On April 14, Ford Motor (China) Co., Ltd. announced that it sold nearly 125,000 vehicles in China in the first quarter of 2022, down 18.8% year-on-year. Among them, a number of "Ford China 2.0" strategic models have been on the market since March, and they have received orders that exceeded expectations.
Chen Anning, President and CEO of Ford China, said, "Ford China 2.0 strategic products such as the new Lincoln Z and the new generation of Ford Mondeo have been put on the market, and the phenomenon of receiving widespread popularity from customers shows that our two iconic brands and product connotations are full of potential in China, although chip shortages, raw material price increases and sudden epidemics are bringing continuous challenges to the industry, we are confident enough in the long-term market development and our performance."
In terms of sales, after setting the best sales volume in history since the brand entered China in 2021, Lincoln China set a record sales volume in the first quarter, reaching 19,471 vehicles, and achieved continuous quarter-on-quarter positive growth. Among them, sales in February increased by 34% year-on-year, the best performance since entering China.
Specifically, Lincoln's domestic models Adventurer, Navigator, Aviator and the new Lincoln Z, which just launched in March, sold a total of 18,919 vehicles, accounting for 97% of sales. Among them, the adventurer sold a total of 10,915 vehicles in the first quarter, once again winning the Lincoln single-model quarterly sales championship; the new Lincoln Z was officially launched on March 12, and the cumulative orders have exceeded 5600 so far.
Ford brand passenger cars sold 46,719 units in the first quarter. Ford brand and Jiangling brand commercial vehicles sold 50,970 units in the first quarter of 2022, outperforming the overall industry performance; Ford China Electric Vehicle Division delivered a total of 969 smart pure electric SUV Mustang Mach-E to customers in March, and the delivery speed has steadily increased.
Specifically, the new generation of Ford Mondeo has received enthusiastic attention from the market since the pre-sale in March, and has received nearly 10,000 orders; as a new model recently launched by Jiangling Ford Technology, Ford Lingrui has received new choices for Chinese SUV customers with high energy quality, excellent wide-body design and pioneer technology beyond the same level, and has received 5,000 orders since its launch at the end of March.
At present, Jiangling Motors Quanshun Ambulance is shouldering the heavy responsibility of fighting the epidemic, and received a total of 5,100 production orders for Quanshun ambulances in the first quarter, and the company is working day and night to produce emergency factories to escort the fight against the epidemic.
As Ford's iconic star model, the new F-150 Raptor detonated the entire high-end off-road pickup market, and within 3 hours of the opening of the small booking, the booking exceeded 2,000 orders.
In the face of the resurgence of the epidemic and the restrictions of epidemic prevention and control measures in many places, Ford China quickly adjusted its customer communication methods, accelerated the digital transformation of sales and marketing strategies, and with the listing of the new Lincoln Z, the new generation of Ford Mondeo, and Ford Lingrui as scheduled, this series of new products built around The needs of Chinese consumers, especially the needs of smart interconnection and digital experience, have received more than expected orders.