T+8AT power combinations on the new generation of Mondeo, matching and tuning are also OK, at least normal to open basically will not feel a significant setback.

Such a large car, the acceleration is also relatively strong, can bring you a certain passion.

In terms of chassis texture, I have to say that it is still "very ford", the tuning is slightly hard, when passing some potholes and speed bumps, you can clearly feel the vibration and bounce, obviously still inclined to control, comfort has made a certain compromise and sacrifice.

As for the standard 2.0T engine of the whole series, the fuel consumption brought by it is not high or not, and what level it is, the test drive time is limited and there is no special attention.

But no matter what you say, I am still looking forward to the subsequent hybrid version of the model!

At the end of April last year, Ford China and Changan Ford jointly announced:

He Xiaoqing, who has 30 years of experience in international cooperation in the automotive industry and management experience in leading domestic vehicle joint ventures, succeeded Steven Armstrong as president of Changan Ford and is fully responsible for the operation of Changan Ford, which took effect on May 1 of the same year.

He Xiaoqing thus became the second Chinese president of Changan Ford, a joint venture car company, since Shen Yingquan stepped down in 2010.

This was followed by Two New Appointments on May 6 last year:

Yang Song, former Vice President of Marketing, Sales and Service and President of the National Sales and Service Organization of Changan Ford, was appointed Deputy General Manager of Ford China's Ford Brand Passenger Car Business Unit, reporting to Lyle Watters, General Manager of Ford Brand Passenger Car Division.

Yi Lu, President of Changan Ford National Sales service organization (NDSD).

At the same time, Lu Yi, a professional manager with many years of experience in a number of international automobile brands and joint ventures, succeeded Yang Song as vice president of marketing, sales and service of Changan Ford, president of the national sales and service organization (NDSD), and member of the executive management committee of Changan Ford.

Judging from the situation at that time, this was the product of a series of in-depth personnel structure adjustments carried out by Chen Anning, president of Ford China, taking the "Ford China 2.0 Strategy" as an opportunity.

He Xiaoqing + Lu Yi became the new CP of Changan Ford's foreign professional manager.

As for the Chinese side, in addition to Zhao Fei, who independently switched from Changan to the joint venture sector at the end of 2018 and succeeded He Chaobing as executive vice president of Changan Ford, at the beginning of this year, under the personnel strategy of "all standing up" of Zhu Huarong, chairman of Changan Automobile.

Wang Jinhai, former executive vice president of Changan Ford's national sales and service organization, was transferred to Avita, while Chen Xiaobo, former vice president of the sales network management center of Anfort's national sales and service organization, further replaced Wang Jinhai.

Chen Xiaobo, Executive Vice President of Changan Ford National Sales and Service Organization

At this point, Changan Ford has formed a new combination of "four big Kongs" of He Xiaoqing + Zhao Fei + Lu Yi + Chen Xiaobo.

Le Tease Observation:

There has always been a popular saying in the automotive circle that the product is the ship and the marketing is the sail.

If a product wants to sell well, especially sustainable popularity, a good product is the foundation, and powerful supporting marketing is a necessary condition.

Taking Changan Ford's new generation of Mondeo as an example, combined with my personal and previous national media test drives before the new car was launched, many media peers exchanged with me and real feedback, and everyone generally did not hesitate to give this car "praise".

Especially after the DUD of EVOS light chasers listed at the end of last year, Ford China and Changan Ford can be said to have fully learned the lesson and lowered their posture in the pricing of the new generation of Mondeo.

The guidance price of 15.98-219,800 yuan is not a "loss-making profit" and a big sale, but the horizontal and vertical comparison is full of sincerity!

However, according to the author's observation, compared with the "overwhelming" advertising bombardment before and after the launch of EVOS light chasers last year, as well as a series of large-scale marketing actions, this year's new generation of Mondeo, a more important strategic product, Changan Ford is obviously "low" in comparison.

In the view of Leju Automobile, although this is affected by factors such as the epidemic, in the final analysis, the probability is still related to the above, and the adjustment and fluctuation of the personnel structure of the core executives of Both China and foreign countries are not unrelated.

Taking Lu Yi + Chen Xiaobo at the helm of the marketing line as an example, the two have established a working partnership relationship for more than two months, and whether the interests and strategic play of the two and the Chinese and foreign shareholders who focus on representing each other can quickly reach a tacit understanding in the short term remains to be tested.

Time is not waiting for people, the new car listing three fire "heat" is very important, once the heat has passed, it has not been able to blow a shot, and then the decline and exhaustion is a high probability event.

Can Changan Ford really start the new generation of Mondeo with a single blow? Stay tuned.